Rachel Maas
Madison
Summary
Employee benefits and health insurance professional with 8+ years of experience across carrier and brokerage environments supporting employer group clients, brokers, and sales teams. Skilled in business development, client relationship management, RFP strategy, underwriting support, and consultative account management. Proven ability to build strong broker and client relationships, develop competitive benefit solutions, and partner across teams to support growth, retention, and new business opportunities. Licensed in Life, Accident & Health insurance with experience serving employer groups ranging from 101 to 5,000 lives.
Overview
9
9
years of professional experience
Work History
Senior Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
Chicago, IL
02.2026 - Current
- Managed full RFP lifecycle from submission through proposal delivery for employer group opportunities (101–5,000 lives)
- Build and sustain positive relationships with brokers through direct communication
- Partner with Account Executives, underwriting, and brokers across medical and specialty lines to develop competitive, client-aligned proposals
- Ensure accuracy across census, pricing, and benefit structures to support client presentations and sale
- Built and leveraged AI-driven agents to streamline RFP workflows, improving efficiency and reducing manual effort in proposal development
Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
Chicago, IL
10.2024 - 02.2026
- Managed full RFP lifecycle from submission through proposal delivery for employer group opportunities (101–5,000 lives)
- Build and sustain positive relationships with brokers through direct communication
- Partner with Account Executives, underwriting, and brokers across medical and specialty lines to develop competitive, client-aligned proposals
- Ensure accuracy across census, pricing, and benefit structures to support client presentations and sale
- Built and leveraged AI-driven agents to streamline RFP workflows, improving efficiency and reducing manual effort in proposal development
Client Manager II
M3 Insurance
Madison, WI
11.2023 - 10.2024
- Managed a portfolio of ~40 employer group clients, serving as a primary point of contact and ensuring timely, high-quality service delivery
- Partnered with Client Executives and sales teams to support new business opportunities, renewals, and account growth initiatives
- Delivered and supported open enrollment meetings for employer groups, communicating benefit offerings and addressing employee questions
- Supported implementation meetings for new clients, coordinating with carriers and internal teams to ensure a smooth onboarding experience
- Built and maintained strong relationships with clients and carrier partners, supporting retention and overall client satisfaction
Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
Chicago, IL
06.2022 - 11.2023
- Same responsibilities as role above prior to returning to UnitedHealthcare.
Underwriting Clerk III
WPS Health Insurance
Madison, WI
02.2019 - 06.2022
- Appointed brokers with WI Office of Commissioner of Insurance (OCI)
- Produced and distributed annual health insurance policy renewals to brokers
- Gathered medical charts utilizing the Epic system for risk evaluation
Underwriting Intern
WPS Health Insurance
Madison, WI
09.2021 - 12.2021
- Produced quotes by analyzing claims data to calculate health insurance premiums
- Created quote presentations for employer meetings
Sales Assistant
WPS Health Insurance
Madison, WI
10.2017 - 01.2019
- Prepared health insurance quotes for new business opportunities
- Tracked quoting opportunities in CRM to monitor sales win ratio
Education
Bachelor of Science - Consumer Behavior and Marketplace Studies
University of Wisconsin–Madison
Associate of Science - Liberal Arts
Madison College
Skills
- Intermediary (Agent) Individual License: Life, Accident & Health
- Group Benefits Disability Specialist (GBDS) Designation
- Microsoft Office Suite
- Copilot
- Zoom
- Salesforce
- LinkedIn Excel Essential Training
Timeline
Senior Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
02.2026 - Current
Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
10.2024 - 02.2026
Client Manager II
M3 Insurance
11.2023 - 10.2024
Business Development Analyst – Key Accounts
UnitedHealthcare of Illinois
06.2022 - 11.2023
Underwriting Intern
WPS Health Insurance
09.2021 - 12.2021
Underwriting Clerk III
WPS Health Insurance
02.2019 - 06.2022
Sales Assistant
WPS Health Insurance
10.2017 - 01.2019
Associate of Science - Liberal Arts
Madison College
Bachelor of Science - Consumer Behavior and Marketplace Studies
University of Wisconsin–Madison