RACHEL LEOUTSAKOS
Linkedin.com/in/rachelleoutsakos
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful campaigns, promotions and development. Well-versed in content creation, social media audience engagement, events and brand management.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Salenger, Sack, Kimmel & Bavaro, LLP
02.2024 - Current
- Developed and executed targeted marketing campaigns to significantly increase brand awareness and expand audience reach for the law firm.
- Optimized cross-departmental communication to enhance collaboration, aligning marketing strategies with key stakeholder goals and increasing operational efficiency.
- Drove lead generation growth by creating engaging content for digital platforms, including the website, email campaigns, social media, and digital ads.
- Leveraged market research and consumer insights to inform data-driven marketing strategies, improving campaign effectiveness and ROI.
- Managed marketing budgets and tracked expenses, ensuring financial targets were met while maintaining high-quality marketing initiatives.
- Utilized social media analytics to optimize content creation, resulting in increased engagement and a growth in followers.
- Enhanced brand visibility through the design and execution of high-impact social media campaigns that strengthened audience engagement.
- Crafted compelling press releases that secured positive media coverage and contributed to the firm’s enhanced public image.
- Boosted online engagement and SEO rankings by strategically optimizing website content and improving overall user experience.
- Developed high-converting copy for marketing, advertising, and website content, contributing to increased audience interaction and conversions.
- Created data-driven reports and presentations, offering actionable insights and strategic recommendations to senior leadership and key stakeholders.
Senior Marketing & Events Specialist
Herald Community Media
06.2019 - 02.2024
- Managed client data by regularly updating and maintaining CRM records for accuracy and accessibility.
- Analyzed customer behavior to gather insights on preferences and purchasing patterns, informing marketing strategies.
- Oversaw logistics for Herald events, handling marketing, sponsorships, demand generation, and day-of coordination with attention to detail.
- Led a successful 'Best of' contest campaign, generating $400K in the first year and $600K in the second year.
- Supported event creation and developed marketing collateral, ensuring consistent brand messaging.
- Collaborated with sales and operations to align marketing efforts with company goals, exceeding targets by 20%.
- Executed strategic marketing plans to boost brand and event awareness across print and digital channels.
- Coordinated marketing emails, social media, and print advertising to maximize reach and engagement.
- Planned event logistics, including floor plans, schedules, vendor tables, signage, and AV equipment.
- Conducted A/B testing for email and digital campaigns, increasing open rates by 25-30%.
- Provided client support, responding promptly to inquiries and improving satisfaction and retention.
- Resolved issues proactively, boosting customer satisfaction through effective problem-solving.
Salon Coordinator & Hair Color Artist
Joseph Christopher Salon & Spa
03.2016 - 03.2020
- Specialized in hair color, makeup, and styling, providing expert services in color correction, balayage, highlighting, and special occasion makeup.
- Built strong client relationships, offering personalized recommendations to enhance satisfaction and loyalty.
- Exceeded sales targets through customized product suggestions that aligned with client needs.
- Thrived in a fast-paced, collaborative environment, delivering high-quality results while managing multiple tasks under pressure.
- Efficiently scheduled appointments via phone, email, and in person, ensuring a seamless client experience and recommending additional services.
- Maintained a clean and welcoming environment, ensuring client comfort and satisfaction throughout their visit.
Education
Bachelor of Science - Advertising, Marketing & Communications
Fashion Institute of Technology
Manhattan, New YorkAssociate of Science - Business Marketing
Nassau Community College
Garden City, New YorkSkills
- Analytics and SEO
- Budgeting
- Canva Design Skills
- Copywriting
- Vendor Management
- Advanced Computer Knowledge
- Print and Digital Content Strategy
- Efficient Data Management
- Email Campaign Management
- Event Coordination
- Microsoft Office Proficiency
- Project Execution
- Sales Proficiency
- Social media management
- Strategic Planning
- Telephone etiquette
Certification
- New York State Cosmetology License, 11/01/17
- Google Analytics Certification, 11/01/22
Affiliations
- Skills USA Member
- National Technical Honors Society Member
Timeline
Marketing Specialist
Salenger, Sack, Kimmel & Bavaro, LLP
02.2024 - Current
Senior Marketing & Events Specialist
Herald Community Media
06.2019 - 02.2024
Salon Coordinator & Hair Color Artist
Joseph Christopher Salon & Spa
03.2016 - 03.2020
Bachelor of Science - Advertising, Marketing & Communications
Fashion Institute of Technology
Associate of Science - Business Marketing
Nassau Community College
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