Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Rachel E Ramsey

Waxahachie,TX

Summary

Goal-oriented Servant Leader with distinguished experience in Senior Living and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. District Director of Sales with 11+ years at Brookdale Senior Living with extensive experience implementing strategic marketing campaigns, attracting clients, and adding revenue to the bottom line. An approachable and authentic leader skilled at guiding, training, coaching and mentoring associates to reach personal and organizational goals. Builds strategic partnerships with stakeholders, clients and vendors and collaborates cross- functionally to align capabilities and business priorities. Proven professional with ability to drive strategic and incremental sales growth by performing data research, investigation, and competitive analysis to evaluate business operations, and implements processes and tools to drive efficiency and productivity. Supports and communicates organizational strategy by building aligning departmental and regional goals; educates the team on the mission and vision. Meets and often exceeds goals set by the organization. Proficient in fostering long-term strategic relationships with industry partners and referral sources. Adept at delivering unique, progressive and compelling ideas to upper management and referral partners representing national brands. Track record of success-driven growth in targeted goals through implementation of key projects.

Overview

13
13
years of professional experience

Work History

Sr. Sales Specialist

Civitas Senior Living
01.2024 - Current

As a Senior Sales Specialist, I lead and drive the internal marketing process for assigned community and provide customers with community-related information via community tours, meetings, conversations,
presentations, and follow up.

  • Increased ROAL campus occupancy from 74.2% Dec 2023 to 91.8% by EOM Jun 2024 (citing Aline reports)
  • Maintained & exceeded quality touches, professional inquiries & outreach activity above the Civitas trend standards for 2024 @ ROAL (citing Domo data)
  • Partnered with RDSM to ensure occupancy growth and stabilization for supporting communities
  • Develop and update the SIP plans and host Weekly SIP calls with supporting communities
  • Lead playbook and CMA process for supporting communities
  • Drove customer retention by addressing concerns promptly, delivering exceptional service throughout the entire sales process.
  • Established credibility as a trusted advisor, providing expert product knowledge and industry insights to clients.
  • Championed continuous improvement within the sales organization, fostering a culture of learning and growth.
  • Developed strong rapport with clients, resulting in increased repeat business and referrals.
  • Spearheaded initiatives to streamline internal communication channels within the sales team, improving overall productivity.
  • Negotiated and closed complex deals, ensuring alignment with both company objectives and client needs.
  • Streamlined sales processes and improved efficiency by utilizing CRM tools and data analytics.
  • Increased sales revenue by developing and implementing strategic sales plans and maintaining key client relationships.
  • Achieved consistent sales growth by staying current on industry developments and adjusting strategies accordingly.
  • Implemented effective time management skills to balance client relationship-building activities with administrative tasks such as reporting and forecasting.
  • Trained, coached, and mentored new sales associates for maximum performance.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Informed customers of promotions to increase sales productivity and volume.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Contributed to team objectives in fast-paced environment.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Presented professional image consistent with company's brand values.
  • Contributed to event marketing, sales and brand promotion.

District Director of Sales

Brookdale Senior Living
04.2012 - 01.2024
  • Achieved largest Net gain in company for 2022 with +45.3 units int 5 months as District Director of Sales
  • Achieved Portfolio unit occupancy growth of +6% in 1st 5 months as District Director of Sales
  • Mentored 3 sales associates who were promoted within the organization
  • 1 of 2 districts nationwide chosen to roll out new company
  • HealthPlus healthcare initiative in March 2023
  • Increased T6 inquiries across portfolio YoY by nearly 20%

Education

Bachelor of Arts - Elementary, Spanish & Theology

University of Mary
05.2000

Skills

  • Dependable, Responsible & Emotionally Intelligent
  • Analytical and Critical Thinking
  • Interpersonal Communication
  • Business Partnership
  • Sales Presentations
  • Revenue Growth
  • Team Leadership
  • Strategic Marketing
  • Customer Service
  • Problem Solving
  • Servant Leadership
  • Coaching & Mentoring
  • Microsoft Office Suite
  • Mac Proficient
  • Business Intelligence
  • Sales Management Systems (SMS/RIM/Aline/DOMO)
  • Coupa Expense Management System, Real Page
  • UKG Dimensions
  • Clarity (Budgeting)
  • Tableau (Reporting Dashboard App)
  • Big Tin Can
  • Service Now / Service Central
  • PSS
  • Workfront Fusion
  • EHR (HR Management System)
  • ICIMS (Admin Portal)
  • Qualtrix (NPS Dashboard)
  • TELS
  • Smartsheet
  • Sales cycle management
  • Upselling techniques
  • Pricing strategy
  • Problem-solving aptitude
  • Networking skills
  • Sales training
  • Social media marketing
  • Task prioritization
  • Active listening
  • Multitasking Abilities
  • Attention to detail
  • Associate coaching
  • Relationship selling
  • Performance management
  • Objection handling
  • Team building
  • Sales pipeline management
  • Upselling strategies
  • Solution selling

