Rachel Serrato
Beaumont,CA
Summary
Energetic and experienced business owner of a fresh pet food company that believes food can heal animal gut ailments. I have a passion for creating meals for pets that reduce inflammation and degenerative diseases. Seeking new opportunities for business growth to expand my passion with partnerships that ensure the well-being of pets.
Overview
9
9
years of professional experience
Work History
Co-Founder
Happee Dawg LLC
Colton, CA
09.2015 - Current
- Built a strong brand reputation through effective marketing strategies including email campaigns, google search optimization, and social media performance.
- Organized pet industry events with booth set up, educational materials, and brand merchandise.
- Conducted industry research to identify trends in competitor pricing, customer packaging preference, and website user feasibility.
- Formulated over 15 customized meal plans with veterinarian assistance to ensure nutritional adequacy and safety of products.
- Established brand transparency and trust through USDA guidelines, good manufactures practices, and safety/sanitation certifications.
- Maintained relationships with meat vendors in the purchasing of raw materials to ensure consistent quality of local organic farm suppliers.
- Lead a team of eager employees by training warehouse and shipping positions as well as customer service and social media operations.
- Manage all sales operations online and in store. Breeder rewards, frequent buyer programs, and wholesale discounts.
Education
Bachelor of Science - Communications
California State University San Bernardino
05-2013
Skills
- Passionate about pet nutrition and health
- Strong communication and interpersonal skills
- Quality control and product development experience
- Business development expertise
- Pioneer in the fresh pet food industry with extensive knowledge in raw food formulations and production
Timeline
Co-Founder
Happee Dawg LLC
09.2015 - Current
Bachelor of Science - Communications
California State University San Bernardino
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