Hi, I’m
Rachel Wasserman
San Francisco,CA
The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb
Summary
Results-driven marketing professional with 6 years of experience seeking a challenging role utilizing my skills in digital marketing, market research, go-to-market strategy development, and client services.
Overview
6
years of professional experience
Work History
Colliers
Senior Client Services Coordinator
03.2019 - Current
Job overview
- Serve as a vital support member for the Occupier Services Bay Area team, ensuring seamless execution of marketing initiatives.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Consulted with clients and sales team on business issues and developed innovative, high-impact proposals.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
SmartBox Company
Marketing Manager
02.2018 - 03.2019
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Created and managed social media campaigns to increase brand engagement.
- Optimized email campaigns to increase open and click-through rates.
Times Union Media
Digital Marketing Advisor
07.2017 - 07.2018
Job overview
- Prospected and engaged with qualified businesses in the market, identifying opportunities for digital sales team
- Conducted thorough research on accounts and industries to stay up-to- date on specific opportunities.
- Consulted with clients on business issues and developed innovative proposals.
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Planned and executed events and marketing programs to increase qualified leads.
Education
University of North FloridaJacksonville, FL
Bachelor of Science from Communications/Advertising/Photography
12.2016
Skills
- Strategy Development
- Competitor Research
- SEO Strategies
- Website Copy
- Social Media Management
- Consumer Behavior
- KPI Monitoring
- Inbound and Outbound Marketing
- Corporate Communications
- Project Management
- Account Development
- Collateral Creation
Accomplishments
- Leadership Co-Chair of Colliers Leaders of Tomorrow Employee Resource Group
- Member of the following Employee Resource Groups:
- Colliers’ Women’s Network
- Colliers’ Pan Asian Network
- Colliers’ Black Professionals Network
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Client Services Coordinator
Colliers
03.2019 - Current
Marketing Manager
SmartBox Company
02.2018 - 03.2019
Digital Marketing Advisor
Times Union Media
07.2017 - 07.2018
University of North Florida
Bachelor of Science from Communications/Advertising/Photography
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