Rachel Gaymon
Dunwoody,GA
Summary
Goal-oriented marketing professional with extensive experience in driving profits, quality, and innovation in email and mobile marketing channels. In depth knowledge of campaign management, lifecycle marketing, channel metrics, and analytics. Effective communicator and great leader offering excellent multitasking and time management abilities.
Overview
5
5
years of professional experience
Work History
Sales Marketing Coordinator
Two Men And A Truck
Atlanta, GA
01.2021 - 12.2021
- Increased company sales revenue 30% during quarterly periods by implementing up-selling strategies such as recommending additional products and services.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
- Managed budgets and monitored sales activity and marketing KPI's to exceed sales goals.
- Researched industry and marketplace trends to develop marketing solutions and prices using data analysis to enhance business operations.
- Executed digital campaigns to improve brand awareness and online presence.
Customer Experience Team Lead
CarMax
Buford, GA
10.2018 - 12.2021
- Responsible for delegating and directing business office work flow, answering questions related to transactions, handling customer issues/concerns and following up on various business office functional tasks.
- Reviewed daily financial reports and maintained CRM database with accurate contract, vendor and customer information.
- Directed team of 12 administrative professionals to meet team needs in fast-paced environment.
- Enhanced collaboration between team members by preparing meeting materials and taking clear notes to distribute to stakeholders.
- Received and processed paperwork for titles, new license plates, and renewals for buyer and seller transactions.
Marketing Automation Specialist
Edible Arrangements
Atlanta, GA
01.2022 - Current
- Supported projects by collaborating with digital, marketing, and external teams to drive promotional and strategic email and SMS campaigns.
- Coordinated and executed A/B testing, proofing, campaign monitoring and report development.
- Aided development and execution of strategy to grow our email list organically by 31.1% through online acquisition tactics.
- Formulated actionable changes for cross-functional teams, based on market analysis and team needs.
- Maintained content marketing calendars for text and email to schedule creation and delivery deadlines.
Sales and Marketing Associate
Hilton
Buford, GA
01.2018 - 12.2020
- Handled all market segments, rates, contracts, and coordinated responsibilities for documentation and
information with front desk and various other departments. - Negotiated guest room rates, meeting room rental, function space, and hotel services within approved
booking guidelines. - Achieved sales goals by 30% per quarter using persuasive selling methods.
- Collaborated with management to coordinate sales and marketing plans and communications.
- Maximized potential revenue from group advertising through sponsorship placement in hotel and
reader boards. - Drove traffic, engagement, conversions, and sales revenue through compelling marketing strategies and lead generation.
Education
B.S - Mass Communications/Marketing
University of West Georgia
Carrollton, GA04.2017
Skills
- Email Marketing
- Microsoft Office
- SMS Marketing
- Testing And Deployment
- List Segmentation
- Digital Marketing
- Marketing Analytics
- Campaign Management
- Branding
- Digital marketing
- Copywriting expertise
- Research methods
- Strategic planning
- Campaign management
- Customer demographics
- Sales forecasting
Certifications
Certified Notary Public, Georgia, Issuer, 2019 - Present
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Marketing Automation Specialist
Edible Arrangements
01.2022 - Current
Sales Marketing Coordinator
Two Men And A Truck
01.2021 - 12.2021
Customer Experience Team Lead
CarMax
10.2018 - 12.2021
Sales and Marketing Associate
Hilton
01.2018 - 12.2020
B.S - Mass Communications/Marketing
University of West Georgia