Accomplishments

  • Certified Assisted Living
  • Administrator (inactive)
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy
  • Compiled and analyzed data to determine approaches to improve sales and performance
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Collaborated with upper management to implement continuous improvements and exceed team goals
  • Brookdale Senior Living - Divisional Sales Specialist
  • West Division - Houston, TX
  • 01/2019 - 08/2022
  • Assists the marketing department in meeting all budget and occupancy expectations
  • Works closely with the Executive Director (ED) and Sales and Marketing staff in the development and execution of the marketing plans in the assigned community or region
  • Built rapport with customers and assessed needs to make product recommendations and upsell to improve RevPar and RevPor
  • Demonstrated product features, answered questions and persuasively overcame objections
  • Drafted, finalized and submitted paperwork to complete sales
  • Interacted with approximately 30 customers daily to provide personalized product guidance, resolve issues and open new accounts
  • Created and implemented sales strategies to successfully meet company targets
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals
  • Trained and mentored new sales representatives
  • Utilized CRM software to manage customer accounts and track performance metrics
  • Used customer insights to develop innovative sales strategies to increase sales
  • Generated new leads through networking and attending industry events
  • Maintained an active, working knowledge of current competition and any new entrants
  • Assists in updating competitive information on a regular basis and communicates to staff
  • Maintained and communicates current product information to staff (pricing, program changes, policy changes and promotional programs), in the absence of a Director of Sales and Marketing
  • Created and maintained a positive image of the community with residents, the community, and other staff associates
  • Maintains effective relationships with all residents and their families
  • Attends resident functions
  • Brookdale Senior Living - Market Sales Director
  • Houston, TX
  • 04/2017 - 01/2019
  • Manages and directs the sales function for a cluster of 8 Brookdale communities to achieve occupancy, move-in, and revenue targets
  • Develops relationships to maintain a quality pipeline of leads and sales conversions of prospects to residents
  • Manages Market Sales Managers in the cluster to achieve occupancy, move-in, and revenue targets for the cluster
  • Collaborated with sales, marketing and other internal teams to meet shared goals
  • Closed sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about services and programs that can meet their needs
  • Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families
  • Provides appropriate community and company information to anyone who inquires
  • Responsible for being the single point of contact for referral agencies
  • Developed and maintains relationships with and generates leads through resident, family, and professional referral sources on a weekly basis
  • Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups
  • Utilized sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired cluster communities occupancy goals
  • Maintained and/or improved upon the occupancy level of a cluster of communities in accordance with the marketing and business plans of the communities
  • Participates in developing marketing plan and pricing incentives
  • Partnered with District Sales management to develop and execute marketing plans and achieve communities' press releases and other forms of media that promote the communities services
  • Adheres to procedures in the development of advertising materials by working with Brookdale's Creative Services group
  • Planned, coordinated, and implemented monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and District Sales
  • Management
  • Follows up and executes sales processes with all leads from events
  • Represented the communities and increases awareness through participation in outside events, professional groups, and community involvement in the local market
  • Uses relevant community knowledge and research to plan, coordinate, and implement monthly prospect and referral sources
  • Monitored conversion ratios regarding sales performance and business development calls to direct referral sources and collects and analyzes data to prepare weekly and monthly reports
  • Partnered with the Business Development Director to develop relationships with direct referral sources and local businesses such as hospitals, churches, etc
  • Brookdale Senior Living - Market Sales Manager
  • Houston, TX
  • 01/2016 - 04/2017
  • As a Market Sales Manager, I served as a solutions specialist for prospective residents, their families and/or advisors as they express interest in Brookdale Senior Living
  • I am responsible for understanding their interest, educating them on their options with
  • Brookdale, engaging them in the process of their journey, and helping them make an informed, education decision as they commit to starting a new life as a Brookdale family member
  • Maintains and/or improves upon the occupancy level of 8
  • Brookdale communities in project Constellation in accordance with the marketing and business plans of the community
  • Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs
  • Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families
  • Provides appropriate community and company information to anyone who inquires
  • Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals
  • Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals
  • Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services
  • Adheres to procedures in the development of advertising materials by working with Brookdale's Creative Services group
  • Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness
  • Brookdale Senior Living - Sales Specialist
  • Houston, TX
  • 05/2015 - 01/2016
  • Assume open sales or sales supervisory position at assigned senior communities
  • Work closely with the Executive Director (ED) and Sales and
  • Marketing staff in the development and execution of the marketing plans in the assigned community or region
  • Provide direct selling support to improve sales performance and meet assignment sales expectations
  • Develop relationships with qualified referral sources, conduct tours with potential residents and their families, and close sales
  • Establish public relations events to promote goodwill in the community
  • Maintain good, active relationships with all residents and their families
  • Brookdale Senior Living - Executive Director
  • Sugar Land, TX
  • 09/2013 - 05/2015
  • As Executive Director, I am accountable for leading and directing the overall operation of the community in accordance with residents' needs, government regulations, and Emeritus Senior Living policies and procedures
  • I also maintain excellent service quality, high occupancy, and meets corporate financial goals within established budgetary guidelines
  • Worked closely with organizational leadership and board of directors to guide operational strategy
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover
  • Brookdale Senior Living - Director of Sales & Marketing
  • Sugar Land, TX
  • 04/2012 - 09/2013
  • I am accountable for meeting occupancy and revenue goals as a result of the development and implementation of an effective sales and marketing campaign as well as customer oriented internal systems (performed in conjunction with the Executive Director.)
  • Develops an excellent understanding of the industry and the communities products and services and becomes an expert/resource in Senior Housing
  • At least 50% of time spent making sales calls outside the community to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, and other community contacts
  • Develop and maintain relationships to advise them of availability and new services and programs efficiently meeting the daily needs of the general community
  • Responsible for taking inquiry calls from hospitals, families, potential residents, etc., giving tours and securing deposits
  • Research and maintain on-going knowledge of current market and competitors including rates, special services and specials
  • Complete a competitive analysis quarterly
  • Meet or exceed sales standards as determined by Regional Director of Sales & Marketing (RDSM)
  • This includes follow-up calls, professional outreach, events, etc
  • Develop and manage monthly or quarterly sales and marketing plans as directed by RDSM in both home and assigned communities
  • Utilize company's Customer Relations Management program on a daily basis to manage day to day sales tasks, understand customer referral patterns, conversion rates and effectively utilize data to improve sales and develop sales and marketing plans
  • Ensure that responses to inquiries are handled properly, timely and with appropriate follow-up
  • Alert appropriate building staff of projected move-ins, move-outs and apartment changes by chairing daily stand up meetings to discuss forthcoming changes
  • Maintain a working knowledge of federal and state regulations regarding acuity levels and licensure
  • Monitor occupancy trends and conversion ratios
  • Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living in both home and assigned communities
  • Responsible for monitoring manager on-duty binder
  • Responsible for maintaining and updating collateral pricing information based on the company standards
  • Provide leadership to the team
  • Enhance professional growth and development through continuing education
  • Supervise the daily activities of the team ensuring they meet day- to-day expectations
  • Provide training, coaching, organizing and planning
  • Interview, make hiring decisions and orient new staff
  • Travis Body & Trailer, Inc
  • Executive Sales & Marketing /Administrative HR Assistant
  • Houston, TX
  • 04/2005 - 04/2012
  • Draft leases & invoices, Invoice Data Entry, Assist with preparation of monthly financial statements, Enter Cash Receipts & Manual Checks
  • Assist with yearly tax audit, Assist with monthly general ledger reconciliation, Answer phones, Review month-end sales revenue spreadsheets, Schedule freight, Assist with Payroll processing
  • Receive material for purchasing department, Reconcile past due invoices, Process credit applications, Review incoming resumes and schedule interviews with candidates for receptionist position
  • Produce yearly sales reports, Process Payroll for 100+ employees
  • Order office supplies, Book travel arrangements for salesman, Create brochures for sales shows, Price out monthly warranty invoices, Plan company Christmas parties & other holiday luncheons
  • Selected Contributions:
  • Demonstrated immediate talents upon hire and excelled quickly to become recognized by management as key member of team, received promotion within 4 months of employment
  • Accepted the challenges of other positions while the company was short-staffed
  • Cut costs on office supplies for latter part of 2005.

Timeline

Sr. Sales Specialist

Civitas Senior Living
01.2024 - Current

District Director of Sales

Brookdale Senior Living
04.2012 - 01.2024

Bachelor of Arts - Elementary, Spanish & Theology

University of Mary

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Rachel E Ramsey