Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Rachel Orrell

Breese, IL (Greater St. Louis)

Summary

Results-driven sales and marketing leader with 13+ years of experience in driving growth and leading high-performing teams across B2B, B2C, SaaS, and EdTech. Expert in sales enablement, strategic planning, and market expansion, consistently exceeding targets. Skilled at coaching teams, optimizing processes, and leveraging data to drive performance. Passionate about creating scalable solutions and fostering cross-functional collaboration to fuel business growth and customer success. Proven track record of surpassing sales targets by 125% and leading teams to achieve unprecedented growth in competitive markets.

Overview

12
12
years of professional experience

Work History

Senior Account Executive

LINQ
Remote
11.2024 - Current
  • Drove revenue growth across mid-to-large K–12 school districts through strategic territory planning and execution.
  • Led complex sales cycles for large districts, consistently exceeding quotas with a blended inbound/outbound approach.
  • Built and managed a robust pipeline through cold outreach, account cultivation, and continuous prospecting.
  • Delivered tailored solutions through deep discovery, engaging executive-level stakeholders to drive buying decisions.
  • Collaborated cross-functionally with marketing, enablement, and leadership to accelerate deal velocity.
  • Applied advanced sales methodologies (GAP, Challenger, SPIN, Solution Selling) to forecast accurately and close effectively.
  • Adapted territory strategy based on market trends, customer feedback, and performance data.

Director of Sales & Senior Growth Strategy Manager

Kokua Education
Remote
06.2023 - 10.2024
  • Spearheaded innovative sales and outreach strategies, driving a 600% YoY increase in new partnerships.
  • Secured a $4M strategic partnership, significantly elevating market presence and business growth.
  • Partnered closely with executive leadership (CEO/COO) to align sales vision and exceed revenue targets.
  • Leveraged data analysis and performance tracking to ensure alignment with key business objectives.
  • Implemented CRM systems to streamline operations, improve visibility, and enhance team efficiency.
  • Expanded the educational network footprint through targeted outreach and in-person relationship building.
  • Developed marketing campaigns and sales collateral to increase brand visibility and support growth initiatives.
  • Mentored junior managers, fostering stronger team cohesion and performance.
  • Drove strategic shifts in market approach to capitalize on emerging trends in education.

Director of Sales

Varsity Tutors
St. Louis, MO / Remote
09.2017 - 06.2023
  • Surpassed annual sales targets by 125% through strategic planning, performance coaching, and data-informed decision-making.
  • Led a team of 20+ account executives, fostering a high-performance culture centered on accountability, continuous improvement, and results.
  • Spearheaded go-to-market strategy for the K–6 segment as the media planner, driving increased client engagement, retention, and overall market share.
  • Built and executed comprehensive sales enablement programs, including onboarding, ongoing training, and development initiatives aligned to business goals.
  • Designed and delivered targeted learning sessions focused on sales methodologies, product knowledge, and objection handling—enhancing team effectiveness across the board.
  • Partnered cross-functionally with product, marketing, and executive leadership to ensure alignment between sales training, campaigns, and evolving market needs.
  • Standardized enablement materials and implemented scalable education frameworks to support long-term sales growth and talent development.
  • Optimized CRM usage and sales operations, resulting in more accurate forecasting, better data visibility, and improved productivity across the sales org.
  • Launched regional sales initiatives that opened new territories, expanded customer reach, and elevated overall brand presence.
  • Played a key role in streamlining internal processes, reducing inefficiencies, and driving higher ROI from sales efforts.

Partner Sales Representative

Abstrakt Marketing
St Louis, MO
11.2016 - 09.2017
  • Drove outbound business development through high-volume cold calling, email outreach, and social selling to generate new business opportunities.
  • Consistently exceeded sales quotas and earned multiple top-performer recognitions for surpassing targets.
  • Managed a pipeline of 2,000+ contacts, effectively nurturing leads and accelerating prospect engagement.
  • Researched and analyzed market trends to tailor outreach strategies and break into new verticals.
  • Expanded client base by identifying high-value prospects and creating personalized value propositions.
  • Contributed to team performance by mentoring new reps and sharing best practices to improve outreach effectiveness.
  • Played a key role in fostering a collaborative sales culture focused on growth, learning, and exceeding team goals.

