Rachel Sargent
Saint Paul,MN
Summary
Online Marketing Manager skilled in leveraging the power of social media platforms, data analytics, and digital campaigns to increase brand awareness and boost brand loyalty. SEO optimization expert adept at creating highly-targeted web content that drives inbound traffic. Technically-advanced information technology specialist successful in software administration and data communications.
Overview
12
12
years of professional experience
Work History
Marketing & IT Manager
Trinity Exteriors
12.2021 - Current
- Generated over $372k in sales from working various trade shows, business expos, and community events
- Increased email newsletter engagement by more than 20% by writing useful and promotional content.
- Created video content and developed strategy for all online and social media campaigns, while researching and accommodating latest social media trends.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics
- Designed and implemented direct mail campaigns for targeted areas, taking into account our key demographics.
- Inventoried, managed, and troubleshooted all technology and company software, in order to ensure best and standard practices.
- President of BNI networking group which generated over $322k in referral business.
Marketing Specialist
Minneapolis Oxygen Company
06.2019 - 10.2021
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Tracked key metrics and developed spreadsheets and data models.
- Developed Loyalty Program and increased newsletter sign ups by 500%
- Used Adobe Illustrator to create and provide marketing materials and production timelines for clients.
- Managed company standards for all marketing collateral and oversaw consistent application.
- Increased business growth outcomes by launching brand new website and rebranding of company logo and business strategy
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Lead Concierge
Saturday Properties
02.2018 - 05.2021
- Coordinated resident move-ins and administrative account management.
- Submitted weekly payables and charge batches.
- Social media management and execution over all platforms.
- Oversaw all planning, budgeting, and execution of resident events.
- Established marketing materials for residential information
Digital Marketing Consultant
Amale Digital
09.2013 - 01.2018
- Developed digital marketing solutions grounded in clear understanding of customer needs.
- Used tools such as SquareSpace, Final Cut, LeadPages, and WordPress.
- Created sales strategies to promote advertising offerings and motivate larger deals.
Hostess
Republic
02.2015 - 08.2016
- Greeted guests, managed reservations, and coordinated correct seating placement.
- Cleaned and maintained beverage area, display cases, equipment, and order transaction area.
- Delivered exceptional dining experience with friendly, fast service.
Summer Marketing Intern
Integrated Development Services, LLC
05.2015 - 08.2015
- Analyzed ratings and programming features of competitors to evaluate effectiveness of marketing strategies.
- Identified staff vacancies and recruited, interviewed and selected applicants.
- Planned public outreach workshops to improve outreach strategy.
Marketing Associate
Hunhu Healthcare
10.2014 - 07.2015
- Contributed to relevant blogs, conferences and events both off-line and online to increase brand awareness.
- Prepared and presented technical proposals for clients.
- Assisted in monitoring and reporting on website traffic and performance.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
Summer Marketing Intern
Jefferson Lines
06.2014 - 10.2014
- Coordinated pre-show and post-show activities at trade shows as well as presented current promotions to the public.
- Managed all social media programs, including Internet forums, blogs, social networking applications and message boards.
- Co-lead in development and launch of acquisition campaign for college students.
Marketing Administrator
Preventice
12.2011 - 07.2013
- Managed trade show planning, staffing, and followed up with potential leads.
- Managed both inbound and outbound marketing campaigns to generate new business as well as support partner and sales teams.
- Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.
- Spearheaded creation and implementation of blogs, social media content, and corporate and trade show videos.
- Integrated HubSpot with Marketo and Salesforce campaigns.
Education
Bachelor of Arts - Mathematics
University of Minnesota - Twin Cities
Minneapolis, MN06.2017
Post-secondary Education Opportunity (PSEO) -
Bethel University
Arden Hills, MNHigh School Diploma -
Eden Prairie High School
Eden Prairie, MN2011
Skills
- Salesforce, HubSpot, Acculynx, Mailchimp, Zoom Info & Marketo integration
- SEO and keyword integration
- Internet and E-mail campaign strategy
- Event planning and management
- Google Analytics, Tag Manager & Ads
- Microsoft Office, Adobe Creative Suite, and Final Cut Pro
- WordPress and Squarespace
- HTML, CSS, and Javascript coding
- Social media campaign and content management
- Extensive brand-building knowledge for B2B and B2C marketing
- Creating digital content and print marketing materials
- Marketing Strategy Development
Accomplishments
- Worked with specialty retailer who was closing their physical store and moving all sales online to completely redesign company website.
- Built a Knack database to manage inventory and track product availability.
- Built a search capacity for customer to find the exact product they want out of a total of 1,000 SKUs.
- Integrated database with eCommerce capability and embedded into new website.
- Website relaunch and design.
- Increased client's web traffic by 20% by improving and optimizing web content. Sierra Medical (2017)
- Created company website.
- Designed company logo and branding.
- Integrated Google Analytics and keywords. ProValens (2016)
- Created and designed company website using WordPress.
- Designed company graphics for email marketing campaigns and promotional materials.
- Website redesign and restructure using WordPress.
- Filmed and edited corporate video.
- Created and designed company website using Squarespace.
- Designed logo, business cards, and company graphics.
- Optimized site for search engines and utilized Google Analytics. hr connection (2013-2014)
- Designed and launched new company website using Squarespace.
- Filmed and edited executive and promotional company videos.
- Maintained blog content and marketing research.
Savory's Gardens (2018)
Jeff Yonover Photography (2017)
Talencio (2015)
Quantum Biofeedback Mechanics (2015)
Timeline
Marketing & IT Manager
Trinity Exteriors
12.2021 - Current
Marketing Specialist
Minneapolis Oxygen Company
06.2019 - 10.2021
Lead Concierge
Saturday Properties
02.2018 - 05.2021
Summer Marketing Intern
Integrated Development Services, LLC
05.2015 - 08.2015
Hostess
Republic
02.2015 - 08.2016
Marketing Associate
Hunhu Healthcare
10.2014 - 07.2015
Summer Marketing Intern
Jefferson Lines
06.2014 - 10.2014
Digital Marketing Consultant
Amale Digital
09.2013 - 01.2018
Marketing Administrator
Preventice
12.2011 - 07.2013
Bachelor of Arts - Mathematics
University of Minnesota - Twin Cities
Post-secondary Education Opportunity (PSEO) -
Bethel University
High School Diploma -
Eden Prairie High School
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