RACHEL MUÑOZ
Overview
12
12
years of professional experience
Work History
Career Break | Professional Development
Self-employed
09.2024 - Current
- Dedicated time to successfully resolve a personal health matter and eager to leverage over a decade of creative and marketing expertise to drive immediate impact in a new role.
- Managed end-to-end creative projects for freelance clients, balancing user experience with brand aesthetics.
Marketing Specialist
Underdog Media
02.2022 - 03.2024
- Optimized resource allocation through advanced ROI tracking, ensuring marketing budgets were focused on high-impact, high-conversion initiatives.
- Scaled campaign KPIs through the strategic integration of high-level design and personalized digital messaging tailored to target audience behaviors.
- Refined product performance through rigorous A/B testing, bridging the gap between user experience and sales objectives.
Account Executive
Inception Marketing
02.2019 - 01.2022
- Managed multi-channel budgets for Fortune 500 clients, utilizing Google Ads and Meta Analytics to streamline spend and enhance customer acquisition.
- Engineered data-driven brand strategies that amplified digital visibility and converted social media presence into measurable community growth.
- Drove market expansion through the strategic cultivation of influencer partnerships and high-value cross-promotional opportunities.
Product Designer
Bryr Studio Company
06.2014 - 12.2017
- Designed and prototyped artisanal footwear collections, emphasizing user experience and brand aesthetics.
- Collaborated with production teams to convert design concepts into market-ready products.
- Ensured consistency in materials and branding throughout the development process.
Event Co-Chair, Sponsorship/Donor Manager
Kids & Art Foundation (UCSF Non-Profit Partner)
03.2014 - 04.2017
- Secured corporate partnerships, increasing annual funding to support foundation initiatives.
- Spearheaded donor management and expanded community outreach, enhancing growth of educational programs.
Education
Bachelor of Arts - Drawing & Painting
California College of The Arts
San Francisco, CA05-2016
Skills
- Google Ads & Meta Ads
- Google Analytics
- Media Strategy & Planning
- A/B Testing
- SEO & Keyword Research
- Adobe Suite Proficiency
- Copywriting & Content Creation
- Figma & Canva
- Mailchimp Marketing
- CRM & Salesforce
- Social Media Management
- Team Collaboration
- Microsoft Office Suite
Timeline
Career Break | Professional Development
Self-employed
09.2024 - Current
Marketing Specialist
Underdog Media
02.2022 - 03.2024
Account Executive
Inception Marketing
02.2019 - 01.2022
Product Designer
Bryr Studio Company
06.2014 - 12.2017
Event Co-Chair, Sponsorship/Donor Manager
Kids & Art Foundation (UCSF Non-Profit Partner)
03.2014 - 04.2017
Bachelor of Arts - Drawing & Painting
California College of The Arts