Rachel O’Connor
Fort Worth,TX
Summary
Highly motivated and strategic Account Executive with 5+ years of experience in Advanced TV and proven success increasing revenue through strong business relationships and delivering exceptional client service
Overview
5
5
years of professional experience
Work History
Account Executive
DISH Media/Sling TV
Fort Worth, TX
05.2024 - Current
- Grew Midmarket revenue for my book of business +456% YOY from 2Q23 to 2Q24
- Possesses a “hunter” mentality when prospecting new business leads for the Midmarket sales organization as well as cultivating existing relationships across my given territory
- Steadfast in keeping DISH/Sling TV products and capabilities top of mind through tailored yet persuasive presentations, persistence in getting in front of key decision-makers, and remaining informed on Texas market trends so I can better serve my buyers
Account Manager
DISH Media/Sling TV
Fort Worth, TX
06.2023 - 05.2024
- Responsible for increasing both existing and new business for DISH/Sling TV for all assigned Midmarket agencies in the Texas territory
- Learned the DISH Media/Sling TV upfront deck and incorporated it into business conversations to differentiate our offerings from competitors in the marketplace and build new partnerships
- Collaborated with internal Pricing & Inventory teams to close deals and annual endeavors that both meet the advertiser’s desired KPIs and CPM goals, but are also beneficial to DISH/Sling TV to deliver strong results and mutual success for all parties
Media Sales Planner
DISH Media/Sling TV
El Segundo, CA
01.2022 - 06.2023
- Maintained $80M from 1Q22 to 1Q24 across all lines of business
- Grew our Home Entertainment Addressable revenue +79% YOY from 3Q21 to 3Q22
- Generated media proposals that aligned with the client's campaign parameters, conducted pacing and stewardship mid-flight, and promptly followed up with key deliverables post-flight such as post-campaign reporting, conversion reporting, and MSAs
- Team player that collaborated with clients alongside the Account Executives to provide insight and suggestions to upsell products across all sales offerings for each line of business
Media Sales Coordinator
DISH Media/Sling TV
El Segundo, CA
02.2020 - 01.2022
- Booked ~$41M from 2Q20 to 4Q21 across all lines of business
- Provided daily account housekeeping pre-, mid-, and post- campaign such as order entry, pre- and post-logs, flowcharts, makegoods, and invoicing
- Avid communicator across all internal departments such as Marketing, Ad Ops, Targeting and Attribution, Pricing and Inventory, and Finance
- Promptly tracked Split Business dollars, YOY Gross Revenue, and Programmatic weekly spend for the LA office to report to Senior Leadership
Education
B.A. - Communication Studies
California State University, Fullerton
01.2019
Skills
- Building and maintaining professional relationships
- Business growth opportunities
- Account management and strategy
- Upselling
- Client engagement
- Written and verbal communication
Timeline
Account Executive
DISH Media/Sling TV
05.2024 - Current
Account Manager
DISH Media/Sling TV
06.2023 - 05.2024
Media Sales Planner
DISH Media/Sling TV
01.2022 - 06.2023
Media Sales Coordinator
DISH Media/Sling TV
02.2020 - 01.2022
B.A. - Communication Studies
California State University, Fullerton
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