Summary
Overview
Work History
Education
Skills
Timeline
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Rachel Rosbury

Livonia,MI

Summary

Dynamic leader with over 13 years of experience in the beer industry, specializing in strategic relationship management and innovative problem-solving. Proven track record of cultivating strong partnerships with wholesalers and retailers, effectively driving business growth. Committed to fostering a collaborative environment that enhances operational efficiencies and strengthens market presence.

Overview

14
14
years of professional experience

Work History

Regional Chain Director

Fifco Usa
10.2024 - Current
  • Kroger Chain Director - Lead the Kroger team, facilitate all new item meetings, and help manage all Kroger divisions to uncover opportunities, and provide solutions to grow features, ads, and display activity.
  • Lead a four-person team responsible for more than 60 call points, including Kroger, HEB, Albertsons, and Circle K.
  • Collaborate with cross-functional teams, including sales analysts, trade marketing, field sales, marketing, finance, and sales operations, to foster business growth.
  • Ongoing collaboration with senior leadership to align team efforts with company goals.

Chain Account Director - Kroger & Meijer

Fifco Usa
11.2022 - 10.2024
  • Lead a team of 2 people and managed over 1.1 million cases.
  • Primary contact for HQ call point at both chains.
  • Led and facilitated all new item presentations and monthly business reviews.
  • Aligned efforts with field sales to enhance execution of new initiatives.
  • Assisted the field sales team in identifying market gaps and closing execution gaps.
  • Cultivated strong professional relationships with key clients to drive long-term business development.
  • Worked closely with cross-functional teams, such as trade marketing, field sales, marketing, finance, and sales operations, in order to coordinate efforts across multiple call points.

Kroger Chain Account Manager

Fifco Usa
08.2021 - 11.2022
  • Effectively managed 12 Kroger divisions and regional category managers.
  • Expanded display and ad feature offerings year-over-year.
  • Developed data-driven reviews highlighting challenges along with actionable solutions.
  • Strengthened partnerships and enhanced program execution within the local divisions.
  • Closed gaps and uncovered opportunities through effective communication and partnerships with the field sales team.

Market Sales Manager

Fifco Usa
06.2014 - 08.2021
  • Oversaw sales and inventory for 10 wholesalers in Michigan.
  • Oversaw the performance and development of a retail account specialist.
  • Plan and present monthly business presentations with all wholesalers.
  • Present key programming and initiatives to wholesaler sales teams.
  • Led collaborative initiatives with chain team for consistent attainment of over 80% program execution.
  • Honored with the title of 2018 Great Lakes Market Manager of the Year.
  • Awarded National Account Excellence Award for outstanding performance in 2019.

Account Manager

Greater Media Detroit - WRIF
Detroit, MI
09.2013 - 06.2014
  • Build sales by prospecting for new clients, and nurture existing customer relationships.
  • Work directly with local Anheuser-Busch wholesalers and national craft breweries to build marketing plans that tie directly back to their local and national platforms.
  • Create custom marketing solutions based on the clients' needs to build their brand and activate their target consumers.
  • Utilize creative skills to develop, present, and execute integrated marketing campaigns across platforms to accomplish client return on investment.

On Premise Sales Representative

West Side Beer Distributing
Romulus, MI
04.2011 - 09.2013
  • Manage the distribution of multiple brand lines in over 70 on-premise accounts weekly.
  • Responsible for volume and distribution objectives, inventory management, product quality, and merchandising.
  • Maintain and develop strong relationships with key staff, management, and owners.
  • Certified in the Tom Fox Sales Certification Program.

Education

Bachelor of Science - Marketing

Madonna University
Livonia
08-2010

Skills

  • Team Leadership
  • Customer relationship management
  • Strategic planning
  • Effective communication
  • Presentation skills
  • Data-driven decision making
  • Cross-functional collaboration
  • People management
  • Excel and PowerPoint
  • Circana Unify
  • Circana, Kroger Retail Execution
  • Certified Cicerone

Timeline

Regional Chain Director

Fifco Usa
10.2024 - Current

Chain Account Director - Kroger & Meijer

Fifco Usa
11.2022 - 10.2024

Kroger Chain Account Manager

Fifco Usa
08.2021 - 11.2022

Market Sales Manager

Fifco Usa
06.2014 - 08.2021

Account Manager

Greater Media Detroit - WRIF
09.2013 - 06.2014

On Premise Sales Representative

West Side Beer Distributing
04.2011 - 09.2013

Bachelor of Science - Marketing

Madonna University

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