Rachel K. Leonetti
Colorado
Summary
Exceptional Account Executive with solid background of success in meeting annual sales objectives and increasing overall client base. Career history of penetrating new accounts, opening new territories, and expanding existing business. Expert in consultative selling techniques. With 20 years of experience developing and maximizing Eyewear sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales Consultant
Kenmark Eyewear
06.2024 - Current
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Maximized customer retention by resolving issues quickly.
- Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
- Strengthened brand reputation by delivering superior customer experiences that fostered loyalty and repeat business.
- Exceeded quota expectations consistently through diligent prospecting efforts and effective pipeline management techniques.
- Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
Sales Account Manager
Europa Eyewear
04.2019 - Current
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Contacted regular and prospective customers to explain product features and solicit orders.
- Anticipated clients' needs by staying in touch on regular basis.
- Monitored market activity and quoted pricing to maintain healthy profit margins.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Created proposals for new and repeat customer business transactions.
- In top 10% of sales representatives out of 70 reps nationwide.
- Consistently exceeded monthly sales quotas by more than 20% by pursuing leads and expanding prospect list.
Practice Manager
20/20 Vision Center
03.2016 - 04.2019
- Oversaw fiscal operations, including accounting, budgeting, authorizing expenditures and financial reporting.
- Developed policies and procedures for effective practice management.
- Assessed processes and procedures, complying with OSHA and HIPAA regulations.
- Boosted staff morale by offering constructive feedback and specific direction.
- Supervised team of 20 office personnel.
- Developed and maintained electronic record management systems to analyze and process data.
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
- Implemented best practice standards for billing resulting in substantial reduction of accounts receivable delays.
- Defined testing protocols, quality assurance initiatives and clinic policies and procedures.
Optician- Manager
Dr's Adams And Crews
04.2013 - 03.2016
- Calibrated seg heights, vertex and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
- Applied sales and service expertise to promote contacts, glasses, sunglasses and accessories to office customers.
- Maintained thorough records of customer information, prepared detailed work payments, processed insurance claims and collected balances from customers.
- Completed specialized test, including field of vision, OCTs and pachymetry evaluations.
- Discussed optimal lens, coating and frame recommendations with customers to meet individual needs.
Education
High School Diploma -
Montezuma Cortez High School
12.1999
Skills
- Business growth and retention
- B2B Sales
- Strong Interpersonal Skills
- Strategic Account Development
- Market trend analysis
- Business Development
- Enthusiastic yet professional demeanor
- Time Management
- Territory expansion
- Cold-calling
- Prospect qualification
- Sales proposal creation
Certification
- American Board of Opticianry Certified Optician
Timeline
Sales Consultant
Kenmark Eyewear
06.2024 - Current
Sales Account Manager
Europa Eyewear
04.2019 - Current
Practice Manager
20/20 Vision Center
03.2016 - 04.2019
Optician- Manager
Dr's Adams And Crews
04.2013 - 03.2016
High School Diploma -
Montezuma Cortez High School
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