Summary
Overview
Work History
Skills
Timeline
Hi, I’m

RACHEL FASCIANI

Summary

A career path that outlines a strong record of success across mutliple industries. I possess a wide breadth of experience in management of diverse brands and licenses, high profile individuals, relationship management, luxury sales and logistics. My record of success includes managing the branding and PR for a portfolio of home textiles exceeding $25 million in annual sales and includes The Novogratz, Erin Gates and Lemieux Et Cie.

Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.

Overview

12
years of professional experience

Work History

STARK

Director, Brand Marketing
07.2024 - Current

Job overview

  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Established strong relationships with media outlets, securing valuable earned media placements for the brand at minimal cost.
  • Championed company values through thoughtful storytelling in both internal communications and external campaigns.
  • Developed creative briefs ensuring alignment with overall brand objectives.
  • Enhanced customer engagement through the creation of compelling digital content for various platforms.
  • Boosted sales performance through the creation of compelling promotional materials and advertisements.
  • Collaborated with sales teams to create effective sales collateral that clearly communicated unique selling points of company offerings.
  • Implemented strategic partnerships with complementary brands, expanding reach and generating new revenue streams.

STARK

Sales Director, Wholesale
09.2021 - Current

Job overview

  • Established accounts with leading online retailers and platforms to connect with consumers and push sales growth
  • Analyzed sales trends, identifying opportunities for growth and proactively addressing underperforming categories or products.
  • Led a high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion of over 275% in designated territory.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Collaborated with the marketing team to create effective promotional materials, driving brand awareness and lead generation.

Momeni Rugs, Inc.

Vice President, Marketing and Licensing
01.2019 - 12.2020

Job overview

  • Led the company in identifying licensing opportunities and seeing these through the life cycle of negotiation, execution and contract management.
  • Managed high level relationships amongst licensor teams and agents to ensure revenue goals and opportunities were met.
  • Worked with licensors and brands to ensure brand identity was properly executed in terms of content creation, marketing, sales, and retailer launches
  • Coordinated with internal team overseeing product development and placement
  • Managed market showrooms during multiple bi-annual markets - increased showroom traffic by more than 200% year over year
  • Established and monetized retail partnerships across house and licensed brands to create valuable product selections across leading national retailers leading to sales in excess of $25 million annually
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
  • Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
  • Expanded revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Identified opportunities to improve business process flows and productivity.
  • Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
  • Established and directed successful programs focused on licensed and white labeled product.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Represented organization at industry conferences and events.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Oversaw divisional marketing, advertising and new product development.

Momeni Rugs, Inc.

Director, PR, Marketing and Licensing
01.2016 - 01.2019

Job overview

  • Led the rebranding initiative that followed brand strategy, aesthetic and standards leading to renewed relevance, a value proposition and new client interest
  • Led the social media team and established organic increases across platforms in reach, awareness and engagement in excess of 500%
  • Teamed with product development to merchandise product assortment
  • Managed complete renovations, styling and design for corporate showrooms in New York, North Carolina and Las Vegas
  • Directed the identification and development of cross marketing partnership opportunities leading to increased product placement across multiple markets and verticals
  • Established a meaningful, tiered, influencer program across multiple markets for product placement and endorsement
  • Established streamlined marketing plan that incorporated and enhanced digital, brick and mortar and market presence through event production, showroom management, vendor relationships and offerings and marketing assets.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Leveraged professional networks and industry knowledge to strengthen client relationships.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
  • Drove significant market share growth with launch of innovative product lines.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
  • Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
  • Secured lucrative partnerships to expand market reach, negotiating favorable terms.
  • Trained and guided team members to maintain high productivity and performance metrics.

GrooveCar, Inc.

Vice President, Marketing
07.2013 - 05.2015

Job overview

  • Led nationwide marketing and public relations for a niche market, credit union auto buying resource
  • Provided team management for a web-based product line of automotive loan-generating products developed specifically for the credit union market, including loan growth programs, a leasing program, and a real-time loan lead generating program
  • Developed and implemented strategies and marketing KPIs for each product line
  • Lead creative team and social media
  • Managed trade shows and industry events to showcase company offerings, generating qualified leads for business growth.
  • Collaborated with sales teams to develop cohesive go-to-market strategies that drove revenue growth across multiple channels.
  • Created compelling presentations for C-suite executives, effectively communicating the impact of marketing initiatives on company performance.
  • Boosted brand awareness by implementing innovative marketing campaigns and strategies.
  • Drove customer acquisition, developing engaging content for social media platforms and websites.
  • Leveraged email marketing campaigns to increase customer retention rates while also driving new leads towards conversion.
  • Nurtured strong relationships with industry analysts and media professionals, securing positive coverage for company news and developments.
  • Maximized return on investment with cost-effective marketing tactics and budget management.
  • Established partnerships with key influencers and industry leaders to expand brand reach and credibility.
  • Identified value propositions and key messages for company marketing campaigns.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.

Skills

  • Licensing
  • Brand Development and Management
  • PR
  • Team Management
  • Relationship building
  • Strategic planning
  • Verbal and written communication
  • Creative direction
  • Content strategy
  • Marketing analytics
  • Training and mentoring
  • Marketing plan development
  • Project management
  • Sales strategies
  • Branding
  • Event planning
  • Product launches
  • Campaign management

Timeline

Director, Brand Marketing

STARK
07.2024 - Current

Sales Director, Wholesale

STARK
09.2021 - Current

Vice President, Marketing and Licensing

Momeni Rugs, Inc.
01.2019 - 12.2020

Director, PR, Marketing and Licensing

Momeni Rugs, Inc.
01.2016 - 01.2019

Vice President, Marketing

GrooveCar, Inc.
07.2013 - 05.2015

Similar Profiles

CREATE PROFILE
RACHEL FASCIANI