Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Accomplishments
Generic
RACHEL ENGSTROM

RACHEL ENGSTROM

Marketing
Twin Cities,MN

Summary

Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

16
16
years of professional experience
14
14
years of post-secondary education

Work History

Journalist

Eden Prairie Local News
Eden Prairie, MN
04.2023 - Current
  • Perform research and checked facts to maintain high standard of journalistic integrity.
  • Maintain up-to-date knowledge of current events and industry trends.
  • Collaborate with editors and other journalists to create compelling content.
  • Write, edit and produce stories for Internet and digital channel.

Professional Tutor

Independent Contractor - Self Employed
Twin Cities, MN
07.2016 - Current
  • ACT, SAT, GRE, GMAT, GED prep, Geometry, Algebra, Language, Microsoft, Writing, Study Skills, Special Needs, Phonics, Speech, College Counseling, etc.
  • Create customized lessons and curriculum according to student’s needs and learning style.
  • Work with students ages 4 to adult.
  • Tutor diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
  • Teach students remotely using online video chat platform and other delivery channels.
  • Collaborate with teachers, administrators and parents to determine how best to support student success.
  • Led tutoring workshops for groups of students with related tutoring needs.
  • Facilitate small group and one-on-one tutoring sessions focusing on academic subject areas.
  • Conduct tutoring sessions at schools, homes and public spaces.

Project Manager

Roofer Marketers
Remote
03.2022 - 04.2023
  • Identified plans and resources required to meet project goals and objectives.
  • Met project deadlines without sacrificing build quality or workplace safety.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Provided detailed project status updates to stakeholders and executive management.
  • Implemented A/B tests to maximize efficiency in campaigns.
  • Monitored project progress, identified risks and took corrective action as needed.
  • Analyzed project performance data to identify areas of improvement.
  • Liaised with marketing and sales teams to develop targeted campaigns.

Standardized Patient

University Of Minnesota Medical Center
Minneapolis, MN
10.2016 - Current
  • Rehearse, train, and study scripts and details to offer standardized encounters with learners in a modified roleplay format.
  • Portray facial expressions, voices, levels of enthusiasm, and tears as needed and standardized from one encounter to another.
  • Provide medical student with an active learning opportunity to practice skill sets including exams, taking patient history, diagnosis, counseling, delivering bad news, etc.
  • Provide effective verbal and written feedback to students and educators to improve communication skills.
  • Provide ratings and grades as needed.
  • Maintained confidentiality of patient data and condition to safeguard health information.
  • Contributed to strategic development of clinical programs and study reports.

Program Manager

Kaplan
Remote
07.2016 - 09.2017
  • Created and maintained base of 100+ strong partnerships with local high schools, principals, and counselors.
  • Interacted with clients to identify business needs and requirements.
  • Engaged and worked alongside cross-functional stakeholders to manage strategic initiatives.
  • Facilitated workshops and conducted one-on-one training to educate students, teachers, administrators, etc.
  • Participated in pilot tests and revised programs based on feedback and results.

Software Trainer and Instructor

NCT, Inc.
Twin Cities, MN
03.2016 - 09.2017
  • Strategically partnered with Chief of Technology Officers to understand needs to develop customized classes, for Kraus Anderson, 3M, City of Eden Prairie, and several remote companies.
  • Instructed groups as large as 100 adult learners in Microsoft Excel, PowerPoint, Word, OneNote, Video Conferencing, Online, CRM, Survey, and Company-Specific programs.
  • Created varying levels of difficulty of curriculum ranging from beginner to advanced.
  • Advised customers about current and potential software packages.
  • Listened to users, communicated training and translated technical information into easily understood terms.
  • Coordinated technology events and marketing activities to engage customer base.
  • Managed tracking of administrative activities and expenses, feedback collection and training reporting.
  • Built customized software solutions to suit needs and match business flow objectives.

Instructor and Tutor

Revolution Prep
Remote, MN
09.2012 - 07.2016
  • Trained new teachers, and created and updated curriculum.
  • Taught in person and online: ACT prep, Language, Economics, Business, Finance, Algebra, Geometry, Literature and History, including Advanced Placement classes.
  • Conducted informational meetings at local high schools, with audiences up to 1,000.
  • Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
  • Collaborated with parents to develop appropriate tutoring lessons.
  • Tutored diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
  • Enabled underachieving students to reach target attainment levels by providing individualized coaching and activities.
  • Used personalized learning plans to guide students to deeper understanding of course material and learning styles.
  • Leveraged technology to accelerate learning by proving students with easy-to-access information.
  • Responded to email and telephone requests to provide students with specific information.
  • Taught students remotely using online video chat platform and other delivery channels.
  • Coached and mentored less-experienced tutors to observe and measure outcomes.
  • Developed student confidence through positive reinforcement strategies.
  • Maintained tutoring records to adjust instruction and update parents on student progress.
  • Created tailored lesson plans and study guides to teach and assist students in area of study.

