Rachel Perfetti
Danbury,CT
Summary
Senior Growth Strategist who is well-versed in strategy development, management, and campaign optimization at scale. Skilled in leveraging data analytics and internal teams to improve ROI, leading as a business acumen across multiple verticals.
Overview
3
3
years of professional experience
Work History
Senior Growth Strategist
Constellation
Manhattan , NY
2022.03 - Current
- Maximizes $500k+ in monthly spend for 30+ clients (automotive, luxury beauty & fashion, F&I) to improve advertising efficiency and ROI
- Increased client DTC revenue by 35% and improved ROAS by 2x with 32% decrease in Paid Media spend QoQ
- Manages client relationships day-to-day building very strong relationships with each POC, leading with a voice of confidence and passion
- Drives campaign strategy and executes to achieve client goals while identifying opportunities to scale, driving over $320k in upsell revenue in under 12 months and a +472% increase in DTC revenue YoY for elite fashion brands
- Project managed and oversaw $1M in SEM & Social spend across 90 clients during a 6 month period, where 92% of clients re-enrolled due to exceeded expectations
- Managed pilot programs for F&I and T1 Automotive OEMs competing with other respected agencies, resulting in the company gaining the business of the entire eastern region
Social Media Manager
Beauty Quest Group
Stamford, CT
2021.03 - 2022.03
- Aided in development and implemented marketing campaigns that drove DTC sales, resulting in a collaborative effort to exceed sales forecast by 30%
- Collectively grew social following by 4k and improved ER by over 8.2%
- Actively promoting new launches through pre-sell articles and social campaigns, resulting in traffic being in the top 1% of Shopify stores that launched simultaneously
- Adept in developing Social Media and Digital Marketing strategies and initiatives to promote brand building, consumer retention, and revenue-focused activities
- Prepare weekly reporting of sales and DTC performance metrics to better identify market trends and further aid success
- Main point of contact for PR, Paid Influencers, and Influencer Marketing at scale
Education
Bachelor of Arts - Media Studies
Western Connecticut State University
Connecticut Google Ads Search & Display Certified -
Google Ads
2024-05
Skills
- E-Commerce Strategy
- Paid Media Campaign Management & Optimization
- Brand Development & Awareness
- Competitor, Brand, and Market Analysis
- Project Management
- Client Relationships
TOOLS
- Meta, Google, Bing, TikTok, LinkedIn, StackAdapt
- Google Analytics, Northbeam, Optmyzr
- Shopify
- Klaviyo
Timeline
Senior Growth Strategist
Constellation
2022.03 - Current
Social Media Manager
Beauty Quest Group
2021.03 - 2022.03
Bachelor of Arts - Media Studies
Western Connecticut State University
Google Ads Search & Display Certified -
Google Ads
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