Rachel LaBella

- Collaborated with affiliate partners to produce sponsored content resulting in an avg. 20% increase in traffic per article/ advertisement.

- Wrote and edited website content, blog posts, emails, and social media content with a focus on promotional sales content.

- Developed and maintained a consistent brand voice across various blogs resulting in an increase in social media engagement
- Conducted keyword research and implemented SEO best practices resulting in a 40% increase in organic search traffic.
- Collaborated with cross-functional teams to create multimedia content, including videos, infographics, and podcasts.
- Monitored and analyzed blog metrics to identify areas for improvement and optimization, resulting in a 15% increase in overall blog performance.

- Developed and executed comprehensive public relations and communications strategies to promote extensive luxury wine and spirits brand portfolio.

- Created engaging and informative content for social media platforms, resulting in a 30% increase in followers and a 20% increase in engagement.

- Wrote and edited copy for public relations campaigns and promotional media efforts including social media posts, brand fact sheets, television segment messaging, press releases and coffee table book copy.

- Assisted with PR portfolio seasonal forecasting, budgets, and planning for editorial profiles/ TV features.
- Built and maintained relationships with key media contacts to optimize press coverage and increase overall positive brand mentions.
- Manage and coordinate successful events, including product launches and tastings, resulting in an increase in brand awareness sales.
- Monitored and analyzed media coverage and industry trends, providing regular reports to senior management and making recommendations for future strategies.
- Collaborated with cross-functional teams, including sales and marketing, to ensure consistent messaging and brand alignment.
- Assisted in implementing and managing influencer partnerships, resulting in a 15% increase in brand visibility and a 5% increase in sales.

- Tracked and submitted all public relations invoices through company analytics system Cognos.

- Developed and implemented extensive public affairs strategies to promote the City of Stamford and its initiatives.

- Wrote and distributed all press releases and news advisories on behalf of the City of Stamford.

- Created engaging and informative content for the City's website and social media platforms, resulting in a 35% increase in website traffic and a 25% increase in social media engagement.

- Wrote and edited City of Stamford official newsletter The Works, distributed on a weekly basis to 16k+ city residents.

- Communicated with various local and regional media outlets such as News 12 CT, Stamford Advocate, NBC, CT Post, on a daily basis in an effort to build relationships and optimize press coverage.
- Built and maintained relationships with key stakeholders, members of city government, and city residents resulting in a 25% increase in community engagement and a 20% increase in positive media coverage.
- Managed and coordinated successful events, including town hall meetings, community forums, and press conferences on behalf of Mayor David Martin securing location, press attendees, providing talking points, assisting in audio/video setup, and other onsite logistics.
- Monitored and analyzed media coverage and industry trends, providing regular reports to senior management and making recommendations for future strategies.
- Successfully navigated crisis communications by managing and mitigating negative press and maintaining the City's reputation.
- Implemented and managed community outreach programs, resulting in a 15% increase in citizen involvement and a 10% increase in community satisfaction ratings.
- Collaborated with the mayor, government officials, and community leaders, to ensure consistent messaging and alignment with the City's goals and objectives.

- Assisted in strategizing city-wide diversity, equity, and inclusion policies.

- Organized media events, official ceremonies, and photo opportunities for the mayor.

- Assisted in pre-production process by researching locations, talents, props, and costumes.
- Scheduled talent auditions and managed actor paperwork, resulting in more efficient and streamlined casting process.
- Coordinated logistics for production, including scheduling and booking crew and equipment.
- Assisted in the creation and distribution of call sheets and schedules.

- Wrote and edited scene dialogue for talent.

- Documented expense reports and overall budgetary projections for filming, travel, talent, etc
- Maintained inventory of production supplies and equipment.
- Assisted with on-set tasks such as managing talent, handling releases, and keeping track of shot lists
- Assisted in post-production tasks such as logging footage and organizing files
- Provided administrative support to the production team, including managing paperwork and organizing files

- Wrote, edited, and developed activism related YouTube videos, skits, articles, and blog posts.

- Assisted in creating approved content posted weekly across various social media platforms.

- Represented the interest of higher-level management at United Nations events/committees, such as The General Assembly.

- Supported intern team in drafting and editing reports, briefings, and other written materials related to sustainable development goals
- Assisted in preparing and organizing meetings and events, including taking minutes and coordinating logistics
- Conducted research and analysis on global issues related to sustainable development, resulting in the publication of two briefing papers on climate change and gender inequality
- Supported in preparing presentations and visual aids for high-level meetings, resulting in a 25% increase in engagement and participation

Organized routine fundraising events and campaigns, such as the Domestic Violence Awareness, and Fight Against Child Trafficking Campaigns.

Generated publicity and public interest for intern events, campaigns, and projects.

• Supported website + app development of Virtual Millennial & Gen Z NYC Travel/Survival Guide.
• Researched topics and produced relatable content to attract traffic of Gen Z and Millennial audience.
• Assisted in writing/editing website and app content.
• Researched topics to create accurate and engaging content.