National Account Manager

Proto Labs
Maple Plain, MN
04.2011 - 08.2012
  • Proactively managed twenty Fortune 1000 accounts in various industries such as automotive, telecom, computer electronics, medical, furniture, and manufacturing.
  • Built relationships and sold to decision makers and C-level contacts.
  • Account base of over $1 million sales
  • Established strategic initiatives that increased revenue for account base by 53% in the first year.
  • Managed interactions within departments to execute account plans and strategic initiatives.
  • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
  • Supervised and trained new hires on best practices and proper protocols; updated training materials and sales collateral and decreased process gaps.
  • Increased market penetration by growing brand awareness.
  • Created representative and customer sales reports and recommended initiatives for marketing and promotional programs.
  • Tracked sales data to assess trends and make proactive strategy changes.
  • Brought lapsed accounts back to active status and providing additional revenue.

Marketing Coordinator

University Of Minnesota
Minneapolis, MN
10.2010 - 03.2011
  • Worked for the Office for Business & Community Economic Development,
  • Implemented marketing communication projects such as special-events management, presentations, preparing sales scripts, social media, print and online advertising, and creating brand awareness
  • Project Manager responsible for selecting a new Customer Relationship Management System.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Developed and executed marketing plans for workshops and other events to increase brand awareness.

Sales Account Manager

RAND IMAGINiT Technologies
Remote
07.2007 - 06.2010
  • Managed office of 8-10 employees including Software Developers, Teachers, Customer Service, Finance, Sales, Interns, and Administration
  • Responsible for 400+ accounts in the Midwest, and marketing for the Minnesota office
  • Developed successful sales promotions, created direct mailings, email blasts, online demonstrations, and presented sales pitch to decision makers such as CEOs, and CFOs
  • Generated sales of $30,000 profit each month (150% quota)
  • Conducted on-site presentations and meetings, demonstrations at trade shows, webinars, etc.,
  • Project Manager of cross-functional teams to implement $15,000-$60,000 software jobs
  • Reduced quoting process by 25% through streamlining the cost-estimating procedure.
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Oversaw sales forecasting, goal setting and performance reporting for all accounts.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Built client relationships by acting as liaison between customer service and sales teams.
  • Met with average of 25 clients per week consistently, resulting in 99% client retention rate.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Consistently exceeded monthly sales quotas by more than 115% by pursuing leads and expanding prospect list.
  • Consulted with clients after sales and contract signings to resolve problems and provide ongoing support.
  • Trained peers and management team on internal system supports and implementation plans.
  • Created proposals for new and repeat customer business transactions.

Education

Doctorate - Educational Leadership

University of St. Thomas
Minneapolis
06.2014 - 06.2021

MBA - Marketing Management And Research

Carlson School of Management
Minneapolis, MN
04.2008 - 06.2011

Bachelor of Arts - Marketing And Management Information Systems

Augsburg College
Minneapolis
09.2003 - 04.2007

Skills

Strategic Project and Event Planning

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Affiliations

Member of Minnesota State’s Behavioral Health Planning Committee

Member of the Board of Directors and President of the School Development, Capital Campaign, and Human Resources Committees for Da Vinci Charter School

Regular Volunteer with HandsonTwinCities.org, the Salvation Army, and Hennepin County Corporate Sponsorship Committee for the Minnesota Chapter of the American Marketing Association (AMA),

YMCA Mentor through Peace Jam Program,

Carlson School of Management Marketing Network,

Carlson School of Management Assistance Program for Small Businesses

Timeline

Journalist

Eden Prairie Local News
04.2023 - Current

Project Manager

Roofer Marketers
03.2022 - 04.2023

Standardized Patient

University Of Minnesota Medical Center
10.2016 - Current

Professional Tutor

Independent Contractor - Self Employed
07.2016 - Current

Program Manager

Kaplan
07.2016 - 09.2017

Software Trainer and Instructor

NCT, Inc.
03.2016 - 09.2017

Doctorate - Educational Leadership

University of St. Thomas
06.2014 - 06.2021

Instructor and Tutor

Revolution Prep
09.2012 - 07.2016

National Account Manager

Proto Labs
04.2011 - 08.2012

Marketing Coordinator

University Of Minnesota
10.2010 - 03.2011

MBA - Marketing Management And Research

Carlson School of Management
04.2008 - 06.2011

Sales Account Manager

RAND IMAGINiT Technologies
07.2007 - 06.2010

Bachelor of Arts - Marketing And Management Information Systems

Augsburg College
09.2003 - 04.2007

Accomplishments

  • Effective communication and leadership among different learning styles
  • A strong understanding of emotional intelligence in self and others, project management, capital campaigns, HR, and implementing successful organizational change

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RACHEL ENGSTROMMarketing