Rachele Starks
Bentonville,AR
Summary
Retail and sales professional with 12+ years of diversified retail experience highlighted by steady progression through roles of increased accountability. Creative and analytical planner with record of translating technical data into actionable strategies and processes across multiple categories over B&M and Ecommerce. Successful at overseeing all areas of high impact business and making effective data driven decisions to positively impact business direction and bottom line profits. Bringing expertise on planning and problem-solving abilities while also focusing on maximizing retail partnerships.
Overview
18
18
years of professional experience
Work History
Walmart Omni Merchant- Toys
Walmart US and Walmart.com
Bentonville, AR
07.2023 - Current
- Collaborated with cross-functional team to define features and build a robust channel strategy for Walmart Marketplace and Key Suppliers to drive digital engagement with accessible path to purchase.
- Analyzed sales performance and service feedback to drive organizational and operational changes for greater profitability.
- Improved products which increased purchasing by researching emerging trends and leveraging industry data to maximize sales strategies.
- Partnered with vendors to negotiate prices, terms, and conditions of purchases.
- Evaluated and communicated vendor performance metrics to identify areas for improvement.
- Created and provided guidance on merchandising strategies that would maximize sales potential to supplier partners.
- Implemented professional sales presentations to creatively communicate customer decision trees, market comparisons and sales growth strategy.
Walmart Omni Associate Merchant | Toys
Walmart US and Walmart.com
Bentonville, AR
10.2020 - 07.2023
- Monitored and analyzed sales records, trends and economic conditions to anticipate consumer buying patterns, company sales trends and needed inventory
- Developed Business strategies for both B&M and ecommerce to drive incremental sales volume
- Grew category +8% YoY
- Manage multiple key industry supplier partnerships to enhance overall category strength
- Negotiated prices, discount terms and transportation arrangements that contributed to top line dollar growth
- Created sales strategies, Annual Operating (AOP), and Joint Business Plans (JBP) for categories of responsibility
- Managed business development and financials for Walmart, and Walmart.com.
Sr. Sales Analyst /WM Sales Account Manager
Funko LLC
Bentonville, AR
09.2016 - 06.2019
- Included new product and sales development, financial tracking and reporting, flow planning, instock management and analysis - for Walmart Account.
- Annual Retail sales of $50M
- Wholesale Growth rate of +47% and +123% YoY for Walmart and Walmart.com respectively
- Managed effective flow and demand plan of 100+ new SKU's per month feeding into 60+ store assortments
- Organized, planned, reported financial metrics, and execution of 2+ store features per month
- Managed all aspects of eCommerce including; sales, PDP and content/item setup.
Pricing Manager II
Walmart Inc.
Bentonville, AR
01.2013 - 01.2016
- Lead pricing strategy development, execution, and performance analysis for Toys and Seasonal areas to include coordination of Annual Event- the retailer's largest event
- Work collaboratively with buying, planning, replenishment, product development, and merchandising execution teams to carry out objective goals
- Fashioned a more comprehensive Monthly Competitive Price Gap, revitalized Monthly Competitive Shopping
- Investigated financial implications of price changes to determine total impact to departmental budget and shoppers; examine top competitors to capture pricing on staple and high-volume items; report competitive gaps and real-time trends to upper management; and discuss recommendations / future direction with senior leadership
Retail Pricing Coordinator
Walmart Inc.
Bentonville, AR
01.2011 - 01.2013
- Promoted to Execute documents, and maintain pricing strategies by gathering competitive pricing data; and providing Pricing Manager and cross functional teams with current competitor retail prices
- Ensured accuracy of item information as well as electronic and print advertisement retails
- Assisted additional pricing coordinators within consumables by providing training on pricing strategy processes and tools
- Process price changes to meet deadlines with high accuracy to reduce labor and remedy tickets at B&M stores.
District Property Manager
Henry Management, Inc
Bentonville, AR
01.2006 - 01.2012
- Developed marketing strategies and individual budgets to maintain profitable occupancies above 95% on multiple housing developments across Northwest Arkansas
- Ensured accuracy of financial landscapes as it pertained to each individual property
- Lead multiple Property Management Personnel; to include training, education, and high level customer service related skills
- Remained compliant with all regulations associated with low income housing government policies.
Education
Associates of Science (A.S.) - Psychology
NORTHWEST ARKANSAS COMMUNITY COLLEGE
Bentonville, AR08.2012
NORFORK HIGH SCHOOL
Skills
- Retail Link
- Outlook
- Nielsen
- Host / INFOREM
- MS Excel
- MS Office
- NPD Retail Data
- Key Account Development
- Sales Tracking
- Luminate
- Revenue Generation
- Inventory Management
- KPI Tracking
- Business Forecasting
- Data Management
Affiliations
- Active member of Sharing and Caring organization of NWA.
Accomplishments
- Two years of planning, overseeing, and execution of Toys top feature programs at key times of the year. These programs had an average of 120+% sell thru.
Timeline
Walmart Omni Merchant- Toys
Walmart US and Walmart.com
07.2023 - Current
Walmart Omni Associate Merchant | Toys
Walmart US and Walmart.com
10.2020 - 07.2023
Sr. Sales Analyst /WM Sales Account Manager
Funko LLC
09.2016 - 06.2019
Pricing Manager II
Walmart Inc.
01.2013 - 01.2016
Retail Pricing Coordinator
Walmart Inc.
01.2011 - 01.2013
District Property Manager
Henry Management, Inc
01.2006 - 01.2012
Associates of Science (A.S.) - Psychology
NORTHWEST ARKANSAS COMMUNITY COLLEGE
NORFORK HIGH SCHOOL
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