General Manager

Journeys Shoes
Monroe, LA
08.2015 - 02.2016
  • Drove exceptional sales growth while managing inventory, merchandising, and loss prevention to optimize store profitability.
  • Fostered a customer-first culture, boosting satisfaction, retention, and foot traffic through high engagement and service excellence.
  • Managed money handling and daily financial operations, ensuring accuracy and accountability in cash flow and register processes.
  • Enhanced team performance through coaching, clear goal-setting, and talent development, driving high morale and productivity.
  • Implemented effective marketing strategies that increased customer traffic and brand visibility.
  • Analyzed market trends and customer feedback to improve sales processes, operational efficiency, and product placement.

General Manager

PacSun-Pacific Sunwear
Carbondale, IL / Memphis, TN
05.2013 - 07.2015
  • Led a $1M+ store to rank in the top 5% of district sales through strategic leadership and team performance.
  • Drove exceptional sales growth while managing inventory, merchandising, and loss prevention to optimize store profitability.
  • Fostered a customer-first culture, boosting satisfaction, retention, and foot traffic through high engagement and service excellence.
  • Managed money handling and daily financial operations, ensuring accuracy and accountability in cash flow and register processes.
  • Enhanced team performance through coaching, clear goal-setting, and talent development, driving high morale and productivity.
  • Implemented effective marketing strategies that increased customer traffic and brand visibility.
  • Analyzed market trends and customer feedback to improve sales processes, operational efficiency, and product placement.

Education

Bachelor of Science - Digital Media

Southern Illinois University, Carbondale
Carbondale, IL
05-2015

Associate of Arts - Pre-Medicine

Southeast Missouri State University
Cape Girardeau, MO
12-2011

Skills

  • Leadership & Management (Expert)
  • Coaching & Training (Expert)
  • B2B & B2C Sales/Marketing (Expert)
  • SaaS & EdTech (Expert)
  • Sales Enablement (Experienced)
  • Hiring, Recruiting, Onboarding (Experienced)
  • RFPs & Contract Development (Proficient)
  • Salesforce, HubSpot, Zendesk, Custom CRMs (Experienced)
  • Business Analytics & Looker (Experienced)
  • Digital Product Development (Proficient)
  • Final Cut Pro & Video Production (Experienced)
  • Media Planning & Strategy (Experienced)
  • Adobe Creative Suite & Procreate (Experienced)
  • G Suite, iWork, Microsoft 365 (Expert)
  • All Social Media Platforms (Expert)
  • Lead Generation & Prospecting (Expert)
  • Pipelining & Pipeline Management (Expert)
  • Growth Marketing & Demand Generation (Expert)
  • Email Campaigns & Marketing Automation (Expert)
  • Territory Development & Market Expansion (Experienced)
  • KPIs, OKRs & Performance Metrics (Experienced)

Accomplishments

Awards, Golden Girl Award

Dec 2020 • Varsity Tutors

Awards, Grit Award

Aug 2019 • Varsity Tutors

Awards, MVP

May 2019 • Varsity Tutors

Awards, MVP

Jul 2018 • Varsity Tutors

Awards, Grit Award

May 2018 • Varsity Tutors

Awards, Most Improved

May 2017 • Abstrakt Marketing Group

Awards, Partner Sales Representative of the Month

May 2017 • Abstrakt Marketing Group

Awards, Manager of the Month- Greater St. Louis District

Apr 2015 • Pacsun

Awards, District Sales Associate of the Month

Apr 2014 • Pacsun

Languages

English
Native/ Bilingual
Spanish
Limited

Timeline

Senior Account Executive

LINQ
11.2024 - Current

Director of Sales & Senior Growth Strategy Manager

Kokua Education
06.2023 - 10.2024

Director of Sales

Varsity Tutors
09.2017 - 06.2023

Partner Sales Representative

Abstrakt Marketing
11.2016 - 09.2017

General Manager

Journeys Shoes
08.2015 - 02.2016

General Manager

PacSun-Pacific Sunwear
05.2013 - 07.2015

Bachelor of Science - Digital Media

Southern Illinois University, Carbondale

Associate of Arts - Pre-Medicine

Southeast Missouri State University

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Rachel Orrell