Rachel Schutte
Luana,Iowa
Summary
Dynamic agriculture marketing and communications professional with a decade of professional experience seeking to leverage expertise in stakeholder relations and digital engagement. A proven record of advancing the agriculture industry through innovative messaging and collaboration, driving impactful initiatives that support farmer profitability and sustainability.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Farm Futures Content Producer
Farm Progress (Informa Markets)
07.2021 - Current
- Increase user engagement by producing compelling national content for websites, social media and newsletters.
- Train editorial team members on best practices in content production techniques and optimization strategies.
- Foster strong relationships with freelance and expert contributors, ensuring consistent quality and adherence to brand guidelines.
- Monitor content performance using analytics tools, making data-driven decisions for future improvements.
- Facilitate Farm Progress website migration to Contentstack CMS resulting in significant uptick in search visibility and website traffic
Communications Manager
ACSESS
05.2019 - 07.2021
- Cultivated strategic relationships that resulted in an impressive advertising value equivalency of $8 million annually in earned media.
- Managed the editorial calendar for science news initiatives by identifying, assigning, and scheduling engaging stories, ensuring timely and relevant content delivery.
- Led a diverse content team of staff and freelancers, effectively managing resources and maintaining budgetary constraints to optimize productivity.
- Designed and facilitated professional development seminars and webinars for society members, enhancing member engagement and fostering professional growth.
- Created comprehensive reports on news coverage and media value using Cision PR, providing actionable insights to inform strategic communications.
Manager, Student and Early Career Programs
ACSESS
09.2017 - 05.2019
- Enhanced membership engagement and satisfaction within ASA, CSSA, and SSSA by increasing program usage and perceived value, leading to 35% increase in undergraduate membership, 15% increase in graduate student membership, and improved student-to-professional retention.
- Managed all aspects of program promotion, financials, evaluations, and technology for student and early career initiatives, ensuring alignment with organizational goals.
- Spearheaded event planning for student and early career program activities at annual meetings, overseeing budgets, speaker arrangements, agendas, and volunteer coordination to ensure seamless execution.
- Coordinated volunteer committees for K-12, undergraduate, graduate, and early career initiatives, fostering collaboration and engagement across diverse educational levels.
Crop Specialist
Insight FS
09.2016 - 09.2017
- Established strong relationships with local farmers through regular visits and consultations, fostering a sense of trust and collaboration within the community.
- Designed tailored crop management plans to address specific challenges faced by individual farms.
- Managed field trials effectively, gathering valuable data to share with clients.
- Leveraged successful risk management strategies with current and future accounts.
Marketing and Sales Internship
Helena Chemical Company
01.2016 - 08.2016
- Developed compelling marketing materials through weekly photography features and engaging challenges, showcasing product benefits and enhancing customer interaction.
- Elevated brand awareness by strategically placing field signs and executing four comprehensive knowledge plots.
- Drove sales growth of foliar nutrients by leveraging tissue and soil sampling data, leading to tailored recommendations that improved customer satisfaction and product uptake.
Education
Master of Science - Integrated Marketing And Communication
West Virginia University
Morgantown, WV05-2025
Bachelor of Science - Soil And Crop Science, Spanish Minor
University of Wisconsin - Platteville
Platteville, WI12-2016
Skills
- Production agriculture
- Strategic planning
- Audience segmentation
- Web analytics and SEO
- Content strategy development
- HTML and CSS
- Marketing automation
- Brand evolution and transformation
- Networking
Certification
- Certified Crop Adviser (CCA) - American Society of Agronomy
- Google Analytics Certification - Google Skillshop
- SEO Principles: An Essential Guide for Beginners - Semrush Academy
- Diversity, Equity and Inclusion in the Workplace - University of South Florida
Timeline
Farm Futures Content Producer
Farm Progress (Informa Markets)
07.2021 - Current
Communications Manager
ACSESS
05.2019 - 07.2021
Manager, Student and Early Career Programs
ACSESS
09.2017 - 05.2019
Crop Specialist
Insight FS
09.2016 - 09.2017
Marketing and Sales Internship
Helena Chemical Company
01.2016 - 08.2016
- Certified Crop Adviser (CCA) - American Society of Agronomy
- Google Analytics Certification - Google Skillshop
- SEO Principles: An Essential Guide for Beginners - Semrush Academy
- Diversity, Equity and Inclusion in the Workplace - University of South Florida
Master of Science - Integrated Marketing And Communication
West Virginia University
Bachelor of Science - Soil And Crop Science, Spanish Minor
University of Wisconsin - Platteville
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