Rachel Luttrell

• Successfully has hired staff who all have 3-4 year tenure with the business.
• Handles team, customer and operations issues with calm, knowledgeable strategies to keep business on-track.
• Writes press releases to generate new advertisement opportunities.
• Handles blog-writing, and website copy to optimize SEO.
• Recruits and develops staff, via social media and Breezy, to handle day-to-day business operations.
• Creates class schedules, schedules staff, and confirms studio bookings.
• Creates graphics via Canva for website and social media.
• Puts together realistic budgets based upon costs and fees for successfully operating business.
• Cultivates strong relationships with customers via in-class connections and strong social media presence.
• Oversees payroll, business planning and marketing for franchise operations.
• Coordinates business paperwork such as contracts, employee files and tax submissions with good organizational skills.
• Capitalizes on social media platforms to increase market awareness and recruit staff and clients.
• Provides outstanding coaching to employees to boost business success.

• Hiring/Recruiting: Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.
• Successfully ran and managed an E-commerce business; sold laser-cut fabric kits to both retail and wholesale markets.
• Wrote product descriptions for website, to optimize SEO.
• Managed day-to-day business operations.
• Hired and trained staff to create .CSV files and operate industrial laser cutting and engraving machines.
• Optimized team hiring, training and performance.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Reconciled daily sales, returns and financial reports in QuickBooks.
• Directed successful operational turnaround.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.

• Hiring: Met with managers to discuss vacancies, applicant qualifications and characteristics of top candidates.
• Screened calls and emails and initiated actions to respond or direct messages for managers.
• Prepared documents, reports and presentations for executives, managers, and board members.
• Screened potential job applicants, and conducted phone and in-person interviews with them.
• Organized and coordinated conferences and monthly meetings.
• Transcribed minutes of meetings and executed meetings and events for company to support sales, business development and senior management teams.
• Created expense reports, budgets and filing systems for management team and neighborhoods' Board of Directors.
• Processed travel expenses and reimbursements for executive team and management.
• Managed residential property issues.
• Prepared and ran neighborhood HOA meetings.
• Screened and walked residents through the architectural approval processes.
• Answered high volume of phone calls and email inquiries.
• Managed and reviewed filing and office systems.
• Wrote reports, summaries and newsletters.

Editor-in-Chief of School Newspaper