Rachel Michel
Hilliard
Summary
Competitive sales manager with distinguished experience in the alcohol beverage industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue for SGWS & our supplier partners.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales Manager
Southern Glazers Wine & Spirits
01.2023 - Current
- Effectively led a team of 35 Sales Consultants & Area Managers to +0.6% growth in 2024 vs state trend -2.1%
- Develop & implement strategic sales plans to achieve company goals and initiatives
- Conduct sales meetings, product presentations, train, develop, and motivate to foster the success of the overall sales team
- Identify & collaborate with key accounts in Greater Columbus, OH area to improve the distribution of SGWS products
- Align with supplier representatives to understand their brands, sales goals, and support in securing additional market share through the team’s effective selling approach.
- Meet with key clients, assisting sales consultants in maintaining relationships and negotiating/closing deals
Area Sales Manager
Southern Glazers Wine & Spirits
04.2021 - 01.2023
- Effectively grew the team’s route by +8% vs 2020, resulting in a gain of $900K in sales (from $10.9M to $11.8M) and +7% vs 2021, resulting in a gain of $850k CYTD
- Managed a regional sales team to drive product distribution & brand visibility
- Built strong relationships and delivered top customer satisfaction through positive attitude and attentive response to the needs of account holders
- Hiring Manager & Merchandiser Trainer
On-Premise Sales Representative
Southern Glazers Wine & Spirits
09.2016 - 04.2021
- Identified customers’ needs and provided information on appropriate products in effort to promote cross-selling
- Represented wide range of products, including wine, low-proof spirits, and non-alcoholics
- Leveraged Proof among other SGWS resources to build presentations and product proposals leading to increase in PODs/APs/Revenue
- Conducted specialty tastings, events, and waitstaff trainings for accounts to provide exceptional service & to glean a light on our portfolio while educating our consumer and restaurant/club representatives
- Utilized Insights Data to consistently achieve results, even under extraordinary circumstances
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
Beverage Manager
CLB Restaurants
11.2015 - 09.2016
- Managed bar and wait staff and directed hiring program.
- Built wine list aligned with trends and raised profitability per glass
- Improved average wine and alcohol spend per guest through curation and hands-on hospitality
- Developed ongoing training initiative to improve beverage & service knowledge of FOH team
Education
Bachelor of Science - International Business
The Ohio State University
Columbus, OH06.2016
Skills
- Strong work ethic
- Ability to adjust to new challenges
- Building strong professional connections
- Strategic organization
- Key Account Development
Certification
- Wine & Spirits Education Trust, Level 2
- Nominated 2x for Ohio Award of Excellence
- Proof Platoon
- EmpowHER Graduate
Timeline
Sales Manager
Southern Glazers Wine & Spirits
01.2023 - Current
Area Sales Manager
Southern Glazers Wine & Spirits
04.2021 - 01.2023
On-Premise Sales Representative
Southern Glazers Wine & Spirits
09.2016 - 04.2021
Beverage Manager
CLB Restaurants
11.2015 - 09.2016
Bachelor of Science - International Business
The Ohio State University
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