RACHEL GALATT
River Vale,NJ
Summary
Highly accomplished professional with a results-driven mindset. Skilled in developing, launching, and managing innovative products/brands globally. Excellent motivator and creative thinker who excels in brand management and e-commerce/digital marketing.
Overview
28
28
years of professional experience
Work History
Director, Cultural & Social Affairs
Township of River Vale
River Vale, NJ
01.2022 - Current
- Part-time position. Developed and implemented town event plans, including budgets, venues, catering, décor, entertainment, and special guests.
- Developed and implemented town event plans, including budgets, venues, catering, decor, entertainment, and special guests.
- Managed town-run Farmer's Market, including vendor selection, retention, marketing, and communication.
- Coordinated with vendors to ensure timely delivery of materials for events.
- Ensured compliance with applicable laws and regulations related to event planning and operations.
- Oversaw all aspects of event production from conception through completion.
- Manage social media and PR for town events to grow attendance and share successes.
Founder/Executive Marketing Director
FITNESS WITH FRIENDS, LLC
River Vale, NJ
01.2020 - Current
- Created business plan to launch startup venture.
- Successfully launched a community-based fitness business for kids and adults, partnering with local towns and filling the void of recreational departments.
- Developed complete brand architecture, including name, logo, copy, website, and social media strategy.
- Coordinated with co-founder to develop the long-term and short-term strategic direction.
- Developed multiple categories of business: fitness classes, clinics (tennis, lacrosse), birthday parties, summer camps, and charity races.
- Created biannual 5K run in partnership with the local town as a charity event and donated over $5k to charities that better our community.
- Created and managed the company's financial budgeting, forecasting, and reporting systems.
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Developed business plan to launch startup venture.
Founder/VP Marketing
MATERNAL SCIENCE, INC.
Hillside, NJ
04.2012 - 01.2020
- Launched groundbreaking Healthy Mama brand, addressing maternal health needs; launched multiple products on Walmart, Target and CVS shelves.
- Developed and implemented a comprehensive business plan to launch the company.
- Spearheaded creation of a distinct brand identity, launching 20+ products; sourcing third-party vendors for manufacturing and packaging, pricing, retail, and brand strategies.
- Pioneered impactful creative strategy, including graphics, naming, digital and print creative, and media.
- Collaborated with agencies to develop creative plans and implement marketing strategies.
- Directly responsible for product development, working with regulatory and legal.
- Developed Omni-Channel marketing programs to reach both healthcare providers and consumers: PR, social media, influencers, blog, SEM/SEO, geo-targeting, trade, and consumer shows.
- Recruited and energized a top-tier team.
- Developed partnerships with major national chains such as Walmart, Target, Meijer, and CVS.
- Secured $2M in funding through investor presentations
- Oversaw all aspects of operations including product development, marketing, sales, customer service and finance.
Brand Development and Marketing Manager
NICE PAK, INC.
Orangeburg, NY
04.2010 - 04.2012
- Company Overview: The largest producer of wet wipes in the U.S.
- Tasked with scaling the Branded Division and growing three brands, increased sales by 62% in 2 years.
- Developed concept platform and strategic direction for three brands with approximately 40 SKUs, including promotional and retail-specific promotions.
- Managed P&L and responsible for delivering revenue and profit contribution.
- Selected optimal product portfolio, managed the product development process, and presented it to management for buy-in.
- Lead the creative strategy to develop the most impactful packaging graphics, voice, and copy.
- Responsible for Consumer Insight and Research to understand consumer needs
- Analyzed market trends to identify potential opportunities for growth.
- Organized trade shows and exhibitions to promote brand awareness.
Consultant, Global Marketing; Vera Wang Fragrances
COTY, INC.
New York, NY
07.2009 - 02.2010
- Short-term lead for strategic brand plan, strategy, and tactics, ensuring growth goals were met.
- Managed launch of new brand concepts from idea to implementation; timelines, package, and fragrance development; and advertising, working cross-functionally.
- Organized meetings between stakeholders to discuss project details and timelines.
