Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Rachel Linke

Tallmadge,OH

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Has a wealth of knowledge in sales, marketing, administration, customer service and communications.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Director of Communications

APC Media LLC
09.2021 - 12.2023
  • Assisted with media interviews, prepping guests and offering assistance with broadcast equipment setup.
  • Coordinated all tradeshow activity for event participation including pre-show planning: interview scheduling, logistics, etc.
  • Evaluated program effectiveness to determine return on investment.
  • Supported strategic plans through development and implementation of internal and external communication strategies.
  • Produced internal communications for Digital/Broadcast projects.
  • Built and maintained relationships with key clients, spokespeople, advocates and opinion leaders.
  • Lead administration efforts to support the sales and operations teams. Direct report for the administrative assistant.
  • Devised content strategy to effectively engage target audiences.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Optimized email campaigns to increase open and click-through rates.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Managed the US company payroll and assisted with collections as needed.
  • Support for the editorial team in capturing content from industry subject matter experts.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Member Services Manager

Electric Power Reliability Alliance - GP Holdings
01.2020 - 01.2021
  • Responded to customer calls and emails to answer questions about products and services.
  • Recommended specific products and services in alignment with individual needs, requirements and specifications.
  • Interacted well with customers to build connections and nurture relationships.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Managed member community website to engage members in appropriate content based on their needs.
  • Led working groups to develop industry best practice objectives to help community members.

Reliability Coordinator

SDMyers - GP Holdings LLC
05.2015 - 12.2019
  • Entered data, generated reports, and produced tracking documents.
  • Prepared agendas and took notes at meetings to archive proceedings.
  • Evaluated operational practices and identified improvement opportunities to develop revisions for systems and procedures.
  • Managed company schedule to coordinate calendar and arrange travel.
  • Organized meetings for executives and coordinated availability of conference rooms for participants.
  • Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
  • Gathered and organized materials to support operations.
  • Worked with clients to schedule meetings and gather follow up materials for the client.
  • Prepared presentations and research content for each project that would be a key decision making factor.

Marketing Coordinator

SDMyers Inc. - Good Place Holdings LLC
01.2011 - 05.2015
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Worked with the graphic designer on the materials needed for marketing collateral. `
  • Tracked and reported on marketing campaign responses.
  • Developed and tracked performance indicators to measure results of marketing campaigns.
  • Used online and offline marketing to generate leads, increase visibility and drive sales growth.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Administrated the email marketing software for both customer and outbound lead generated marketing campaigns.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Optimized email campaigns to increase open and click-through rates.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Education

Diploma of Dental Assisting - Dental Assisting

Herzing University
Akron, OH
06.2006

High School Diploma -

Cuyahoga Falls High School
Cuyahoga Falls, OH
05.2003

Skills

  • Calendar Management
  • Product Positioning
  • Creating Collateral
  • Website Maintenance
  • Business Growth
  • Salesforce CRM Software
  • Relationship Building
  • Corporate Communications
  • Campaign Management
  • Customer Retention Strategies
  • Promotional Events
  • Staff Management
  • Lead Generation Campaigns
  • MS Office Suite

Certification

Transformers 101 Certification

Transformer Management 1

Transformer Management 2

Timeline

Director of Communications

APC Media LLC
09.2021 - 12.2023

Member Services Manager

Electric Power Reliability Alliance - GP Holdings
01.2020 - 01.2021

Reliability Coordinator

SDMyers - GP Holdings LLC
05.2015 - 12.2019

Marketing Coordinator

SDMyers Inc. - Good Place Holdings LLC
01.2011 - 05.2015

Diploma of Dental Assisting - Dental Assisting

Herzing University

High School Diploma -

Cuyahoga Falls High School

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