Rachel Frantz
Aurora,IL
Summary
Product Leader with over 10 years of experience in developing and scaling consumer-focused digital products across web and mobile platforms. Expertise in defining and executing strategic roadmaps that enhance user journeys, drive growth, and achieve measurable business results. Strong collaboration with engineering, design, marketing, operations, and data teams to deliver data-driven solutions in complex, regulated environments. Committed to improving user access and outcomes in sensitive contexts.
Overview
15
15
years of professional experience
4
4
Certifications
Work History
Lead Product Manager
Pluto TV (Paramount Global)
Remote
07.2022 - Current
- Defined strategic roadmap for Pluto TV’s consumer web experience, balancing user experience and growth initiatives.
- Led discovery and delivery of customer-facing features that enhanced engagement, acquisition, and retention.
- Developed scoring and prioritization framework for user registration and management, aligning cross-functional teams on high-impact investments.
- Collaborated with design and research to identify user journey friction points and implement iterative improvements.
- Spearheaded SEO-driven enhancements, increasing organic traffic and content discoverability while ensuring performance standards.
- Launched interactive in-stream advertising experiences, boosting monetization while maintaining user trust and quality.
- Established success metrics and dashboards to monitor post-launch performance, driving continuous optimization efforts.
Senior Product Manager
Enova International
Chicago, IL
05.2019 - 07.2022
- Owned product strategy and roadmap for customer contact center and marketing technology platforms serving millions of users across digital channels.
- Led cross-functional teams to identify user and operational friction points, delivering automation solutions that decreased customer service volume by 20% in calls and 5% in chat.
- Introduced structured prioritization framework to minimize lead time for high-impact initiatives and enhance organizational focus on outcomes.
- Collaborated with engineering to translate complex systems into phased, scalable deliverables balancing immediate value with long-term architecture.
- Defined KPIs and success metrics to evaluate adoption, efficiency, and customer satisfaction after launch.
Senior Product Manager
Redbox
Oakbrook Terrace, Illinois
03.2014 - 05.2019
- Redesigned Redbox.com from end-to-end, resulting in a 33% increase in usability and conversion rates.
- Executed A/B tests and usability studies in collaboration with UX research and analytics teams to drive product strategy.
- Generated $2M annually through the delivery of interactive advertising products across multiple platforms.
- Established customer segmentation frameworks that enhanced personalization and increased revenue per visitor by 36%.
- Aligned product delivery with business growth objectives through effective cross-functional collaboration with marketing, engineering, and operations.
Earlier Experience (Marketing & Lifecycle Growth)
Redbox | Sears Holdings | Sourcebooks
, IL
08.2010 - 03.2014
- Executed lifecycle marketing and personalization initiatives across email and digital channels.
- Built and launched customer engagement programs generating $4M+ in incremental revenue and millions of new subscribers.
- Cultivated expertise in user segmentation and data-driven optimization techniques.
- Led experimentation initiatives to enhance campaign effectiveness and customer interaction.
Education
MBA -
Illinois State University
Normal, Illinois, IL12-2009
Bachelor of Science - Marketing
Illinois State University
Normal, Illinois, IL05-2008
Skills
- Demonstrated ability to own and execute complex product roadmaps across the full lifecycle
- Strong experience improving sensitive, trust-driven customer journeys
- Proven success driving growth, conversion, and adoption through experimentation
- Deep cross-functional leadership across product, engineering, design, marketing, and operations
- Comfortable operating at both strategic and execution levels in fast-moving environments
Certification
- Product Strategy — Kellogg Executive Education
- Data Analytics — Cornell University
- User Experience Design — General Assembly
- HTML, CSS & Web Design — General Assembly
Timeline
Lead Product Manager
Pluto TV (Paramount Global)
07.2022 - Current
Senior Product Manager
Enova International
05.2019 - 07.2022
Senior Product Manager
Redbox
03.2014 - 05.2019
Earlier Experience (Marketing & Lifecycle Growth)
Redbox | Sears Holdings | Sourcebooks
08.2010 - 03.2014
MBA -
Illinois State University
Bachelor of Science - Marketing
Illinois State University