Rachel Mullins
Jacksonville
Summary
I have been working in special events for over 20 years, for the last 15 beverage has become my wheelhouse. I love building a brand and believe not only in the unmatched power of experiential marketing but also strategic brand positioning. Ultra creative marketing is my secret weapon for success in making a brand pop with consumers in a furiously saturated market. I specialize in thinking outside the box when it comes to finding new venues and establishments to reach consumers in their communities.
Overview
17
17
years of professional experience
Work History
On Premise / Off Premise Promotions Lead
Pernod Ricard,Titos, Bacardi, Constellation Brands
Jacksonville
03.2022 - Current
- Provided excellent service and attention to customers when representing brands
- Managed inventory and supplies to ensure materials were available when needed.
- Recognized by management for providing exceptional customer service.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Provided support and guidance to colleagues to maintain a collaborative work environment.
Florida Tour Lead
LVMH - Hennessy
Jacksonville
07.2024 - 08.2024
- Assisted with customer requests and answered questions to improve satisfaction.
- Booked talent
- Photographed consumer interactions and production crew at every stop
- Ensured LVMH standards
- Drafted consumer impact reports
On / Off Premise Product Specialist
Ole Smokey, Patron, Ararat, Hornitos, Jim Beam
Los Angeles
04.2009 - 07.2020
- Tracked inventory levels of company's products at various distribution centers.
- Managed inventory levels to ensure timely delivery of products to customers.
- Gathered data from surveys on customer satisfaction with current products.
- Organized promotional events such as trade shows and seminars to showcase products.
- Provided customer service support to answer inquiries about product features, pricing, and availability.
Tour Consultant
Fireball Cinnamon Whisky
Los Angeles
01.2013 - 01.2014
- Drafted detailed reports regarding sales performance and overall progress of each show.
- Positioned product with celebrity preformers
- Ensured compliance with all applicable regulations relating to legal drinking age in comedy clubs.
- Kept large volume inventory of branded merchandise for giveaways.
- Negotiated signage and product advertisement inside venues like The Comedy Store, Improv, Laugh Factory.
Nightclub Promotional Coordinator
Hennessy Black
Las Vegas
06.2010 - 09.2010
- Coordinated with external vendors on branding, design, and printing needs.
- Analyzed competitor's promotional tactics and provided recommendations accordingly.
- Organized events to promote products or services.
- Ensured compliance with relevant laws and regulations while planning promotional events or campaigns.
- Managed budgeting processes related to promotional activities.
- Collaborated with other departments to coordinate product launches and promotions.
- Conducted market research on competitors' promotional activities and pricing strategies.
- Worked independently with minimal supervision, taking ownership for assignments.
- Built strong base of loyal customers through friendly interactions and professional engagement.
- Promoted event through various social media and email channels to inform people and encourage attendance.
- Established and enforced sales goals to boost team success.
On Premise / Off Premise Product Specialist
Wine Stop, Corona, Red Bull, Status Vodka, Coors
Detroit
11.2007 - 05.2008
- Transported branded elements between venues, warehouses and storage units.
- Visited trade shows, stores and other venues to demonstrate products or answer questions from potential buyers.
- Provided samples, coupons or brochures to persuade prospective customers to purchase products.
- Assembled and disassembled displays to prepare presentations.
- Monitored and reported on product inventory levels, ensuring adequate supply for demand.
- Maintained records of images of customer interactions, transactions, problems, and remedial actions or installation activities.
Education
Certificate - Merchandising
McKinley College
Boulder, CO05-2009
Certified - Serve Safe
Serve Safe
Detroit, MI11-2008
Skills
- Brand positioning
- Social media & PR promotion
- Negotiation - partnerships & contracts
- Promotional strategy
- Customer engagement
- Regulatory compliance
- Budget management
- Problem-solving aptitude
- Tour preparation & execution
- Sales tracking & reporting
- Event management
- Business development
References
References available upon request.
Timeline
Florida Tour Lead
LVMH - Hennessy
07.2024 - 08.2024
On Premise / Off Premise Promotions Lead
Pernod Ricard,Titos, Bacardi, Constellation Brands
03.2022 - Current
Tour Consultant
Fireball Cinnamon Whisky
01.2013 - 01.2014
Nightclub Promotional Coordinator
Hennessy Black
06.2010 - 09.2010
On / Off Premise Product Specialist
Ole Smokey, Patron, Ararat, Hornitos, Jim Beam
04.2009 - 07.2020
On Premise / Off Premise Product Specialist
Wine Stop, Corona, Red Bull, Status Vodka, Coors
11.2007 - 05.2008
Certificate - Merchandising
McKinley College
Certified - Serve Safe
Serve Safe