Rachel Smith
Gresham,OR
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
14
14
years of professional experience
Work History
Dir. of Sales & Marketing
Pyramid Heating And Cooling
08.2016 - Current
- Manage team of sales representatives, providing guidance, coaching and support.
- Forecast sales and establish processes to achieve sales objectives and related metrics achieving 20% in sales within first year of elevated role.
- Establish pricing strategies to maintain competitive pricing and maximize profits.
- Develop sales strategy based on research of consumer buying trends and market conditions.
- Develop and implement successful marketing strategies to increase brand visibility and sales performance.
- Conduct market analysis and research to identify trends and opportunities.
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Build strong relationships with industry professionals and influencers.
- Identify appropriate marketing channels and target customers for campaigns.
- Track various product sales and costs by analyzing and entering sales, business data and expenses.
- Devise marketing plans using digital strategies, print advertising, and brand awareness practices.
- Analyzed sales and marketing data for improved strategies
Development, Marketing and Sales Manager
Herndon Recognition & Metal Arts Group
08.2011 - 05.2016
- Analyzed sales and marketing data for improved strategies.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Implemented systems and procedures to increase sales.
- Led meetings with departmental managers to review project status, propose changes and draft action plans.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Marketing Communications Specialist
Intelisys
05.2010 - 08.2011
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
- Created communications and marketing materials to achieve objectives and maintain branding.
- Promoted solutions-focused campaigns to clients through assessment of their needs, preferences and challenges.
- Planned and executed promotional materials to drive brand consistency.
- Networked with industry experts and potential clients to drive brand awareness and promote unique position in marketplace.
- Wrote engaging and successful marketing, advertising, and website copy.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Education
Bachelor of Arts - Communications
Sonoma State University
Rohnert Park, CA05.2010
Skills
- Media Planning
- Budget Management
- Social Media Management
- Market Research
- Content Strategy
- Product Marketing
- Marketing Analytics
- Brand Management
- Project Oversight
- Marketing Campaign Development
- Market Tracking
- Campaign Development
Hobbies
Woodworking, Cooking, Interior Design, and Outdoor Activities
Timeline
Dir. of Sales & Marketing
Pyramid Heating And Cooling
08.2016 - Current
Development, Marketing and Sales Manager
Herndon Recognition & Metal Arts Group
08.2011 - 05.2016
Marketing Communications Specialist
Intelisys
05.2010 - 08.2011
Bachelor of Arts - Communications
Sonoma State University
Similar Profiles
Sarah BarnesSarah Barnes
HR Manager at Pyramid Heating And CoolingHR Manager at Pyramid Heating And Cooling
Johnny Johnson JrJohnny Johnson Jr
HVAC Assistant at Neely Heating & CoolingHVAC Assistant at Neely Heating & Cooling
John BertschJohn Bertsch
Comfort Advisor at J.A. Bertsch Heating and CoolingComfort Advisor at J.A. Bertsch Heating and Cooling
KIANA RODRIGUEZKIANA RODRIGUEZ
Campus Operations and Safety Coordinator at University of Western StatesCampus Operations and Safety Coordinator at University of Western States
Kelly-Jo KingKelly-Jo King
Self-Employed at Independent ConsultantSelf-Employed at Independent Consultant