Asana
Rachel Ward
Summary
Experienced Project Manager with exceptional implementation and project management abilities. Adept at overseeing daily milestones across high-performance teams, showcasing a highly organized and methodical approach. Possesses a strong background in business, marketing, and technology planning and deployment, ensuring seamless execution of projects.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Program Manager
United Way Fresno and Madera Counties
09.2023 - 07.2024
- Served as the secondary point of contact for the United Way Fresno and Madera Counties teams for all marketing requests
- Developed and implemented marketing strategies for various initiatives, considering needs, goals, and audience to deliver effective solutions
- Oversaw budgets and timelines, ensuring projects were completed on time while communicating any changes in timelines, scope, or budget
- Tracked and updated the status of projects weekly using the marketing project traffic tool
- Executed advertising campaigns and marketing projects from concept to completion
- Managed the development of all assets for initiatives, including email marketing, videos, photoshoots, events, advertising, content, social media, and promotional items
- Coordinated with designers, vendors, and advertising reps to maintain brand consistency across all materials and paid traditional ad placements
- Created tracking systems and prepared marketing reports to brief stakeholders on key performance indicators (KPIs).
Project Manager | Digital Product Development
Bitwise Industries
06.2021 - 06.2023
- Created and executed against project plans and delivery commitments
- Managed the day-to-day activities of the delivery team within an Agile/Scrum environment
- Resourced new and existing client contracts within the Technology Consulting division
- Facilitated cross-communication between all divisions of Bitwise Industries
- Conducted weekly project meetings with my developer team
- Held weekly one-on-one meetings with a range of developers and technical leads
- Prepared assessments and estimates based on briefings from Solutions and Business Development
- Issued invoices for time and material projects
- Supervised work performed by Developers, Designers, Architecture, and Quality Assurance
- Maintained current software/computer skills related to daily job functions.
Customer Service Representative
Pro-Screen Inc. Print, Signs & Graphics
12.2020 - 05.2021
- Provided customer service to new and current clients
- Reviewed with customers the manufacturing capabilities and requirements needed for a successful job, and made recommendations for material use, installation methods, size efficiencies, and design direction
- Verified job needs and details with the Operations Manager, Installation Coordinator, and/or Creative Department
- Coordinated production components with internal departments and/or external vendors
- Conferred with customers throughout production to keep them informed of the job status
- Monitored the progress of jobs throughout production to ensure the final product met customer requirements and company standards
- Assisted Sales and/or customers with the RFP process by supplying estimates and determining how to efficiently complete a job
- Conducted site surveys and took measurements for customers
- Delivered completed jobs to customer locations and/or coordinated customer pickups
- Contributed in the warehouse with packaging and shipping.
Production Manager
Catalyst Marketing Company
08.2018 - 10.2020
- Generated digital and hard copy project tracking files, including entering information, assigning project numbers, issuing project instruction sheets, and opening job workflow files
- Conducted weekly production meetings with Traffic Coordinator, creative, and production personnel
- Prepared production estimates based on briefings from Account Executives and Account Coordinators, and meetings with production artists
- Issued purchase orders for all outside buys related to client projects
- Supervised work performed by suppliers such as freelance artists, copywriters, printers, and photographers, ensuring all material was properly signed off by the account executive and client
- Coordinated with the media manager to meet publication material deadlines and followed up with suppliers to ensure delivery dates were met
- Reviewed invoices, settled billing discrepancies with suppliers, and obtained approvals from account executives before closing job files and posting jobs to billing
- Worked directly with the creative department and art department supervisor to ensure the highest quality results on every job, while maintaining updated software and computer skills.
