Rachel Randall
Plano,TX
Summary
Dynamic Digital Marketing Manager with a proven track record at Aimbridge Hospitality, excelling in brand management and client relationship management. Spearheaded initiatives that increased hotel RevPAR by 25%, leveraging insights-driven recommendations and cross-functional collaboration to optimize digital marketing strategies across multiple channels. Detail-oriented and results-focused professional.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Aimbridge Hospitality
Plano, TX
01.2023 - Current
- Manage a portfolio of 15–19 branded and select-service hotels across Dallas, Austin, Houston, Manhattan, and Sarasota, driving brand management and account-style relationships across stakeholders.
- Engage directly with owners, brand teams, and distribution partners to support relationships, provide updates, and ensure seamless delivery of work.
- Collaborate closely with creative, strategy, media, and production teams to keep projects aligned and moving to plan.
- Manage project timelines, budgets, scopes of work, deliverables, and production processes with accuracy and accountability.
- Prepare and route client-ready materials; ensure consistency, accuracy, and quality across channels.
- Support competitive analysis and market research to inform strategies and recommendations; present actionable insights to leadership and clients.
- Lead workstreams across paid, earned, and owned media—including social, email, PPC, and influencer marketing—to meet brand and revenue goals.
- Conduct monthly performance reviews to optimize occupancy, ADR, and RevPAR while identifying booking-shift opportunities.
- Audit each hotel’s online presence to ensure proper imagery, content quality, and adherence to brand standards across OTAs, GDS, and brand.com.
- Manage relationships with online travel agencies (OTAs) and global distribution systems (GDS); coordinate with partners such as Expedia and Booking.com to maximize conversion and visibility.
- Proactively surface risks, dependencies, and mitigation plans; manage up to leadership while maintaining autonomy over day-to-day execution.
Distribution Onboarding Specialist
G6 Hospitality
Carrollton, TX
12.2018 - 01.2023
- Developed and maintained a high-quality portfolio of hotel products for Motel 6 brand site and OTAs; optimized content, rates, and availability to maximize customer conversion.
- Ensured partner hotel products were consistently optimized; managed timelines, deliverables, and cross-functional coordination across stakeholders.
- Assisted in the development of technology roadmaps to evolve automation processes; performed Agile testing by creating and executing test scripts with external teams.
- Prepared and routed client-facing materials and documentation, safeguarding data integrity and accuracy across channels.
- Collaborated with product, engineering, and content teams to support strategic business goals and improve customer experience.
Senior Distribution-System Specialist
G6 Hospitality
03.2019 - 03.2020
- Managed a team of five to integrate content and reporting API interfaces with Expedia and Booking.com.
- Led room type simplification (descriptions and codes), increasing hotel RevPAR by 25%.
- Provided direction, mentorship, and workstream oversight to ensure high-quality deliverables and smooth execution.
- CEO Excellence Award
Web Content Specialist
G6 Hospitality
Carrollton, TX
08.2015 - 12.2018
- Executed floor plan changes within proprietary cloud-based reservation systems (Hotel Key) and legacy CRS; performed QA checks to ensure accurate data distribution across the web.
- Delivered high-quality written content under tight deadlines, demonstrating clear and confident communication.
- Supported production processes and documentation to maintain consistency and accuracy of property information.
Education
Bachelor of Arts - Government and Sociology
Texas Woman's University
Denton12.2016
Skills
- Brand Management
- Account Management
- Client Relationship Management
- Communications
- Cross-Functional Collaboration
- Digital marketing strategy
- Pay-per-click advertising
- KPI monitoring
- Workstream Coordination
- Competitive Analysis
- Market Research
- Insights-Driven Recommendations
- Stakeholder Management
- Detail-Oriented Execution
- OTA Channel Management
- Koddi Paid Media
- Demand360
- Email Marketing
- SEO
- PPC
- Social Media
Certification
Certified Hospitality Digital Marketer (CHDM), 12/09/23
Leadership Experience
Senior Distribution-System Specialist (CEO Excellence Award), G6 Hospitality, 03/15/19, 03/01/20, Managed a team of five to integrate content and reporting API interfaces with Expedia and Booking.com., Led room type simplification (descriptions and codes), increasing hotel RevPAR by 25%., Provided direction, mentorship, and workstream oversight to ensure high-quality deliverables and smooth execution.
Timeline
Digital Marketing Manager
Aimbridge Hospitality
01.2023 - Current
Senior Distribution-System Specialist
G6 Hospitality
03.2019 - 03.2020
Distribution Onboarding Specialist
G6 Hospitality
12.2018 - 01.2023
Web Content Specialist
G6 Hospitality
08.2015 - 12.2018
Bachelor of Arts - Government and Sociology
Texas Woman's University