Rachel Vera
Chicago,USA
Summary
Dynamic Global Product Marketing Manager with a proven track record at Hubble Connected, driving 300% app subscription growth through strategic CRM initiatives. Expert in digital marketing tools and content creation, leveraging strong analytical skills to enhance brand visibility and engagement. Adept at leading cross-functional teams to achieve exceptional results.
Overview
13
13
years of professional experience
Work History
Global Product Marketing Manager
Hubble Connected
Chicago, Illinois
02.2024 - Current
- Launched 12+ new products globally, leading the end-to-end GTM strategy across content, CRM, retail, and paid channels, driving launch-day sell-through and sustained sales.
- Improved app feature engagement by 35% YOY through coordinated PM and marketing efforts, aligning product releases with customer education, videos, blogs, email nudges, in-app guides, and other messaging.
- Increased app subscriptions by 300%, and reduced churn by 45% through CRM, lifecycle flows, and feature launches without additional marketing spend.
- Boosted website AOV by 47% via targeted DTC bundles, campaigns, and data-led promotions.
- Grew web traffic by 20% using SEO-rich blogs, press releases, webinars, and lead magnets to drive top-of-funnel growth.
- Owned the global GTM strategy for app and product launches, spanning e-commerce, retail, social, email, video, and PR.
- Built full-funnel e-commerce content for Amazon, Walmart, and Target, maintained ratings above 4.0 in key SKUs, and achieved ROAS above the industry average.
- Led brand content creation across app tutorials, eCommerce A+, EBC content, user guides, packaging, and event collateral.
- Drove strategic partnerships with Chicco, Build-A-Bear, Oricom, Babbly, and MyBabySleepology to expand reach, product value and improve LTV:CAC by 175%
Marketing Head
Rosette Creative
, Singapore
04.2019 - 06.2021
- Launched multiple new services including the very successful Virtual Weddings (during COVID 19, was featured on Straits Times, CN & Her World Magazine), Decor Rental packages of sizes and driving brand relevance and revenue during market downturn.
- Spearheaded key partnership wins, securing multi-year exclusive event contracts with marquee clients including HDB Singapore, Marina Bay Sands Hotel, Tanjong Beach Club, Level 33, and Singapore Recreation Club.
- Improved CRM-led conversion by 42% through full-funnel marketing automation (Infusionsoft), built sales-enablement tools and tailored content journeys, increasing bookings and shortening the sales cycle.
- Led a 4-person team across content, brand, and digital marketing; created full-funnel marketing campaigns across paid and organic channels.
- Achieved Page 1 Google ranking for key wedding and party-related keywords in Singapore via SEO-focused content and performance marketing (Pmax campaigns).
- Built brand credibility by securing media coverage in top-tier publications such as CNA, Straits Times, Tatler SG, Her World, and Singapore Brides.
- Developed and owned the annual marketing budget, optimizing spend across CRM, social, and event channels.
- Oversaw end-to-end event marketing execution, including live events, wedding fairs, and hybrid activations.
- Directed brand voice, content tone, and messaging strategy across digital, print, and partner collateral.
Columnist & Features Editor
Times of Oman, FACES Magazine
Muscat, Oman
10.2017 - 04.2019
- Drove 34% growth in social media followers and boosted readership reach by 12% through digital-first editorial and marketing strategies.
- Led the planning and execution of advertiser-backed content campaigns, increasing ad revenue and strengthening media partnerships.
- Collaborated with editorial, design, and marketing teams to deliver audience-focused content aligned with trends and engagement analytics.
- Analyzed consumer insights to inform editorial planning and optimize cross-channel distribution, including print, digital, and events.
Digital Product Consultant
Saba Trading
Muscat, Oman
08.2017 - 10.2017
- Designed and implemented a digital growth strategy that achieved consistent double-digit revenue growth over two years.
- Developed a complete brand and go-to-market plan for Saba's corporate gifting platform, including tech stack recommendations, user journey mapping, and product personalization workflows.
- Collaborated with influencers and seasonal campaign partners, driving higher seasonal sales and brand visibility through barter and paid seeding efforts.
- Led successful B2B partnership pitches, securing clients such as the US Embassy Muscat, Bank Muscat, Mwasalat, and WeFix.
- Created a vendor quality assurance process to ensure product consistency, improve CX, and reduce return rates.
Editorial Director
Saudi Beauty Blog
Muscat, Oman
05.2015 - 07.2017
- Led strategic content planning, influencer partnerships, and ad placements to drive significant growth in brand awareness and engagement.
- Managed the editorial calendar and quarterly GTM strategy, curating celebrity features and exclusive brand campaigns to boost viewership.
- Orchestrated features, partnerships and events that resulted in top-tier press exposure and consistent cross-platform performance.
- Monitored paid campaign performance, achieving >6x ROAS on Facebook and Instagram through audience targeting and budget optimization.
- Cultivated and managed relationships with top beauty brands including Estee Lauder, Kryolan, Fashion Fair, advertising partners, and influencers to build consistent revenue pipelines.
Senior Content Manager
Smart Social brand
Hyderabad, India
04.2014 - 05.2015
- Led a team of five content strategists and social media managers, delivering high-performing campaigns across multiple client verticals.
- Owned content operations end-to-end including brand tone, positioning, marketing strategy, and performance tracking.
- Helped optimize ad budgets for improved conversions, contributing to measurable increases in brand engagement and ROI for multiple clients.
- Built scalable content workflows, brand guidelines, and campaign calendars to support growth and consistency across deliverables.
Technical Account Manager (TAM)
Amazon.com/.in
Hyderabad, India
08.2012 - 04.2014
- Served as a key liaison between Amazon and 3P sellers, ensuring timely resolution of operational issues.
- Collaborated cross-functionally with internal teams to improve seller onboarding, performance, and satisfaction metrics.
- Gained a strong foundation in ecommerce systems, seller analytics, and platform-side process management.
Education
Bachelors - Visual Communication (Marketing, Advertising, Media Studies)
Loyola College
Chennai, India01.2012
Skills
- Digital marketing tools: SEMrush, Facebook Ads, Google Ads
- CRM platforms: Iterable, Infusionsoft, Mailchimp
- Design software: Canva, Zeplin
- SEO and publishing: WordPress, Elementor
- Productivity tools: MS Office, G Suite
- Management reporting: Power BI, Excel dashboards
CORE COMPETENCIES
- Product Go-to-Market (GTM) Strategy, Competition Benchmarking, Global Product Launches & Positioning, Lifecycle & Retention Marketing, Growth Marketing Strategy, Email & CRM Campaign Management, Consumer Insights & Market Research
- Product Positioning & Messaging, Subscription & App Growth Strategy
- Segmentation & Personalization, Marketing Automation
- A/B Testing, Stakeholder Communication & Alignment (C-suite, Product, Sales), Content Strategy, Creative Briefing & Asset Development, Customer Journey Mapping, D2C & Omnichannel Campaigns, B2B2C
Timeline
Global Product Marketing Manager
Hubble Connected
02.2024 - Current
Marketing Head
Rosette Creative
04.2019 - 06.2021
Columnist & Features Editor
Times of Oman, FACES Magazine
10.2017 - 04.2019
Digital Product Consultant
Saba Trading
08.2017 - 10.2017
Editorial Director
Saudi Beauty Blog
05.2015 - 07.2017
Senior Content Manager
Smart Social brand
04.2014 - 05.2015
Technical Account Manager (TAM)
Amazon.com/.in
08.2012 - 04.2014
Bachelors - Visual Communication (Marketing, Advertising, Media Studies)
Loyola College
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