Summary
Overview
Work History
Education
Skills
References
Timeline
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Rachel Pimienta

Los Angeles,CA

Summary

Senior Brand Copywriter with a decade of experience shaping branded content that aims to sell, entertain, and rise above the noise. My work with in-house creative teams and global brands has led to projects for Intuit, Mailchimp, Canva, Wix, Shopify, Meta, Squarespace, Google, and TikTok, to name a few. My writing spans digital, social, and streaming platforms, places where attention is fleeting, and words have to work harder. I specialize in translating abstract goals into precise, compelling narratives, whether I'm scripting a 30-second sizzle, or shaping a campaign that spans multiple touch-points. I bring a strong editorial sensibility, cultural fluency, and the belief that great content remains one of the most underestimated tools in business.

Overview

8
8
years of professional experience

Work History

Senior Brand and Marketing Designer, Copy

Intuit Mailchimp
Los Angeles, CA
07.2024 - Current
  • Lead concept development for custom, cross-channel branded content, and strategic campaigns, translating creative briefs and RFPs into bold, platform-specific ideas that support Mailchimp’s mission to empower small and mid-market businesses through smart, scalable storytelling.
  • Craft high-impact copy across video sizzles, email, in-product messaging, and digital campaigns, ensuring every asset aligns with Mailchimp’s tone and contributes to broader content strategies, seasonal moments, and branded storytelling efforts.
  • Develop inventive, insight-driven creative solutions in response to agency and internal briefs, collaborating with marketing, product, and design teams to deliver standout decks, presentations, and sales proposals that win new business, and deepen client partnerships.
  • Write and adapt content across a variety of channels—including community engagement materials, partner marketing, and sales enablement tools—while ensuring consistency, clarity, and a strong brand voice that resonates with diverse audiences.
  • Streamline creative workflows and cross-functional collaboration, optimizing processes to deliver high-impact, high-volume campaigns that increase the adoption of Mailchimp integrations, and drive measurable business outcomes.

Creative Copywriter

Intuit Mailchimp
Los Angeles, CA
01.2022 - Current
  • Created multimedia content for Intuit Mailchimp's Service and Tech Partners, achieving 12.4 million impressions through Ecosystem LinkedIn ads.
  • Supported launch of critical Service Partner program campaigns, enhancing partner engagement in international markets.
  • Contributed to over 4,500 unique projects in award-winning Wink Creative agency, recognized as Ad Age's 2023 In-House Agency of the Year.
  • Authored Mailchimp & Co Benchmark Report (2021-2023), consolidating insights from over 2,000 marketers worldwide. Facilitated publication of report insights, resulting in 43% increase in member sign-ups in 2023.
  • Drove opportunities for Mailchimp experts to engage with customers through targeted content initiatives. Expanded reach of exclusive Mailchimp events to strengthen key partner relationships globally.

Lead Copywriter

Ugly Duck Marketing
Los Angeles, CA
07.2018 - 01.2022
  • Directed cross-functional content teams and freelance writers, implementing KPI-driven systems to scale production and ensure consistent quality across 2,000+ deliverables—demonstrating operational leadership and creative oversight in a high-volume, fast-paced environment.
  • Created compelling, brand-aligned social content for B2C clients, driving a 624% increase in reach and a 127% boost in engagement in under a month—showcasing a deep understanding of audience behavior, platform dynamics, and content that moves the needle.
  • Produced both short-form and long-form thought leadership content using SEO-driven storytelling techniques, combining editorial craft with strategic objectives to increase brand visibility and audience growth across digital channels.

Copywriter

Coalition Technologies
Los Angeles, CA
05.2018 - 04.2019
  • Developed brand-aligned social media content for fashion and lifestyle clients, capturing a distinct tone and voice while crafting copy that resonated across diverse audiences and platforms.
  • Authored guest blogs and long-form editorial pieces, blending entertainment value with strategic messaging to strengthen brand identity and audience connection.
  • Wrote persuasive, SEO-informed copy for product and landing pages, elevating online visibility while aligning with broader digital content strategies and marketing objectives.

Copywriter

Ugly Duck Marketing
Los Angeles, CA
06.2017 - 06.2018
  • Transformed technical and marketing-heavy language into compelling, brand-right storytelling for B2C and B2B clients across WordPress sites, email, and integrated digital campaigns—balancing clarity with creative flair to meet performance goals.
  • Developed and executed paid social content, including Meta ads and campaign messaging, driving a 624% increase in reach and a 127% lift in engagement within 30 days—demonstrating audience fluency and cross-channel copy expertise.
  • Analyzed weekly campaign data using Meta Business Manager and Google Analytics, translating performance insights into actionable, creative adjustments, and strategic client reporting.

Education

Bachelor of Arts - English Language And Literature

University of Florida
Gainesville, FL

Associate of Arts - Creative Writing

Miami Dade College
Miami, FL

Skills

  • Brand strategy
  • Content creation
  • Copywriting
  • Digital marketing
  • Campaign management
  • Creative direction
  • SEO optimization
  • Goal setting
  • Project management
  • Time management
  • Workflow optimization
  • Public speaking talent

References

References available upon request.

Timeline

Senior Brand and Marketing Designer, Copy

Intuit Mailchimp
07.2024 - Current

Creative Copywriter

Intuit Mailchimp
01.2022 - Current

Lead Copywriter

Ugly Duck Marketing
07.2018 - 01.2022

Copywriter

Coalition Technologies
05.2018 - 04.2019

Copywriter

Ugly Duck Marketing
06.2017 - 06.2018

Bachelor of Arts - English Language And Literature

University of Florida

Associate of Arts - Creative Writing

Miami Dade College

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