Rachel Lederman

Summary

With 20 years in the creative trenches, Rachel Lederman's prowess is unmistakable. She has seamlessly merged state-of-the-art technology with marketing, setting new standards for client experiences from concept through delivery and tracking.

Her command spans brand, broadcast, social as a fully integrated problem solver. Known for immersive events, and innovative installations, Rachel's portfolio shines with collaborations Twitch, NBC, NFL, Disney, Reebok, Wayfair, Vistaprint, to name a few. Beyond her expertise, Rachel's hallmark is her drive to innovate, consistently ensuring her work not only meets but transcends expectations with her eye on the bottom line.

Overview

20

years of professional experience

Work History

Executive Producer

Sweet Sadie, Inc.

NYC/BOULDER/LA, NY

10.2009 - Current

Orchestrated a multifaceted production portfolio, including engagements with prominent brands such as NFL, Reebok, Wayfair, Vistaprint and Disney, driving substantial audience engagement and revenue growth.
Pioneered and acted as EP of Twitchʼs reality travel show 5GRV Gamers on the Road, featuring 60 hours of live content, securing over 21 million impressions, and spearheading sponsorship collaborations with Kraft Velveeta and Publicis for Alpha Precision Media with a budget exceeding
$1.4MM.
Contributed to an average of 18% annual revenue growth over six years, by securing and expanding business accounts, including the successful negotiation and management of complex projects for the NFL, leading to a significant increase in viewer engagement and brand awareness.
Built a multi-year partnership with Disney Theatrical Productions, delivering innovative advertising and marketing solutions that contributed to the Disney brandʼs extensive reach; supported The Lion King tour with over 1,000 unique multi-channel campaign assets, driving international tour sales and cementing its status as the highest-grossing Broadway production with an estimated
$1.6B in global box office revenue.
Executed a strategic collaboration with Reebok, enhancing brand visibility and market penetration through dynamic advertising campaigns and experiential marketing events, markedly increasing customer interaction and sales conversion rates.
Created the Biotruthˇcampaign for Bausch + Lomb, generating over 150 million impressions, and achieving a 78% view-to-completion rate in the first 6 months, contributing to a 12% year-over-year sales increase and establishing Biotrue as a market leader.
Produced NBC Sports NFL Sunday Night Football and Super Bowl LII broadcast TV promo openers, managing a production budget of $1.2MM, which resulted in elevated broadcast viewership and heightened brand loyalty

Executive Story Producer ( Contract)

Dentsu

Remote, Remote

05.2023 - 11.2023

Led the Hersheyʼs Campaign documentary content production, skillfully blending storytelling with brand identity to create narratives that resonated with audiences.
Conducted in-depth research to identify and engage authentic subjects, reflecting Hersheyʼs brand values and reinforcing its authenticity.
Developed storyboards and scripts in strict alignment with Hersheyʼs strategic marketing goals, ensuring compelling and effective content creation.
Managed budgets and resources meticulously, maintaining cost-effectiveness while ensuring the delivery of high-quality production values.
Leveraged extensive industry networks to assemble and coordinate with production teams, ensuring the efficient delivery of content within set timelines.
Encouraged and facilitated team collaboration, steering problem-solving efforts with both internal and external teams to meet project goals and campaign milestones.
Negotiated talent agreements with a focus on ethical standards and cultural sensitivity, fostering a respectful and inclusive production environment.
Oversaw all aspects of production logistics, ensuring seamless progression from planning through to post-production, while upholding creative and commercial benchmarks.
Spearheaded creative brainstorming sessions, promoting innovative storytelling techniques that enhanced audience engagement and campaign reach.

Executive Producer ( Contract)

Eg+ Worldwide

Remote, Remote

08.2021 - 05.2023

Applied accounting and financial management acumen to every area of content production.
Spearheaded end-to-end creative production for key accounts including Meta, Shell, and BIC, overseeing project trajectories from initial budgeting to final actualization with keen attention to detail and strategic foresight.
Led cross-functional teams and expertly managed a diverse portfolio of industry-leading talent, ensuring that each phase of production adhered to the highest standards of excellence.
Determined project budgets to estimate and control overall project costs.
Orchestrated seamless collaboration between creative, production, and post-production teams, aligning internal objectives with client visions to deliver compelling and impactful media assets.
Pioneered innovative production techniques and workflows, significantly enhancing the creative output and operational efficiency for high-stakes, multi-faceted campaigns.
Fostered strong client relationships through transparent communication and proactive project management, consistently exceeding expectations in a high-pressure contract environment.
Implemented quality control measures to verify compliance with artistic and technical standards.
Supervised creation process to verify on brand, impactful and relevant content.
Planned video shoots in studio and remotely by managing production through stages to completion.

Head of Production

Spotco

New York, NY

10.2000 - 12.2006

Led creative content strategy for a full-service advertising, marketing, and graphic design agency,specializing in Broadway and entertainment clients.
Oversaw delivery, operations, and business affairs, serving as the production lead for all print, digital,and broadcast components of advertising campaigns.
Responsible for management of department P+L and driving revenue increase of 12% year over year.
Successfully launched and grew an in-house managed internal production company within the agency to include editing and audio facility, generating over $500K in annual revenue.
Produced 100+ commercials annually for TV and radio, with total annual client billing of more than $1.5M.
Coordinated closely with senior staff, clients, and internal departments to execute creative concepts.
Supervised a team of writers, talent billers, producers, and contract personnel.
Established and managed relationships and with top photographers, directors, production companies, and post houses to act as partners on projects.
Negotiated and maintained contracts for celebrity talent and various unions, including SAG/AFTRA and AFM

Education

Bachelor of Arts - Film And Media Studies

Hunter College of The City University of New York, New York, NY

05.2001 -

Skills

Field production

Integrated Digital Campaign Production

Brand Storytelling

Creative Content Development

Experiential Production

Visual Effects

Team Building & Mentorship

Budgeting & Forecasting

Reporting & Analytics

Business Development Pitch Team

AFM DGA SAG/AFTRALocal Union Contracts

Accomplishments

Silver Medal Best Brand Campaign IRC Leadership in Times of Crisis

Issued by WEBBY Anthem Award · Sep 2022

Best New Platform 5GRV Gamers on the Road Issued by Shorty Award · Apr 2023

Best Multicultural Community Engagement 5GRV Gamers on the Road Issued by Shorty Award · Apr 2023

Best Content Marketing Platform Issued by Digiday Content Marketing Award: · Feb 2023

Platinum Best Video Live Streaming for 5GRV Gamers on the Road Issued by AVA · Jan 2023

Software

Adobe Creative Suite

Ftrack Studio

Frameio

Wrapbook

Showbiz Budgeting

Movie Magic

Hotbricks

Google Workspace

MS Project

Basecamp

Asana

Mondaycom

Interests

Running

Comedy performance

Cycling

Hiking

Photography

Writing

Timeline

Executive Story Producer ( Contract) - Dentsu

05.2023 - 11.2023

Executive Producer ( Contract) - Eg+ Worldwide

08.2021 - 05.2023

Executive Producer - Sweet Sadie, Inc.

10.2009 - Current

Hunter College of The City University of New York - Bachelor of Arts, Film And Media Studies

05.2001 -

Head of Production - Spotco