Rachel Thompson
Madison
Summary
Results-driven professional with a strong background in digital marketing and e-commerce. With experience in digital marketing, successfully executed data-driven campaigns, optimizing SEO, PPC, and social media strategies to drive measurable growth. Proven track record in analyzing performance metrics, optimizing campaigns, and achieving KPIs. Experience in managing e-commerce accounts has honed my ability to identify and capitalize on growth opportunities. Highly skilled in leveraging data to inform decisions and improve ROI across digital channels.
Overview
9
9
years of professional experience
Work History
E-Commerce Marketplace Manager
Frontier Co-op
06.2024 - Current
- Managed advertising budgets across 6 accounts and 3 brands totaling over $500k in annual spend with an average 3.1 incremental ROAS.
- Collaborated with 7 departments to on-board and launch 3 new sales channels driving over $500k in incremental sales revenue.
- Achieved sales target growth averaging 22% across 7 accounts while decreasing advertising budgets by 15%.
- Analyzed and organized data to optimize promotions resulting in 10% less promotional spend while growing topline revenue.
Marketing Manager
50-Pound Boson - Digital Marketing Agency
10.2020 - 06.2024
- Developed strategy for paid search campaigns to drive a 30% increase in weekly appointments for a healthcare clinic.
- Formulated comprehensive marketing plans for the development and launch of 15 new product lines, resulting in a 233% year-over-year sales growth.
- Managed communication and progress reporting on digital projects between clients, account managers, media buyers, and freelancers.
- Advised clients on market positioning strategies, including price, promotions, product offerings, sales channels, and defining ideal customers.
- Generated reports and utilized analytical insights to optimize ad spend efficiency, resulting in a 50% increase in ROAS.
- Recommended budgets and allocations for ad spend across multiple brands and advertising platforms to achieve minimum 3.0 ROAS targets.
General Manager
Donnelly's Pub
08.2016 - 10.2020
- Analyzed monthly and yearly sales trends to create forecasts for sales, staffing and resulting in a 17% year over year reduction of costs.
- Managed a $5,000 annual Facebook advertising budget, optimizing campaigns to achieve a 24% increase in reach and engagement.
- Directed creation & implementation of all standard operating procedures for 3 departments to improve efficiency.
- Developed and maintained relationships with vendors, customers, local officials, and stakeholders within the community.
Education
Bachelor of Arts - Marketing Analytics
University of Iowa
Iowa City, IA05.2019
Skills
- Time management
- Performance Advertising management
- Microsoft excel
- Google Analytics
- Google AdWords
- Facebook Advertising
- Amazon Ads
- Walmart Connect Advertising
- Data analysis
- Strategic planning
- Operations management
Timeline
E-Commerce Marketplace Manager
Frontier Co-op
06.2024 - Current
Marketing Manager
50-Pound Boson - Digital Marketing Agency
10.2020 - 06.2024
General Manager
Donnelly's Pub
08.2016 - 10.2020
Bachelor of Arts - Marketing Analytics
University of Iowa