Brand/Merchandise Director
ABERCROMBIE & FITCH/GILLY HICKS
Columbus, OH
08.2007 - 01.2009
- Recruited to launch the Gilly Hicks Personal Care/Fragrance collection, creating the DNA of the brand (fragrance, bath & body, and color: 85 skus), launching into Gilly Hicks retail stores; Direct report to VP.
- Led and motivated cross-functional teams, including Package Development, Product Development, Merchandising, and Creative, in order to develop products to arrive in-store on time and on budget.
- Created seasonal and long-term strategic plans; innovated new products, and expanded existing line-up.
- Analyzed daily retail sales and provided recommendations to management for improved results.
- Managed the ordering, pricing, and stocking of merchandise for retail stores.
- Conducted regular audits to ensure accurate inventory levels.
- Evaluated vendor performance based on quality standards, delivery schedules, and price points.
Marketing Director; Global Market Development
VICTORIA’S SECRET BEAUTY
New York, NY
04.2002 - 05.2007
- Recruited to launch division for alternative channels of distribution: Travel Retail (U.K., Brazil, Germany, Turkey, and Mexico), Military, and Middle East local markets directly impacting sales growth from $7.0mm to +$60mm. Direct report to SVP, GM.
- Built brand strategy, driving sales through multi-channel distribution in various retail outlets.
- Selected product portfolio for each market/retailer to maximize sales and shelf space.
- Refined positioning to solidify high-end platform, simplified selling proposition, and optimized distribution strategy resulting in +88% sales growth.
- Developed partnerships with sales and retailers/distributors in the U.S. and globally.
- And international markets.
- Led development of short/long-term sales and marketing strategies, financial budgets, pricing strategies, and product forecasts for new brand/product launches in all markets.
- Created market-specific messaging to resonate with target audiences.
Global Brand Manager/Marketing Manager
Unilever cosmetics international
New York, NY
06.1996 - 04.2002
- Managed launch of fragrance brands in the US market, collaborating cross-functionally to develop market-specific products on trend, on time.
- Developed advertising, promotional, and PR budgets, strategies, and calendars.
- Spearheaded global launch of Calvin Klein Color collection into new markets.
- Brand champion for Obsession for men, top 10 ranked fragrance in the U.S.
- Implemented strategies to enhance profit margins.
Education
Master of Business Administration - Marketing/ International Marketing
CITY UNIVERSITY OF NEW YORK, BARUCH
New York, NYBachelor of Arts - Spanish and Business Administration
University of NEW YORK AT ALBANY
Albany, NYSkills
- Microsoft
- Word
- Excel
- PowerPoint
- Google Analytics
- Email Marketing
- Social Media
- Email Blasts
Volunteer Experience
- Executive Board, Friends of the River Vale Library, 10/19, Current
- Director, Cultural and Social Affairs, Township of River Vale, NJ, 01/22, Current
- Director of Fundraising, Galaxy Gymnastics Booster Club, 09/23, Present
Languages
- English
- Spanish
Affiliations
- Executive Board Member, Friends of the River Vale Library
Timeline
Director, Cultural & Social Affairs
Township of River Vale
01.2022 - Current
Founder/Executive Marketing Director
FITNESS WITH FRIENDS, LLC
01.2020 - Current
Founder/VP Marketing
MATERNAL SCIENCE, INC.
04.2012 - 01.2020
Brand Development and Marketing Manager
NICE PAK, INC.
04.2010 - 04.2012
Consultant, Global Marketing; Vera Wang Fragrances
COTY, INC.
07.2009 - 02.2010
Brand/Merchandise Director
ABERCROMBIE & FITCH/GILLY HICKS
08.2007 - 01.2009
Marketing Director; Global Market Development
VICTORIA’S SECRET BEAUTY
04.2002 - 05.2007
Global Brand Manager/Marketing Manager
Unilever cosmetics international
06.1996 - 04.2002
Master of Business Administration - Marketing/ International Marketing
CITY UNIVERSITY OF NEW YORK, BARUCH
Bachelor of Arts - Spanish and Business Administration
University of NEW YORK AT ALBANY
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