Rachel LaDow
Erie,PA
Summary
Versatile and results-driven professional with experience in marketing, communications, and client engagement. Currently serving as VP of Communications for Zeta Tau Alpha, with a marketing internship at Biotricity and hands-on experience in customer service. Skilled in content creation, social media management, and cross-functional collaboration, with a proven ability to balance multiple responsibilities while delivering high-quality results.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Intern
Biotricity
San Francisco, California
06.2025 - 08.2025
- Conducted market research to identify consumer trends and preferences.
- Researched competitors' marketing strategies and tactics.
- Supported the creation of marketing materials, including brochures, flyers, and online content.
- Collaborated with team members on social media content creation.
Vice President of Communications
Zeta Tau Alpha, Gamma Xi
Indiana , PA
11.2025 - 11.2026
- Maintained relationships with external partners such as advertising agencies or PR firms.
- Managed social media accounts for organization's activities.
Server
Bayfront Convention Center
Erie, USA
05.2024 - Current
- Served food and beverages promptly with focused attention to customer needs.
- Collaborated with team members during busy shifts for efficient workflow and excellent guest experiences.
- Maintained a clean and orderly dining area for an enjoyable guest experience.
Supervisor
Ambassador Banquet & Conference Center
Erie, USA
05.2021 - 08.2023
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
Education
Bachelor of Science - Marketing, Psychology Minor
Indiana University of Pennsylvania
Indiana, PA06.2027
High School Diploma -
McDowell Highschool
Erie, PA 08.2019 - 06.2023
Skills
- Strong Work Ethic
- Strategic Planning
- Creative Design
- Content creation
- Market research
- Leadership skills
Additional Information
Member of Zeta Tau Alpha Sorority since spring of 2024., Member of the American Marketing Association since spring of 2024.
Timeline
Vice President of Communications
Zeta Tau Alpha, Gamma Xi
11.2025 - 11.2026
Marketing Intern
Biotricity
06.2025 - 08.2025
Server
Bayfront Convention Center
05.2024 - Current
Supervisor
Ambassador Banquet & Conference Center
05.2021 - 08.2023
High School Diploma -
McDowell Highschool
08.2019 - 06.2023
Bachelor of Science - Marketing, Psychology Minor
Indiana University of Pennsylvania