Summary
Overview
Work History
Education
Skills
Degrees
Timeline
Generic

Rachel Escobar

Georgetown,Texas

Summary

Results-driven professional with a proven track record in accelerating enterprise growth through strategic innovation. Expertise in bringing identified opportunities from discovery to proof of concept (POC) using the SIBD innovation framework. Skilled in developing strategic, financial, and operational feasibility cases to support investment in new growth opportunities. Adept at designing and implementing proof of concept plans, collaborating with external partners, and driving strategic partnerships within business units. Exceptional project management skills with a focus on high-quality deliverables and timelines.

Overview

10
10
years of professional experience

Work History

Sr. Oncology Liaison-Surgical/Neuro Oncologist Specialist

TEXAS ONCOLOGY
04.2019 - Current
  • Accelerated enterprise growth strategy by successfully bringing innovation opportunities from discovery to proof of concept
  • Developed strategic, financial, and operational feasibility cases to support investments in new growth opportunities
  • Designed and implemented proof of concept plans, collaborating with external partners and addressing key risks
  • Drove strategic partnerships and collaborations within business units to scale initiatives after successful proof of concept
  • Defined and managed multiple complex strategic projects, ensuring high-quality deliverables and adherence to timelines
  • Built relationship capital with key leaders and stakeholders throughout the organization
  • Effectively navigated processes, leading, influencing, and reaching consensus without formal authority
  • Successfully achieved strategic 3% sales goals YOY, achieved 2022 territory impact award for a large market within US Oncology Network and achieved increased market share/expansion for my service lines.

Business Development Manager Neuroscience/Oncology

ASCENSION SETON FAMILY OF HOSPITALS
12.2017 - 04.2019
  • Strategically marketed and nurtured successful physician partnerships, ensuring robust investments within Oncology and Neuroscience service lines
  • Successfully developed target physician accounts, enhancing utilization of current and potential physician relationships and referral patterns
  • Cultivated and maintained strong relationships with physicians, practices, office staff, and hospital leadership to foster collaborative partnerships
  • Proactively communicated with Ascension leadership and market associates, providing insights on new leads, procedures, and offering solutions to overcome obstacles, ultimately gaining market share
  • Generated new business through impactful marketing initiatives and forged financial partnerships within targeted strategic plans
  • Collaborated seamlessly with marketing departments, contributing to the achievement of business objectives and facilitating client acquisition.

Physician Liaison

AUSTIN CANCER CENTERS
12.2015 - 12.2017
  • Increased referral volume in three territories by strategically cultivating relationships with key physicians, office staff, and hospital administration, advancing awareness of our services
  • Proactively identified and resolved problems identified by physicians and office staff through root cause analysis, ensuring continued growth in patient referrals
  • Demonstrated exceptional leadership, fostering employee and customer loyalty by actively participating in oncology-related community events and creating awareness of prevention and early detection techniques across all 13 locations
  • Collaborated with third-party vendors in the design, maintenance, and distribution of engaging marketing collateral, utilizing SalesForce to track marketing efforts and referral patterns
  • Received recognition with an award for being a positive contributor to the workplace and was awarded bonuses for achieving performance metrics related to new referrals and revenue targets
  • Traveled extensively, spending 80-85% of the time within a large market.

Director of Marketing

I. V. SPECIALTY INC
12.2014 - 12.2015
  • Designed and implemented comprehensive marketing plans to enhance community relations, patient engagement, and ensure consistent market penetration
  • Successfully developed and produced a variety of marketing collateral and website designs, while actively monitoring the overall market to identify changes, trends, and necessary marketing strategies
  • Played a key role in educating the nursing community through in-service presentations focused on PIC line and Port access areas for treatment
  • Implemented strategic plans for new initiatives aimed at promoting the growth of the client network, including the effective management of the company's social media presence
  • Planned and executed presentations, developing engaging content for booths at health fairs and physician lunch events
  • Conducted direct-to-patient education sessions, effectively communicating the company's service offerings.

Senior Account Executive

AUSTIN MD MAGAZINE
08.2013 - 12.2014
  • Prospected, qualified, and successfully secured new business relationships as the sole sales executive for a local medical magazine
  • Structured contracts for physicians, facilitating the purchase of magazine advertisement spots combined with social media and marketing packages
  • Initiated and successfully launched two annual events aimed at fostering regional community involvement and fundraising for philanthropic causes, attracting 600+ attendees over two years
  • Achieved a remarkable 100% increase in monthly sales by implementing innovative community engagement methods, producing compelling content, and leveraging celebrity endorsements
  • Spearheaded initiatives to provide free health screenings at local industry events, contributing to community health awareness
  • Served as a crucial liaison between clients and the in-house graphic design team, ensuring seamless communication and collaboration.

Education

MBA - Business Administration And Management

Baylor University
Austin, TX
01.2018

Master of Arts - Counseling

St. Edward's University
Austin, TX
01.2012

Bachelor of Arts - Fine And Studio Arts Management

St. Edward's University
Austin, TX
01.2009

Skills

  • Strategic Innovation and Growth
  • Financial and Operational Feasible Analysis
  • Proof of Concept Design and Implementation
  • Strategic Project Management
  • Partnership Development and Collaboration
  • Relationship Building with Key Stakeholders
  • Effective Navigation of Processes
  • Consensus Building and Leadership

Degrees

  • MBA
  • MA

Timeline

Sr. Oncology Liaison-Surgical/Neuro Oncologist Specialist

TEXAS ONCOLOGY
04.2019 - Current

Business Development Manager Neuroscience/Oncology

ASCENSION SETON FAMILY OF HOSPITALS
12.2017 - 04.2019

Physician Liaison

AUSTIN CANCER CENTERS
12.2015 - 12.2017

Director of Marketing

I. V. SPECIALTY INC
12.2014 - 12.2015

Senior Account Executive

AUSTIN MD MAGAZINE
08.2013 - 12.2014

MBA - Business Administration And Management

Baylor University

Master of Arts - Counseling

St. Edward's University

Bachelor of Arts - Fine And Studio Arts Management

St. Edward's University

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