Rachel LaBella
Stamford,CT
Summary
Digital content editor and multimedia journalist with experience managing homepage content, publishing digital articles, and packaging written and video content across high-traffic digital platforms. Skilled in editorial judgment, breaking news, SEO, CMS publishing, content strategy, and cross-functional collaboration. Experience includes digital publishing for Spectrum.net and entertainment journalism covering live events, celebrity news, and Olympic athletes, with a strong focus on editorial accuracy, audience engagement, and optimizing content presentation.
Overview
7
7
years of professional experience
Work History
Content Developer
Charter Communications (Spectrum)
Stamford, CT
09.2025 - Current
- Manage presentation of content across Spectrum.net, enhancing user engagement through homepage modules, support pages, promotional campaigns, and event pages.
- Write, edit, and publish customer-facing digital content while ensuring editorial accuracy and consistency.
- Coordinate Spectrum-branded digital content across partner platforms like Peacock, Disney+, Hulu, Roku, and Amazon, ensuring consistent brand messaging and user experience.
- Package content to improve discoverability, customer engagement, and user experience.
- Collaborate with cross-functional teams in product, marketing, engineering, and partner organizations to streamline publication process of digital content.
- Work within enterprise CMS platforms while managing multiple simultaneous publishing priorities and deadlines.
Digital Reporter
Entertainment Now
01.2025 - 09.2025
- Reported breaking entertainment and pop culture news for national digital publication, engaging audience with timely updates.
- Packaged written content using SEO best practices, optimized headlines, meta descriptions, and audience-focused editorial strategy.
- Conducted exclusive interviews with actors, reality television personalities, Olympic athletes, and viral creators.
- Produced short-form breaking news stories and long-form feature articles, consistently meeting tight deadlines to enhance reader engagement.
- Monitored developing stories and prioritized coverage based on audience interest, ensuring content relevance and maximizing editorial impact.
Media Manager
RMS Companies
Stamford, CT
06.2023 - 10.2024
- Developed content strategies that increased audience engagement and strengthened brand visibility.
- Coordinated media outreach, interviews, and promotional campaigns to boost brand awareness.
- Managed digital content across websites and social media platforms to enhance user reach.
- Monitored analytics and user behavior to improve digital experiences.
- Wrote press releases, website copy, newsletters, and marketing materials to support communication goals.
Public Relations Specialist
Deutsch Family Wine & Spirits
04.2022 - 02.2023
- Crafted editorial content, press releases, and executive communications to enhance brand visibility.
- Cultivated media relationships and tracked national media coverage to ensure effective messaging.
- Developed weekly newsletters and digital communications.
- Supported campaign planning and cross-functional communications to align strategies and messaging.
Public Affairs Officer
City of Stamford
04.2021 - 03.2022
- Managed high-priority communications under tight deadlines, maintaining clarity and accuracy in public information.
- Coordinated communications between city departments and local media to ensure consistent messaging.
- Prepared daily media briefings and monitored breaking news coverage.
- Developed news releases, website updates, newsletters, and social media content to enhance public engagement.
Freelance Copywriter
Self-employeed
01.2020 - Current
- Developed compelling content for diverse platforms, enhancing audience engagement and brand voice.
- Contributor to Business Insider, Entertainment Now, Rewire News Group, CT Insider, Stamford Plus Magazine, and other digital publications.
- Collaborated with editors and designers to ensure alignment of written materials with visual elements.
- Analyzed reader feedback and performance metrics to refine content strategies and improve engagement rates.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Education
Bachelor of Arts - Digital Communications And Multimedia
University of Connecticut
08-2019
Skills
- Digital Publishing & Strategy
- Content Strategy
- Content Management Systems (CMS)
- SEO
- Audience Engagement
- Editorial Operations & Planning
- Headline Writing
- Copy Editing
- Visual Storytelling
Languages
Spanish
Professional Working
English
Native or Bilingual
Timeline
Content Developer
Charter Communications (Spectrum)
09.2025 - Current
Digital Reporter
Entertainment Now
01.2025 - 09.2025
Media Manager
RMS Companies
06.2023 - 10.2024
Public Relations Specialist
Deutsch Family Wine & Spirits
04.2022 - 02.2023
Public Affairs Officer
City of Stamford
04.2021 - 03.2022
Freelance Copywriter
Self-employeed
01.2020 - Current
Bachelor of Arts - Digital Communications And Multimedia
University of Connecticut
ADDITIONAL EXPERIENCE
- Austin Film Festival — Script Reader
- Business Insider — Contributor
- ISA Fast Track Fellowship — Second Round Selection