Rachel Zaccardi
Greer,CA
Summary
Motivated business professional bringing 12 years of entrepreneurial experience. Dedicated and personable with extensive sales and marketing background. Multi-tasking manager well-known for creating positive workplace culture and high-performing teams. Demonstrate strong customer service communications and implement consistent client retention.
Overview
14
14
years of professional experience
Work History
Owner
SmileSpa San Diego Teeth Whitening
01.2020 - Current
- Spearheaded innovative business plan using creative marketing strategies & technology
- Managed day-to-day business operations.
- Continue to grow business to 200+ clientele through effective campaign marketing and loyal incentive referral program
- Possess personable customer service to ensure positive client satisfaction
- Produce marketing and social media announcements and promotions
- Increased revenue by 78% profit margin in second year of service by soliciting 10 new business leads daily
- Evaluated suppliers to maintain cost controls and improve operations
- Established foundational processes for business operations
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends
- Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues
- Generated revenues yearly and effectively capitalized on industry growth
- Prepared bank deposits and handled business sales, returns and transaction reports
- Managed purchasing, sales, marketing and customer account operations efficiently and assess needs by proposing optimal solutions.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
- Conducted target market research to discover customer needs and analyze competitor trends
- Consulted with customers to assess needs and propose optimal solutions.
Owner, Decorator & Home Stager
decorativeStyle
01.2010 - 12.2023
- Conduct 20% additional consultations on weekly basis with homeowners and prepare budget considered proposals offering profitable staging suggestions
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
- Collaborate with realtors, contractors, suppliers and other home professionals adjusting plans as needed to satisfy clients needs
- Develop furniture concepts, conducted color consultations and material/textile presentations. Arranged floral & landscape options.
- Consulted with customers to assess needs and propose optimal solutions
- Evaluated suppliers to maintain cost controls and improve operations
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs
- Organized special events to showcase products, network with other businesses and attract new customers
- Prepared bank deposits and handled business sales, returns and transaction reports
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs
- Put together realistic budgets based upon costs and fees for successfully operating business
Sales & Marketing Director
Poway High School Football
03.2019 - 11.2023
- Sustained and cultivated relationships with existing and continued sponsors
- Annually solicited new community businesses resulting in maximum donations
- Increased donations by 75% by earning repeat and new sponsorships resulting in $100,000 donations
- Spearheaded sponsorship communication and appreciation
- Created, implement and produced social media marketing strategies
- Developed, ordered and created sponsorship publishing and printing
- Planned, coordinated and served team catered events
- Led team merchandising and exceeded sales by 80%
Education
BACHELOR OF SCIENCE - COMMUNICATIONS
Southern Illinois University
Carbondale, IL05.1991
Skills
- New Business Development
- Account Retention
- Critical Thinking & Problem Solving
- Social Media Marketing
- Securing New Business
- Excellent Interpersonal Relationship
- Highly Organized
- Upselling
- Relationship Development
- Event Planning and Coordination
- Excellent Verbal and Written Skills
- Customer Communication
- Sales Reporting
- Administrative Oversight
- Budget Administration
- Regulatory Compliance
Additional Experience
- Independent Sales Director, Mary Kay Cosmetics - Aurora, IL.
- National Sales Manager, The Hyland Group - Chicago, IL.
- Convention & Catering Sales Manager, The Arlington Park Hilton Hotel - Arlington Heights, IL.
- Account Manager & Convention Services, Arthur Anderson - St. Charles, IL.
- Sales & Marketing Coordinator, Summerfield Suites Hotel - Schaumburg, IL.
Timeline
Owner
SmileSpa San Diego Teeth Whitening
01.2020 - Current
Sales & Marketing Director
Poway High School Football
03.2019 - 11.2023
Owner, Decorator & Home Stager
decorativeStyle
01.2010 - 12.2023
BACHELOR OF SCIENCE - COMMUNICATIONS
Southern Illinois University
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