Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

RACHEL GRIT

Canton
RACHEL GRIT

Summary

Creative, curious, and data-focused marketing leader with 11+ years building marketing functions from the ground up in B2B, B2C, and B2B2C environments. Addresses complex business challenges with high-impact marketing strategies informed by innovative experimentation and rigorous data analysis.


KEY ACHIEVEMENTS:

  • Led PR initiatives that secured premium media coverage, including a high-visibility client feature in Bloomberg.
  • Ghostwrote executive thought-leadership pieces published in Entrepreneur and Forbes, elevating CEO visibility and strengthening brand authority.
  • Contributed to 120% client sales growth over a 90-day period by launching and maintaining Meta advertising in a previously untapped channel.
  • Exceeded B2B lead-generation goals for a B2B tech client by 300–400% over the course of the engagement by running targeted, high-performing LinkedIn campaigns.
  • Executed integrated multi-channel campaigns (email, paid media, social, and content), including a 5-day initiative that delivered 2x ROAS in a fraction of the typical ramp time.

Overview

12
years of professional experience

Work History

True Grit Marketing

Owner + Founder
10.2021 - Current

Job overview

  • Implemented SEO/SEM optimizations and marketing funnel strategy, radically transforming an education client from critically-low enrollement to introducing extra classes to accommodate the growth.
  • Contributed to 120% client sales growth over a 90-day period by launching and maintaining Meta advertising in a previously untapped channel.
  • Consistently achieved CTRs on Meta ad campaigns well above industry benchmarks (up to 13% CTR).
  • Executed integrated multi-channel campaigns (email, paid media, social, and content), including a 5-day initiative that delivered 2x ROAS in a fraction of the typical ramp time.
  • Launched full-stack marketing for a new medical practice including website optimization, email marketing implementation and automation, analytics setup, and a QR code check-in system, contributing to a highly successful grand opening event and first year of operation.

Produce'd

Head of Marketing
06.2022 - 01.2024

Job overview

  • Built email and SMS infrastructure from scratch using Klaviyo, including segmentation, drip campaigns, and welcome sequences to support ongoing lifecycle marketing.
  • Managed cross-functional vendors and contractors spanning technical, creative, and strategic projects for both short-term and ongoing engagements.
  • Oversaw contract negotiation, budgeting, performance management, and end-to-end execution for both ongoing and project-based initiatives.
  • Revitalized brand social presence, driving 140%+ Instagram growth and elevating engagement to 11-13% on a previously inactive account through data-driven content strategy and targeted campaigns.
  • Planned and executed a high-performing influencer and channel-partner event, securing multiple long-term strategic collaborations, including an influencer with over 100k followers.
  • Launched and managed multi-channel content operations, delivering consistent output across social media, lifecycle email, product support articles, and podcast programming to reinforce brand authority and customer engagement.
  • Owned full cycle strategy of all trade shows, from logistics and planning to marketing collateral creation to on-site execution and sales efforts.

21LEAP / Enterprise Sales Institute

Creative Director
05.2018 - 10.2021

Job overview

  • Led PR efforts that secured client coverage in Bloomberg.
  • Ghostwrote executive thought-leadership pieces published in Entrepreneur and Forbes, elevating CEO visibility and strengthening brand authority.
  • Led a full digital transformation for a global podcast brand, overseeing website redesign, ESP migration, and rollout of a new email marketing strategy that improved engagement and subscriber experience.
  • Created comprehensive B2B2C partner marketing collateral for a jewelry brand, empowering retail partners with on-brand assets to drive-in-store promotion and sales.
  • Led and managed cross-functional collaboration of contractors, internal team members, and vendors.

Finding the Wardrobe

Blogger
04.2014 - 10.2021

Job overview

  • Grew and managed an email subscriber list exceeding 3,000 members on Mailchimp by implementing multi-channel acquisition strategies, leveraging high-performing content distribution across Pinterest, YouTube, and Facebook.

Education

Eastern Michigan University
Ypsilanti

Bachelor of Science from Human Nutrition And Dietetics
05-2018

University Overview

Skills

  • Marketing strategy & analytics (channel strategy, performance analysis, data-driven decision making, market research)
  • Full-funnel digital advertising (awareness to conversion across paid social and other digital channels)
  • Email & lifecycle marketing (nurture flows, segmentation, and conversion-focused campaigns)
  • Marketing operations & leadership (marketing tech stack ownership, workflow design, vendor and team leadership, cross-functional communication & alignment)
  • Content strategy & production (multi-channel content planning, optimization, and production including long-form video, short-form video, blog, podcast, etc)

Timeline

Head of Marketing
Produce'd
06.2022 - 01.2024
Owner + Founder
True Grit Marketing
10.2021 - Current
Creative Director
21LEAP / Enterprise Sales Institute
05.2018 - 10.2021
Blogger
Finding the Wardrobe
04.2014 - 10.2021
Eastern Michigan University
Bachelor of Science from Human Nutrition And Dietetics

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