Traffic Coordinator
Catalyst Marketing Company
01.2018 - 08.2018
- Reviewed daily work schedules with production managers, creatives, production artists, and web development staff under the leadership of the Production Director
- Reviewed Job Change Orders from account executives/clients and communicated them to the affected agency personnel
- Expedited crisis jobs, ensuring the majority of work flowed through creative/production as directed by the production manager and creative director
- Notified account executives or production managers when clients needed to be contacted for materials or information to complete projects
- Communicated regularly with account service and media about the status of all jobs in progress based on input from the production manager and creative director
- Reported any issues affecting job quality, deadlines, or costs to account service after being advised by the production manager and creative director
- Collaborated with the Production Director in selecting vendors and assisted the production manager in job estimating and vendor specifications
- Proofread all artwork/digital proofs, archived paperwork for stock photography, returned licensed non-digital stock photography, and maintained records on purchased digital stock.
Client Service Associate
Roloff Retirement Solutions, Inc., An Independent Firm
04.2017 - 01.2018
- Managed multiple projects simultaneously, maintaining excellent organization both physically and electronically
- Organized, updated, and managed relevant contact management data
- Tracked and monitored various financial reports to ensure accuracy and timeliness
- Prepared reports, paperwork, and pre-meeting notes for the advisor's upcoming schedule
- Identified, assessed, and followed up on potential client and prospect needs and opportunities, serving as a client relationship manager
- Supports all office functions and responsibilities
- General duties included clerical, receptionist and project-based work
- Additionally, contributed to growing existing and new client relationships, and assist in initiatives to build and grow the firm through marketing, process improvements, and technology enhancements.
Marketing Assistant - Student Housing
California State University, Fresno
03.2015 - 01.2017
- Designed monthly promotions and social media content, photographed/edited employee photos, and updated the yearly rate sheet, managing the entire creative process
- Planned and hosted monthly events for residents, overseeing all logistical and operational aspects
- Conducted research, compiled data, and prepared papers and presentations for supervisors, ensuring timely delivery of project materials
- Reviewed and analyzed incoming memos and requests, determined their significance, and planned their distribution efficiently
- Reviewed publications to ensure accuracy and efficiency before printing, managing the quality control process
- Set goals and deadlines for projects, ensuring timely and successful completion
- Distributed and managed the storage of supplies, maintaining an organized inventory system
- Analyzed internal marketing challenges and recommended procedural changes to improve operations, enhancing overall project efficiency.
Associate Manager
Regal
05.2007 - 05.2015
- Prepared and maintained inventory records, including documentation such as daily profit reports, bank deposits, and gross/overage of all concession products
- Entered data for daily operations reports, cash deposits, and all POS registers
- Conferred with management to discuss new policies and procedures to plan and provide training for employees
- Collaborated with the Promotions Manager to establish marketing tasks
- Participated in job development by training new managers and shift leads.
Education
Bachelor of Arts - BA - Graphic Design
California State University, Fresno
Fresno, California01.2016
General Studies - undefined
California State University, Fresno
Fresno, California01.2013
Skills
- Quality Assurance
- Client Relationship Management
- Scope Management
- Marketing Analytics
- Strategic Marketing
- Training and Onboarding
- Project Planning
- Documentation Management
Certification
- Leveraging Generative AI for Project Management
- Positive Psychology for Less Stress and Happier Workdays
- Social Media Marketing & Fundraising
- Google Women Techmakers
Software
Salesforce
Google Workspace
Microsoft Suite
Survey Monkey
Constant Contact
AWS
Interests
- Networking
- Community Events
- Project Planning
- Volunteering
Timeline
Marketing Program Manager
United Way Fresno and Madera Counties
09.2023 - 07.2024
Project Manager | Digital Product Development
Bitwise Industries
06.2021 - 06.2023
Customer Service Representative
Pro-Screen Inc. Print, Signs & Graphics
12.2020 - 05.2021
Production Manager
Catalyst Marketing Company
08.2018 - 10.2020
Traffic Coordinator
Catalyst Marketing Company
01.2018 - 08.2018
Client Service Associate
Roloff Retirement Solutions, Inc., An Independent Firm
04.2017 - 01.2018
Marketing Assistant - Student Housing
California State University, Fresno
03.2015 - 01.2017
Associate Manager
Regal
05.2007 - 05.2015
Bachelor of Arts - BA - Graphic Design
California State University, Fresno
General Studies - undefined
California State University, Fresno
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