Rachel Overby
Omaha,NE
Summary
Creative leader in graphic design, driving visual strategies and brand execution across print and digital platforms. Leads design teams to deliver impactful marketing collateral for corporate brands and multifamily communities, enhancing brand visibility and engagement through innovative concepts and effective project management.
Overview
10
10
years of professional experience
Work History
Lead Graphic Designer
Seldin, LLC
10.2021 - Current
- Spearhead creative direction and mentor junior designer, fostering innovation and professional growth
- Conceptualize and execute high-impact print and digital marketing collateral for five corporate brands and 200+ multifamily communities
- Manage signage projects, including vendor relations, artwork development, and compliance coordination
- Curate, design, and oversee production of branded promotional merchandise to elevate brand visibility and engagement
Project Manager
Vyral Marketing
09.2020 - 10.2021
- Coordinated cross-functional teams to deliver video marketing campaigns for 45+ clients
- Executed multi-channel campaigns (email, social media, lead funnels) to expand client reach and generate leads
- Provided detailed campaign analytics and lead reports to inform strategy and support client retention
Promotions Assistant
Entercom - 98.9 The Buzz / Rock 94.7
10.2019 - 03.2020
- Coordinated promotional events to enhance brand visibility and audience engagement.
- Created compelling, on-brand social media content to drive listener interaction and boost event participation
- Engaged with listeners at events to foster community relationships and station loyalty.
Co-Editor & Designer
The Antelope - University of Nebraska at Kearney
08.2016 - 05.2019
- Designed engaging page layouts and cover spreads that integrated editorial content with visual storytelling
- Applied typography, composition, and visual hierarchy to improve reader engagement and reinforce brand identity
- Led newspaper production staff, overseeing editorial and design decisions to ensure cohesive publication quality
Education
Bachelor of Science - Advertising and Public Relations, Visual Communication Design
University of Nebraska At Kearney
Kearney, NE05-2019
Skills
- Graphic design and layout
- Adobe Creative Suite expertise
- Typography and brand development
- Campaign design and digital marketing
- Social media content creation
- Project management and collaboration
- Concept presentation and vendor communication
- Problem solving and strategic thinking
Timeline
Lead Graphic Designer
Seldin, LLC
10.2021 - Current
Project Manager
Vyral Marketing
09.2020 - 10.2021
Promotions Assistant
Entercom - 98.9 The Buzz / Rock 94.7
10.2019 - 03.2020
Co-Editor & Designer
The Antelope - University of Nebraska at Kearney
08.2016 - 05.2019
Bachelor of Science - Advertising and Public Relations, Visual Communication Design
University of Nebraska At Kearney