Rachel Ghoshi
Retail Area Manager
Dallas,TX
Summary
Dynamic Area Retail Manager with a proven track record of driving sales growth, optimizing operational efficiency, and enhancing customer satisfaction across multiple retail locations. Skilled in developing and implementing strategic plans, leading and developing teams, and ensuring compliance with company standards.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
Work History
Retail Area Manager-Central
Marc Jacobs
06.2023 - Current
- Develop and implement strategic plans to achieve sales targets and maximize profitability across multiple retail locations within the Central North American region.
- Provide leadership and direction to store managers and staff, ensuring consistent adherence to company policies, procedures, and standards.
- Monitor and analyze key performance indicators (KPIs) to identify trends, opportunities, and areas for improvement in sales, inventory management, and customer service.
- Conduct store visits to assess operational effectiveness, provide feedback, and support the implementation of best practices.
- Recruit, train, and develop store teams, fostering a culture of excellence, teamwork, and customer satisfaction.
- Collaborate with cross-functional teams, such as marketing, merchandising, and operations, to drive initiatives that enhance the overall customer experience and drive sales.
- Manage budgets, expenses, and resources effectively to achieve financial targets and control costs.
- Ensure compliance with all regulatory requirements, safety standards, and company policies in all retail locations.
- Resolve escalated customer issues and complaints in a timely and professional manner, maintaining a focus on customer retention and satisfaction.
- Stay informed about industry trends, competitor activities, and market developments to proactively adjust strategies and stay ahead in the retail landscape.
General Manager
Alo
01.2023 - 06.2023
- Develop and execute the brand's retail strategies including customer experience, client relations management, employee performance, and community connectivity increasing the brand awareness, driving traffic into the store, and broadening and developing the clientele base.
- Local market knowledge of clientele base and brand competitors.
- Aware of business trends that relate to the success of the store and brand.
- Make informed recommendations for store opportunities that will lead to increased sales, foot traffic and further enhance customer relationships and the overall in-store experience.
- Demonstrate strong business acumen through KPI's to develop and support business driving strategies
- Lead team by leveraging company tools, incentives & strategies to support meeting sales goals
- Identify and communicate individual and team training needs.
- Impact fitting room conversion ensuring that all clients are attended to in the fitting rooms, that product needs are easily accessible, and sales execution is seamless and accurate.
- Facilitate new hire onboarding, and on-going training for existing staff members.
- Ensure that the sales team genuinely exudes Alo's mission and values to effectively communicate to our visitors who we are, what we do and why we do what we do.
- Consistently drive and motivate the store team utilizing company performance tools to evaluate, achieve and exceed individual sales goals and store KPIs (Conversion, Average Sales, UPT, etc.).
- Establish an individual development plan to support professional growth aspirations and talent needs at Alo.
- Ensure that the store team are experts in product knowledge, fit, performance and brand styling, giving them the tools to be incomparable sales and service professionals.
- Proven ability to identify & recruit high-potential talent in the marketplace
- Ensure retention of top talent and succession planning in partnership with the corporate team.
- Ensure that all staff members adhere to the wardrobe standards for the current season, and always represent the Alo brand.
- Ensure the staff's adherence to all store standards (cleanliness, maintenance, replenishment etc.) on selling floor and back of house
- Maintain Visual Merchandising standards and directives ensuring they are consistently upheld by the store team.
- Supervise inventory management to ensure store shrink is at or below company target
- Complete all required daily and weekly reporting as requested.
- Manage headcount and payroll objectives for the store staff.
- Implement tactics to manage and maintain an effective P&L strategy
- Plan for future business needs to continually improve business results
- Ensure that all transfers, consolidations, pricing, shipping/receiving are done in compliance with all company policies and procedures.
- Make well-versed recommendations to help improve the company's operational systems and processes.
General Store Manager
Gorjana
12.2021 - 02.2023
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow. Improvement focus in company wide training regarding recruiting, interview and human resource best practices.
- Expert in HR recruitment and Greenhouse HR management.
- Increased sales results year over year by 57% resulting in $4 million annual revenue.
- Multi-store management to better improve regional sales and hiring results/retention.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Evaluated suppliers to maintain cost controls and improve operations.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Coached stylists in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Hired, delegated and reviewed sales staff performance and provided comprehensive coaching.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
- Kept inventories accurate with daily cycle counts and regular audits to identify and resolve variances.
Store Director
Madewell
10.2016 - 12.2021
- Cultivated a talented team and ran a profitable business by maintaining and exceeding a $6 million sales expectation.
- Ensured all resources are aligned & focused on delivering exceptional customer service and loyalty.
- Responsible for recruitment, training and development of team for internal growth.
- Generated ideas to evolve the business, being market aware and forward thinking.
- Communicated with the team to motivate in achievement of store/individual KPI goals. Providing challenging assignments/constructing development plans.
- Created an impactful brand experience for customers through visual merchandising to exceed sales goals.
- Leadership in Southern California event and clientele business by planning and hosting compelling customer events to drive business.
- Madewell Cares Captain responsible for managing all Southern California Madewell/JCrew give-back events.
- Managed a diverse 20 person staff in all business operations.
Education
Associate of Arts - Merchandise Product Development
Fashion Institute of Design And Merchandising
Los Angeles 03.2010 - 06.2012
Skills
Business Development
Staff recruitment
Staff Management
Customer Service
Strategic selling
Business Administration
Operations Management
Employee Scheduling
Inventory Control
Team training and development
Leadership Development
Process and procedure development
Merchandise planning
Budget Planning
Marketing strategy
Client Account Management
Timeline
Retail Area Manager-Central
Marc Jacobs
06.2023 - Current
General Manager
Alo
01.2023 - 06.2023
General Store Manager
Gorjana
12.2021 - 02.2023
Store Director
Madewell
10.2016 - 12.2021
Associate of Arts - Merchandise Product Development
Fashion Institute of Design And Merchandising
03.2010 - 06.2012