Summary
Overview
Work History
Education
Skills
Accomplishments
Marriott Sales Edge Certification
Languages
Timeline
Volunteer

Rachel Lynch

San Diego,CA

Summary

Dedicated professional with over 15+ years of proven proactive sales experience. Focus on building new client relationships that enable achievement of sales objectives. Exceeds personal sales goals.

Highly focused sales and marketing professional with solid background in driving revenue growth and implementing strategic marketing initiatives. Known for fostering collaborative team environments and consistently achieving target goals. Excels in adaptive planning and leveraging market insights to maximize impact.

Overview

10
10
years of professional experience

Work History

Director of Sales

TownePlace Suites by Marriott
11.2020 - 08.2024
  • Assisted with the yearly budgets and marketing plan
  • Updated Marriott system – pictures/website/hotel information for reservation agents
  • Proficient in MGS/MRDW/OneYield/Marsha/Fosse/Ebonus and other applications in MGS
  • Created marketing and collateral for the hotel
  • Submitted business cases during the RFP season
  • Captured new local negotiated accounts by proactive sales
  • Managed groups and conventions to maximize revenue
  • Exceeded budget goals YOY
  • Excellent STAR increases YOY
  • Trained coordinator on the following: reservations, group blocks and reports
  • Assisted the Holiday Inn Express with sales production and marketing
  • Managed and motivated sales team to increase revenue 30% in one week during slow periods

Director of Sales

Courtyard by Marriott
02.2018 - 11.2020
  • Opened a new Courtyard by Marriott Hotel in a new market (East County)
  • Worked closely with my team to finalize yearly budgets and marketing plans
  • Hired and assisted with HR procedure and trained new Team Members
  • Updated Marriott system – pictures/website/hotel information for reservation agents
  • Proficient in MGS/MRDW/OneYield/Marsha/Fosse/Ebonus and other applications in MGS
  • Created marketing and collateral for the hotel
  • Submitted business cases during the RFP season
  • Captured 45+ local negotiated corporate accounts before the hotel opening
  • Conducted all the Critical Path Training (Starwood/Marriott)
  • Exceeded 2018 and 2019 budget goals
  • Excellent STAR increases YTD
  • Managed/trained, set goals for on-site catering manager
  • Hotel of the Year 2018 and 2019
  • June 24, 2020 opened Hampton Inn Suites by Hilton El Cajon
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.

Sales Manager

Courtyard by Marriott
02.2015 - 07.2017
  • Exceeded annual sales goals by 23% and increased YOY
  • Increased 243% of booking goal and increased corporate group production by 328.6%
  • Created a group strategy that improved the hotels group segment. STR performance year over year by 30% and is currently 139% of the market share within our comp set
  • Assisted the Director of sales and Marketing peer training and development for the sales team
  • Assists the Director of Sales and Marketing with the annual and quarterly Strategic Sales Plan
  • Participated in the weekly Strategy Meetings with the Director of Sales and Asset Managers
  • Proactive in finding new business for the hotel – utilized Hotelligence to maximize revenue
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Attended industry events and conventions to expain sales opportunities.

Education

Hospitality Management - Hospitality

Platt College
San Diego, CA
01.1988

Skills

  • Strong work ethic
  • Goal oriented
  • Cross-selling techniques
  • Customer service
  • Time management
  • Problem-solving
  • Active listening
  • Adaptability and flexibility
  • Verbal and written communication
  • Decision-making
  • Call center experience
  • Client relationship management

Accomplishments

  • Supervised team of 10 staff members.

Marriott Sales Edge Certification

Marriott Sales & Marketing Sales Edge Certification is a week training with other Sales professionals. The certification is a detail certification in how to sell your product and overcome objectives.

Languages

Spanish
Professional Working

Timeline

Director of Sales

TownePlace Suites by Marriott
11.2020 - 08.2024

Director of Sales

Courtyard by Marriott
02.2018 - 11.2020

Sales Manager

Courtyard by Marriott
02.2015 - 07.2017

Hospitality Management - Hospitality

Platt College

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