Rachel Ruhlman

• Spearhead the entire logo design process, including concept ideation, sketching, refinement, and final production, ensuring a unique, versatile, and visually impactful result.
• Collaborate with clients to understand creative vision and deliver design solutions that exceed expectations and meet brand goals.
• Review both individual and team creative work, ensuring consistency with brand standards and maintaining high-quality design execution.
• Analyze and assess the performance of ad creatives against key performance indicators (KPIs), providing recommendations for optimization and improvement.
• Lead projects from concept through to completion, managing both short-term and long-term design initiatives with a focus on quality and deadlines.
• Facilitate and oversee weekly team meetings, providing leadership, feedback, and guidance to direct reports to ensure project success and team alignment.

• Create visually compelling print advertisements using Adobe Photoshop, ensuring files are prepared and delivered to publisher ad portals in accordance with specifications.
• Develop dynamic and visually engaging layouts for product catalogs and manuals in Adobe InDesign, adhering to brand guidelines and design standards.
• Enhance and retouch existing photography in Adobe Photoshop to elevate visual appeal and maximize user engagement.
• Contribute to cross-functional marketing, sales, and operations meetings, providing design input and collaborating on strategic initiatives.
• Design website mockups for desktop, tablet, and mobile platforms using Figma, ensuring a seamless user experience across devices.
• Conceptualize and design logos, infographics, posters, and other marketing collateral, aligning with brand identity and business objectives.
• Design digital banner ads with appropriate sizing and formatting for distribution across various platforms, ensuring visual consistency and effectiveness.

• Develop visual concepts for print and digital media, including social media graphics, website elements, brochures, flyers, and posters.

• Researched industry trends to stay current on best practices in graphic design.

• Assist in maintaining consistency of brand identity across all materials, ensuring design elements adhere to established style guides.

• Collaborated with clients to conceptualize and develop tailored graphic design solutions that align with their vision and brand objectives.

• Led and supported a team of graphic design interns, offering direction and constructive feedback to foster skill development and project success.