Rachel Glickman

Digital revenue operations oversight to achieve long-term goals and deliver campaign-specific results, including ad product development, account management, ad operations, and global programmatic operations.

• Ongoing collaboration with cross-functional teams to create and bring compelling commercial opportunities to market through innovative technology and impactful advertising solutions, resulting in an average revenue lift of 16%.
• Restructured programmatic roadmap and oversaw stack redevelopment, resulting in diversification of third party revenue sources and an 14% increase in revenue year over year.
• Manage an innovation pipeline, lead partnership negotiations, and model business opportunities in order to secure internal buy-in and create a go-to-market strategy.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

Appointed first-ever CDO at Playbill, Inc. to create a next-generation digital extension for an iconic entertainment brand, including technology, content, marketing, project management, sales, and sales support responsibility. Authored digital strategy and launched the RFP process to engage technology resources for site redevelopment, resulting in a traffic increase of ~20% in the first year.

• Developed innovative and targeted collateral to support overall relaunch and revenue objectives, including analysis of consumer usage patterns to identify trends and demographics to support endemic and non-endemic sales initiatives.
• Consecutive years of double-digit revenue growth by creating strategic partnerships, instituting programmatic advertising and data-driven ad products, driving audience development, social media, and e-commerce.
• Responsible for strategy, marketing, and sales of Playbillder.com custom publishing platform for educational and community initiatives.

• Collaborated with senior management to develop strategic initiatives and long-term goals.
• Led team to develop and execute sales marketing programs.
• Doubled print-led digital sales Q1 2014 vs Q1 2013 by building robust cross-platform programs and solutions.
• As the team lead, worked with key account managers on top-tier brands, including P&G, Coty, Macy's, L'Oreal, and Lancome, to expand spending to the digital portfolio.
• Identified opportunities to improve business process flows and productivity.

• Executive role in the CTO Office overseeing Project Management (PMO), Learning & Development, and Digital Media Front End Engineering
• Formalized PMO and established process and protocol to serve HMG, including management of offshore team
• Led enterprise-wide initiatives, including Salesforce implementation, AppLab Publishing, Digital Asset Management, and Web and Mobile development
• Created Learning & Development training protocols for all proprietary and licensed technology systems
• Improved digital edition (AppLab) on-time publishing rate from 22% to 98%.

• Full responsibility for the brand’s digital business, including ad sales, business development, platform, and product planning, content strategy and production, audience development, community, analytics, and SEO
• Established digital brand strategies, managed revenue, oversaw digital product development
• Simplified standards, practices, and training to enable print sellers to drive digital revenue
• Closed large-scale strategic revenue partnerships of $2+ Million to drive incremental growth.

• Founded team to launch next-generation audience targeting technology
• Created and executed market strategy to build out a network of publisher relationships
• Developed and managed publisher relationships to create inventory and data supply
• Expanded network footprint from 4M to 75+M unique users.

• Developed and executed revenue roadmap
• Collaborated with technology to define ad products, integrated brand opportunities, and infrastructure requirements
• Established and optimized partnerships to create an ad network revenue stream of $10+ Million
• Identified, negotiated, and executed Latin American strategic partnerships and alliances
• Drove direct sales revenue of $1+ Million from clients, including Coca-Cola and P&G
• Identified, introduced, and actively participated in the sale of Fotolog to HiMedia.