Rachel Oliveros
Los Angeles,CA
Summary
Passionate media sales executive with 5+ years of experience driving multi-million-dollar growth across linear, digital, and social platforms. Skilled at crafting IP-driven solutions for sports, entertainment, and cultural tentpoles, cultivating senior-level agency and brand relationships, and consistently exceeding sales goals. Adept at translating client insights into innovative, sellable opportunities that deliver measurable impact.
Overview
7
7
years of professional experience
Work History
Creative/Social Account Executive
Paramount Global
11.2023 - Current
- Exceeded sales goals by 150% through hybrid selling across creative and social solutions (influencer, branded content, experiential).
- Partner with agency holding companies (Dentsu, Horizon, GroupM, IPG, OMG, WPP, Independents) to develop category-specific strategies for entertainment, music, sports, and kids/family IP.
- Lead consultative pitches for cultural tentpoles (GRAMMYs, VMAs, NFL), aligning client KPIs with premium IP opportunities.
- Translate client insights into multi-platform packages that drive incremental revenue across linear, digital, and social.
Creative Senior Account Manager / Junior Account Executive
Paramount Global
06.2021 - 11.2023
- Closed $1M+ new business with Sol de Janeiro via RuPaul's Drag Race integration (YouTube + social influencers).
- Sold $10M+ creative ad revenue as sole hybrid seller across creative (influencer, experiential, branded content) and social (TikTok, Meta, X, Snapchat).
- Maximized renewals with repeat clients (Takis, Walmart, Nestlé Drumstick) via data-driven strategies.
- Managed cross-functional teams (marketing, production, talent) to deliver seamless executions.
Digital Account Manager
Paramount Global
10.2020 - 06.2021
- Managed digital advertising campaigns across Paramount’s portfolio, ensuring flawless execution and client satisfaction.
- Drove incremental sales growth by optimizing campaign performance and upselling premium placements to major brands and movie studios.
- Strengthened relationships with key clients, leveraging insights to improve ROI and retention.
Client Service Representative
Paramount Global
10.2018 - 10.2020
- Supported linear and digital ad sales for Kraft, McDonald's, and Lowe's, managing ~$20M in business.
- Developed sales proposals and trained nine team members in sales operations and planning.
Education
Bachelor of Business Administration - Marketing
Loyola University Chicago
Skills
- Multi-Platform Sales
- Agency & Client Direct Partnerships
- Branded Content
- Tentpole & IP Integrations
- Revenue Growth
- New Business Development
- Strategic Consultative Selling
- Storytelling
- Client Relationship Management
- Client Retention
Leading with Heart
- Asians in Advertising
- She Runs It
- Paramount's AMP Committee (AAPI Media Professionals)
Character Core
A lifelong Disney fan with deep admiration for its storytelling legacy, I bring proven expertise in building high-impact partnerships that align iconic IP with client objectives. My ability to craft multi-platform strategies and exceed revenue goals uniquely positions me to contribute to Disney Ad Sales’ mission to connect brands with audiences in authentic and memorable ways.
Timeline
Creative/Social Account Executive
Paramount Global
11.2023 - Current
Creative Senior Account Manager / Junior Account Executive
Paramount Global
06.2021 - 11.2023
Digital Account Manager
Paramount Global
10.2020 - 06.2021
Client Service Representative
Paramount Global
10.2018 - 10.2020
Bachelor of Business Administration - Marketing
Loyola University Chicago
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