RACHEL MUFFLEY

Talented, results-driven marketing strategist with over 20 years of experience in marketing and communications. Takes an innovative approach to planning, executing and evaluating 360-degree campaigns to successfully acquire clients and improve brand awareness.

 Geisinger Health Plan - Senior Marketing Strategist

Danville, PA · 6/2022 - Present

• Through the management of a $5 million budget for organization's most high-profile business priority, monitors and evaluates plan performance to ensure annual targets are achieved
• Leads the planning, research and analysis to develop a comprehensive marketing/communications/digital engagement strategy and tactical plans
• Leads a matrixed, cross-functional team of marketing, communications and digital engagement experts to implement plans
• Tracks and reports process and outcome metrics and recommendations to leadership and internal clients

Highmark Blue Cross Blue Shield - Senior Marketing Strategist

Pittsburgh, PA · 1/2017 to 5/2022

• Drove a successful 360-degree B2B campaign that helped sales meet their goal of acquiring 30,000 new members while retaining 99% of existing client
• Crafted pharmacy value proposition and sales tools, which helped retain 139,000 members and acquire 49,000 members
• Managed creative approvals and provided insights and recommendations to senior leadership for new, extensive, 360-degree brand campaign launch

Highmark Blue Cross Blue Shield | Marketing Strategy Analyst

Pittsburgh, PA · 3/2012 to 11/2017

• Developed first value proposition for National Sales
• Designed member welcome experience
• Consulted with national clients to develop custom communication plans for their unique communication needs
• Collaborated with sales to create drip campaign
• Generated templated Marketing materials to improve speed to market and efficiency

Highmark Blue Cross Blue Shield | Sales Promotion Consultant

Pittsburgh, PA · 12/2000 - 3/2012

• Collaborated with internal clients to recommend unparalleled communication strategies and plans
• Wrote and edited collateral for sales, members and providers
• Led a team of designers to create, print and distribute sales and member communications materials, including open enrollment brochures, member handbooks, employer group sales brochures, letters, bimonthly group newsletters and direct mail packets
• Developed website content, audio and video presentations, posters and other media

• 14th Annual Communicator Award of Excellence – 2008 Print Winner
• Master’s Degree – Graduated with high honors
• Bachelor’s Degree – Graduated with high honors and inducted into the Golden Key Society
• High School – Graduated with honors

• Strategic and marketing planning skills
• Competitive market analysis
• Excellent business writing skills
• Excellent presentation skills
• Leadership and relationship building