Rachel Miller
Miami Beach,FL
Summary
Dynamic leader with a proven track record at Warner Brothers Studios, adept in budget planning and promotional planning. Spearheaded the "What Happens Here, Stays Here, Las Vegas" campaign, driving brand consistency across major franchises. Excelled in e-commerce integration and employee scheduling, demonstrating exceptional organizational and strategic skills. Achievements include propelling a retail store to profitability within three months.
Overview
29
29
years of professional experience
Work History
Retail Store Owner
Redrover Alley
02.2013 - 10.2018
- Created Business plan and secured business loan to open home goods and gifts retail store.
- Traveled to market in Dallas and Atlanta to buy merchandise for new store.
- Developed effective marketing plan including print, television, magazine, and online content.
- Was featured on the cover of Las Vegas Monthly.
- Store sales exceeded business plan projections putting company "in black" within 3 months of opening.
Director of Consumer Products
Warner Brothers Studios
03.2012 - 03.2013
- Oversaw Batman, Superman, Wonder Woman brands ensuring brand consistency and quality.
- Met and promoted these brands to consumer product companies selling product opportunities.
- Coordinated and ran trade show booths for DC Comics brands.
- Worked with show talent to help sell the Warner Bros. brands.
- Was a part of the new brand development of Harry Potter.
Production Company Lead
Leonard Nimoy Enterprises
01.2012 - 02.2013
- Worked with Leonard Nimoy and John deLancie in creating a new production company.
- Wrote and presented new business proposals promoting sponsorships.
- Worked with other Star Trek actors to promote and work with the production company.
Promotion Director
R&R Partners
05.2011 - 02.2013
- Was part of the original team who created the famous Las Vegas campaign; "What Happens Here, Stays Here, Las Vegas".
- Implemented social media campaigns to grow online presence and increase engagement with target audiences.
- Collaborated with sales staff to plan campaigns.
- Designed contests and sweepstakes for Las Vegas Board of Tourism..
Marketing Account Executive
USA Network, Sci-Fi Channel
06.2007 - 01.2012
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Streamlined internal processes for improved efficiency in project execution and delivery.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created and managed social media campaigns to increase brand engagement.
Advertising Headhunter
Baumgarten
02.2002 - 05.2007
- Met with Advertising Human Resource Executives to determine their needs for all agency creative department leads and employees.
- Studied job descriptions and qualifications to determine applicant requirements.
- Managed end-to-end recruitment processes, from initial job posting through offer negotiation and acceptance, ensuring a smooth experience for all parties involved.
- Utilized advanced sourcing techniques to uncover hidden talent pools, expanding the available pool of qualified candidates.
- Collaborated with hiring managers to understand company culture and identify ideal candidate profiles for various roles.
Flight Attendant
Continental Airlines
10.2001 - 10.2002
- Attended workshops and trainings in customer service, conflict resolution tactics, and safety procedures to keep abreast of all new requirements and procedures.
- Handled medical emergencies calmly and competently following established protocols while liaising with the cockpit crew as needed.
- Demonstrated flexibility and adaptability amidst schedule changes, delays, or challenging situations while maintaining a positive attitude.
- Performed pre-flight safety checks to verify oxygen masks, life jackets and other emergency equipment in good working order.
Account Executive
Grey Advertising
09.1989 - 03.1995
- Strategic Marketing for Celebrity Cruise Lines, Museum of Natural History, Metro Cable, OTB accounts
- Worked with clients to assess their needs and to identify awareness and sales brand opportunities.
- Monitored industry trends and competition, adjusting strategies accordingly.
- Worked as the agency lead for all client needs.
- Acted as the agency liaison between all it's departments ensuring a consistent brand message for each client.
- Trained junior team members for account executive responsibilities, fostering a collaborative work environment
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
Stage Manager
ABC Sports
09.1990 - 01.1993
- Traveled with announcer Brent Musberger to College Football Games as the stage manager.
- Ensured the network was promoted through out the broadcasts.
- Acted as the liaison between talent and team coaches.
- Managed talent logistics .
Education
Bachelor of Arts - Theatre And Film
University of Kansas
Lawrence, KS05-1988
Skills
- Store operations
- Employee scheduling
- Budget planning
- Promotional planning
- E-commerce integration
- Local marketing
- Point of sale systems
Timeline
Retail Store Owner
Redrover Alley
02.2013 - 10.2018
Director of Consumer Products
Warner Brothers Studios
03.2012 - 03.2013
Production Company Lead
Leonard Nimoy Enterprises
01.2012 - 02.2013
Promotion Director
R&R Partners
05.2011 - 02.2013
Marketing Account Executive
USA Network, Sci-Fi Channel
06.2007 - 01.2012
Advertising Headhunter
Baumgarten
02.2002 - 05.2007
Flight Attendant
Continental Airlines
10.2001 - 10.2002
Stage Manager
ABC Sports
09.1990 - 01.1993
Account Executive
Grey Advertising
09.1989 - 03.1995
Bachelor of Arts - Theatre And Film
University of Kansas
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