Rachel Jean-Pierre

Design By Rachel provides marketing automation and graphic design services. My work focuses on creating high-quality, custom designs for a variety of occasions, businesses, and organizations. I am an experienced designer who is passionate about creating visually appealing and effective designs to help meet your goals.

I work with a limited number of clients to maintain the highest standards of quality and custom designs for my clients and provide a wide range of graphic design services, including: Marketing Technology Stack, Logo design, Brand Identity Design, Web design, Book Covers, Print Design, Illustration, Motion graphics, and more!

• Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
• Skilled at working independently and collaboratively in a team environment.
• Self-motivated, with a strong sense of personal responsibility.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Designed website layouts, templates, and unique branded looks.
• Created digital image files for use in digital and traditional printing methods.
• Created designs for graphics and writing content layout for Digital & Print books.
• Used Adobe Illustrator, Photoshop, and InDesign to create images and layouts.

• In this engagement, the top priority was to configure HubSpot Marketing and Sales by creating workflows, data cleanup, and increasing lead conversion. And implement marketing automation tools to streamline and automate repetitive marketing tasks,
• Created and implemented assets for multiple digital channels for promotional advertising campaigns, social media, and email campaigns.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management,
• Optimized company website to improve engine ranking, user experiences, and conversion rates,

• Planned the execution of the new Axol Bioscience website, which has increased its eCommerce pipeline—managed all marketing campaigns, including SEO/SEM, database, email, social media, and display advertising campaigns.
• With the help of the in-house copywriter, we designed, built, and maintained Axol's social media and digital presence.
• Using a solid analytical background, evaluated end-to-end customer experience across multiple channels and customer touch points.
• Set up detailed reporting to track content performance, identify insights and optimize spend based on performance.
• Day-to-day internal leader of managing creative campaigns. Instrumental in brainstorming new and innovative content and brand awareness strategies such as Axol's “How we/Why we SCIENCE.”
• Delivered print and digital art pieces for all print, social, and email campaigns.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Collaborate with agencies and other vendor partners to expand digital reach.
• Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies created of attention-grabbing, engaging and viral digital ads promoting new products and services.
• Boosted brand awareness by establishing strong web and social media presence.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Optimized social media channels and web pages to improve SEO and usability.
• Attended customer meetings, trade shows and conferences as company representative.
• Envisioned, designed and launched revamped website to better convey company brand.
• Updated team protocols to streamline
  marketing procedures and optimize promotion releases.
• Identified appropriate KPIs and reported key metrics from digital campaigns.
• Collaborated cross-functionally with sales, scientist, and product management teams to accomplish shared goals.
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• Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring. Created customized marketing materials that increase product awareness.
• Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
• Collaborated effectively with advertising and media specialized to boost results from strategic campaigns.

HubSpot administrator responsibilities included but were not limited to:

• Using HubSpot Marketing & Sales Hub optimizes sales and marketing processes to improve the sales life cycle
• Manage the creation of workflows and reporting dashboards.
• Application and form integrations such as WordPress.
• Optimizing the service and product pipeline by developing workflows to ensure MQLs are automatically routed to the commercial team.
• Created database maintenance solutions to maintain clean data.

WellDyne is a pharmacy benefit manager that provides mail-order pharmacy services. Provide reporting and managing digital/online activities – including website maintenance, email marketing, online marketing/advertising, and social media marketing.

• Pivotal role in developing programs to increase WellDyne's online visibility and is responsible for researching, planning, executing, and reporting on appropriate online opportunities (paid and non-paid).
• Develop a reporting process for the corporate website and other online portals, analyzing website and web page traffic patterns and monitoring and reporting on industry and competitor online initiatives.
• Deliver competitive research analysis, identify online media opportunities to increase visibility, and build brand awareness. Produce effective email campaign strategies targeting multiple audiences.

