Rachel Markwiese
Jersey City,NJ
Overview
11
11
years of professional experience
Work History
Director, Paid Social
Mediasmith
12.2022 - Current
- Responsible for managing the strategy and execution of paid social plans most prominently on the PetSmart account but supervise all Mediasmith paid social clients
- Oversee paid social department for Mediasmith managing a team of associates, specialists, senior specialists, and supervisors who support execution of campaign building, pacing, optimizing, tracking, reporting, QAing, etc
- Work closely with leadership and internal teams to identify client goals/objectives and lead the development of campaign strategies
- Maintain profitable ROAS YoY for PetSmart across social platforms and objectives
- Oversee up to $30M+ in ad spend per year
- Build strong relationships with client counterparts by managing day-to-day contact including strategic oversight and overall problem solving/troubleshooting
- Manage vendor relationships with key social partners
- Stay current with social updates and opportunities, consumer trends, emerging technologies, and social partners to provide POVs for both staff and clients
Associate Director, Paid Social
Mediasmith
04.2021 - 12.2022
Senior Manager, Paid Social Media
Real Chemistry (formerly W2O Group)
09.2019 - 04.2021
- Create and execute a wide range of paid social strategies across a variety of healthcare accounts including Walgreens
- Counsel clients on best practices on incorporating paid social into an overall social strategy
- Write compelling social media content as well as work with creative teams, including designers and copy writers, to develop exceptional content customized for social platforms and ad units
- Act as day-to-day social lead in addition to being a part of an integrated team of account, earned and digital media colleagues
- Lead Associates and Managers on all accounts as it pertains to paid strategy, content development, best practices and client communication
- Direct the execution of social media tactics including content development and distribution, paid promotions and results reporting
- Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and junior team members
Senior Account Executive, Social Media & Analytics
BCV
09.2018 - 09.2019
- Develop, execute and optimize campaigns across Facebook and Instagram for the Hospitality Industry
- Primary resource to all account teams as it pertains to strategy and ad building
- Create and present monthly strategy trainings to account teams
- Manage and mentor both junior account team member and summer interns
- Craft strong analytical reports that analyze campaigns and translate anecdotal or qualitative data into recommendations
- Create and monitor effective benchmarks using best practices for measuring campaign impact
Account Executive, Social Media & Analytics
BCV
09.2017 - 09.2018
Senior Social Media Specialist
L2TMedia
07.2017 - 09.2017
- Develop high intensive strategies for paid social campaigns
- Execute both paid and organic social strategies for a wide range of campaigns for the automotive industry
- Collaborate with other team managers and senior leaders to develop cross-selling and up-selling strategies
- Present in weekly sales and account manager meeting to discuss updates in social department including strategy, changes in processes, and platform updates
- Supervise team in the absence of manager to work as point of contact for any client requests
- Utilize reporting tools to deliver monthly analytic reports to clients
Social Media Specialist
L2TMedia
11.2015 - 06.2017
Assistant Broadcast Negotiator
GroupM
10.2014 - 11.2015
Education
Bachelor of Arts - Advertising & Marketing
Marquette University
Milwaukee, WI2014
Skills
- 10 years of experience in paid social media and strategy
- Outstanding interpersonal skills
- Analytical Thinker
- Energetic and Organized
- Strong verbal and written communication skills with excellent attention to detail
- Collaborative team member across colleagues, clients, and stakeholders
- Proficient in Ads Manager platforms across Meta, Snapchat, TikTok, Pinterest, LinkedIn, Twitter, Reddit, Etc
- Microsoft Office, Excel, PowerPoint, Slack, and Teams proficiency
- Experience in Airtable, Tableau, Smartly, and Ipsos
Timeline
Director, Paid Social
Mediasmith
12.2022 - Current
Associate Director, Paid Social
Mediasmith
04.2021 - 12.2022
Senior Manager, Paid Social Media
Real Chemistry (formerly W2O Group)
09.2019 - 04.2021
Senior Account Executive, Social Media & Analytics
BCV
09.2018 - 09.2019
Account Executive, Social Media & Analytics
BCV
09.2017 - 09.2018
Senior Social Media Specialist
L2TMedia
07.2017 - 09.2017
Social Media Specialist
L2TMedia
11.2015 - 06.2017
Assistant Broadcast Negotiator
GroupM
10.2014 - 11.2015
Bachelor of Arts - Advertising & Marketing
Marquette University
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