Rachel Markwiese
Jersey City,NJ
Overview
11
11
years of professional experience
Work History
Director, Paid Social
Mediasmith
New York, NY
12.2022 - Current
- Responsible for managing the strategy and execution of paid social plans most prominently on the PetSmart account but supervise all Mediasmith paid social clients
- Oversee paid social department for Mediasmith managing a team of associates, specialists, senior specialists, and supervisors who support execution of campaign building, pacing, optimizing, tracking, reporting, QAing, etc
- Work closely with leadership and internal teams to identify client goals/objectives and lead the development of campaign strategies
- Maintain profitable ROAS YoY for PetSmart across social platforms and objectives
- Oversee up to $30M+ in ad spend per year
- Build strong relationships with client counterparts by managing day-to-day contact including strategic oversight and overall problem solving/troubleshooting
- Manage vendor relationships with key social partners
- Stay current with social updates and opportunities, consumer trends, emerging technologies, and social partners to provide POVs for both staff and clients
Associate Director, Paid Social
Mediasmith
New York, NY
04.2021 - 12.2022
Senior Manager, Paid Social Media
Real Chemistry (formerly W2O Group)
New York, NY
09.2019 - 04.2021
- Create and execute a wide range of paid social strategies across a variety of healthcare accounts including Walgreens
- Counsel clients on best practices on incorporating paid social into an overall social strategy
- Write compelling social media content as well as work with creative teams, including designers and copy writers, to develop exceptional content customized for social platforms and ad units
- Act as day-to-day social lead in addition to being a part of an integrated team of account, earned and digital media colleagues
- Lead Associates and Managers on all accounts as it pertains to paid strategy, content development, best practices and client communication
- Direct the execution of social media tactics including content development and distribution, paid promotions and results reporting
- Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and junior team members
Senior Account Executive, Social Media & Analytics
BCV
Chicago, IL
09.2018 - 09.2019
- Develop, execute and optimize campaigns across Facebook and Instagram for the Hospitality Industry
- Primary resource to all account teams as it pertains to strategy and ad building
- Create and present monthly strategy trainings to account teams
- Manage and mentor both junior account team member and summer interns
- Craft strong analytical reports that analyze campaigns and translate anecdotal or qualitative data into recommendations
- Create and monitor effective benchmarks using best practices for measuring campaign impact
Account Executive, Social Media & Analytics
BCV
Chicago, IL
09.2017 - 09.2018
Senior Social Media Specialist
L2TMedia
Chicago, IL
07.2017 - 09.2017
- Develop high intensive strategies for paid social campaigns
- Execute both paid and organic social strategies for a wide range of campaigns for the automotive industry
- Collaborate with other team managers and senior leaders to develop cross-selling and up-selling strategies
- Present in weekly sales and account manager meeting to discuss updates in social department including strategy, changes in processes, and platform updates
- Supervise team in the absence of manager to work as point of contact for any client requests
- Utilize reporting tools to deliver monthly analytic reports to clients
Social Media Specialist
L2TMedia
Chicago, IL
11.2015 - 06.2017
Assistant Broadcast Negotiator
GroupM
Chicago, IL
10.2014 - 11.2015
Education
Bachelor of Arts - Advertising & Marketing
Marquette University
Milwaukee, WI2014
Skills
- 10 years of experience in paid social media and strategy
- Outstanding interpersonal skills
- Analytical Thinker
- Energetic and Organized
- Strong verbal and written communication skills with excellent attention to detail
- Collaborative team member across colleagues, clients, and stakeholders
- Proficient in Ads Manager platforms across Meta, Snapchat, TikTok, Pinterest, LinkedIn, Twitter, Reddit, Etc
- Microsoft Office, Excel, PowerPoint, Slack, and Teams proficiency
- Experience in Airtable, Tableau, Smartly, and Ipsos
Timeline
Director, Paid Social
Mediasmith
12.2022 - Current
Associate Director, Paid Social
Mediasmith
04.2021 - 12.2022
Senior Manager, Paid Social Media
Real Chemistry (formerly W2O Group)
09.2019 - 04.2021
Senior Account Executive, Social Media & Analytics
BCV
09.2018 - 09.2019
Account Executive, Social Media & Analytics
BCV
09.2017 - 09.2018
Senior Social Media Specialist
L2TMedia
07.2017 - 09.2017
Social Media Specialist
L2TMedia
11.2015 - 06.2017
Assistant Broadcast Negotiator
GroupM
10.2014 - 11.2015
Bachelor of Arts - Advertising & Marketing
Marquette University