CRM Administrator

• Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
• Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
• Managed Salesforce Marketing Cloud data and updated Salesforce Sales Cloud as required.
• Configure, manage and support Salesforce Marketing Cloud environment including but not limited to data extensions, users, user roles and integrations.

Cross Platform Reporting

• Assuring consistency across all social sites and reporting on marketing campaign effectiveness.
• Using data studio to compile Google analytics inc
• Compiled weekly and monthly reporting across all the companies digital assets which includes member portal, three corporate websites, and all marketing activities.
• Specifically tracking client touch points across platforms
• Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.

• Provide graduate academic support for marketing courses within MBA programs for Louisiana, , Montclair State University, University of Southern Indiana, and Boise State University
• Monitor student engagement, facilitate course content, provide quality online student support, and regularly collaborate with university faculty
• In this role facilitated online engagement using online learning software like Moodle, Canva, and Blackboard.
• Provided early intervention assistance to struggling students.
• Responded to after hours email and telephone requests to provide students assistance with specific questions.
• Updated required logs and student documentation to keep records accurate and current.
• Honored confidentiality to safeguard students' private information.
• Motivated students to learn new content and complete assignments to improve their grades.

DGR Systems is an advanced technology consulting firm

• Responsible for all aspects of the company's marketing efforts across all marketing channels and methods, including defining and executing marketing objectives
• Work with vendors and partners to develop joint marketing initiatives as appropriate
• Identify the need for and establish new operational policies and procedures to provide direction and guidance to team members
• Identify, measure, and track performance to ensure the effectiveness and competitiveness of marketing efforts
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
• Utilizing Adobe Creative Cloud software to develop all graphics and content for sales collateral, website, and social media
• Maintain company website using WordPress

• Provided a broad range of marketing, design, and brokerage support for Marcus & Millichap commercial real estate investment brokers
• Produced marketing material including flyers, brochures, general marketing letters, postcards, email blasts, offering memorandums, packages, and proposals utilizing the Adobe Creative Suite and Marcus & Millichap's proprietary software
• Marketing support for sales agents with Salesforce, including coordinating events, devising press releases, and social media posts
• Brokerage duties include processing new listings, reviewing closing documents, assist with administrative tasks/front office support
• Onboarding new real-estate agents provide Salesforce training and other various internal software required.

• The company offers software-as-a-service (SaaS) for faith-based youth organizations and non-profit organizations with a comprehensive end-to-end technology solution
• Successfully managed the marketing for three brands Active Screening, Protect My Ministry, and Secure Search Faith
• Developed compelling content to market background screenings appealing to clients' needs to protect their organizations from hiring the wrong employee or volunteer
• Worked closely with client-facing, internal-facing, and product development teams to execute various marketing plans and strategically introduce new features to the market through integrated marketing communications

• Develop and execute strategic annual marketing plans for digital, social media, and direct mail campaigns
• Managed the designing, developing, and launch of RAMCON Roofing's new company website; the site boosted one of the most extensive project galleries for a subcontractor in the nation
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Coordinated and managed sponsorships and sponsorship activation.
• Wrote press materials and delivered presentations to media representatives.
• Maintain client lists and business development opportunities using DataForma, a construction-industry customer relationship management software
• Attended industry-networking events (CREW Tampa Bay) to generate interest in Ramcon Roofing
• Generate bidding proposals to support the Business Development team
• Develop Copy for the company blog, & direct mailers
• Drafted and edited content for organizational publications.
• Conducted search engine optimization organically by developing relevant content for the website and regularly updating the website's HTML
• a combination of paid and organic techniques (indexing across all search engines, updating sitemap etc.)
• Increase social media presence by regularly generating new engaging content
• to manage the company's website content, including installing new and updating plugins as needed
• Designed all print material for digital and direct mail campaigns: newsletters, postcards, and seasonal cards using Abode Illustrator, Photoshop , and InDesign
• Explainer videos, email, and social media campaigns using Adobe Animate Edge, After Effects, and Premiere Pro
• Design and oversaw vehicle branding wrap