Detail-oriented marketing professional with over 15 years of experience managing high-volume content workflows, executing multi-channel campaigns and coordinating cross-functional marketing operations in both corporate and agency environments. Proven track record of keeping projects on time, on brand and on budget.
Operate a full-service marketing communications firm. Manage content, project timelines, client communications and deliverables from concept to launch. Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
Developed and implemented branding strategies for seasonal retail campaigns and private label products.
Developed and implemented strategic marketing plans for long-term corporate planning, energy-efficiency programs, value-added products and services and billing / payment options.
Managed the creative process from concept to distribution for co-op advertising materials and new product launches including: packaging, advertising, point-of-sale material, sales training tools, web updates, sales incentives and more. Assisted with event planning and execution.
Planned and executed marketing programs and events for Fortune 500 corporations including Motorola and Sprint.
Coordinated events and marketing activities, including newsletters and point-of-purchase displays, for five Mohawk brands.
Planned and promoted public relations activities, marketing programs, franchise conferences and events for Days Inns of America, Howard Johnson and Ramada Inns.