Rachelle Khachane
Beirut,BA
Summary
Dynamic instructional designer and trainer with a proven ability to develop impactful training programs, successfully enhancing the emotional intelligence and soft skills of over 2,000 participants. Expertise in communication and neuromarketing drives significant improvements in engagement and performance. Resourceful leader, skilled in creating comprehensive training materials, including outlines, and manuals. Committed to leveraging knowledge in learning strategies and curriculum development to deliver measurable value to teams.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Instructional designer
SELF EMPLOYED
01.2020 - Current
- Company Overview: designing training programs
- Leader DNA
- Communication skills
- Sales and business development
- Conflict resolution
- Value based leadership
- Marketing – social media
- Neuromarketing and branding
- Decision making
- Business etiquette
- Presentation skills and body language
- Designing training programs
Trainer
SELF EMPLOYED
01.2017 - Current
- Company Overview: trained 2000+ participants in the last 4 years
- Commercial Bank of Kuwait – Culture Change Management Program
- Bank Saudi Fransi – Business etiquette training
- Mercy Corps - Freelance Academy Development Training
- Talent Development training for freelance job seekers on: Time Management, emotional intelligence, Sales, Artificial intelligence, and Communication
- UCLAN university Cyprus (x2) - Emotional intelligence training and Neuroscience for heads of department and administrates.
- Oxfam International, DFAT program – through Saber Middle East - Training employers on Marketing plans and business strategies
- BDS for LEEP program – through Saber Middle East - Training SMEs on business development and Marketing
- British council, DAWRIC program (Direct Action for Women: Reform, Inclusion and Confidence) - Training and offering consultation for 21 ladies, on marketing and social media
- Trained 2000+ participants in the last 4 years
Regional marketing manager
Silkor
02.2022 - 07.2022
- Developing and implementing regional marketing plans and strategies to achieve sales and revenue goals.
- Conducting market research and analyzing customer trends to identify opportunities for growth in the region.
- Collaborating with cross-functional teams, including sales, product development, and other marketing teams to ensure consistent messaging and positioning of products/services.
- Creating and managing regional marketing budgets, tracking expenses, and ensuring ROI on marketing investments.
- Developing and executing regional marketing campaigns across various channels, including digital, print, and events.
- Managing and mentoring a team of regional marketing professionals.
Communications and social media Manager / Trainer
Middle East University
01.2020 - 01.2021
- Deliver engaging and interactive training sessions, workshops, and seminars.
- Utilize various teaching methods to accommodate different learning styles.
- Developing and implementing social media marketing strategies.
- Managing social media accounts.
- Creating content: engaging, informative, and relevant to the audience.
- Monitoring analytics to track the performance of social media campaigns and adjust strategies based on the data.
- Collaborating with other departments to ensure that social media efforts align with the University's goals and are integrated with other marketing initiatives.
- Managing social media advertising campaigns and ensuring that they are targeted effectively to reach the desired audience.
- Staying up-to-date with social media trends.
birthday manager
king food s.a.l.
01.2007 - 01.2019
- Reporting to the marketing manager.
- Handled customers’ complaints.
- Improved customers’ loyalty.
Marketing Manager
Ahmad El Sawi Zantout Establishments
03.2014 - 07.2017
- Company Overview: Exclusive Distributor of Bridgestone and Firestone Tires in Lebanon.
- Detailed Social Media Marketing Plan and budget
- Detailed Offline Marketing Plan
- Identify product availability & the missed opportunities in the market, and act accordingly.
- Market positioning
- Market studies on product placement and positioning
- Market segmentation
- Media advertising
- Social media management
- Branding at dealers
- Study potential client’s locations and importance in terms of volume
- Identify potential gaps in geographical locations and recommend potential clients
- Evaluate condition of signboards at all clients and continuously maintain
- Evaluate the POS Material display and take necessary action
- Exclusive Distributor of Bridgestone and Firestone Tires in Lebanon.
Advertising executive
Group Magazine
02.2010 - 02.2013
- Company Overview: Femme Magazine, Deco Magazine, L’Hebdo Magazine, Ousbou’ Al Arabi.
- Responsible for control clients and agencies ‘deals and contracts, advertising reservations, Subscription control, invoicing of publications
- Booked advertisements for 4 magazines: femme, déco, l’hebdo magazine and al-ousbou al-arabi
- Followed up on booking orders and reservations: agencies and direct clients
- Managing contracts
- Distributed and organized ads and subjects in a magazine
- Followed up on content
- Prepared monthly statistical reports
- Sent broadcast mails and updated websites
- Femme Magazine, Deco Magazine, L’Hebdo Magazine, Ousbou’ Al Arabi.
events manager
king food s.a.l.
01.2009 - 01.2010
- Reported to the operations manager and the marketing manager.
- Handled customers’ complaints.
- Improved customers’ loyalty.
- Provided training sessions related to cs for the training department.
- Handled birthday’s issues (animation, service, toys.
- Marketing plans, budgets and suppliers.
Education
MBA - business MArketing
Middle East university
06.2013
bachelor - business ADMINISTRATION
Middle East university
07.2009
Skills
- Communication skills
- Sales and business development
- Conflict resolution
- Value based leadership
- Marketing – social media
- Neuromarketing and branding
- Decision making
- Business etiquette
- Presentation skills and body language
- Time Management
- Emotional intelligence
- Sales
- Artificial intelligence
- Communication
- Instructional design
- Content creation
- Marketing strategy
Certification
- TOT and Instructional Design – CFP – USJ
- TOT Certification - Eurasia Training and Assessment Center
- Project Manager Professional (PMP-PBA) Formatech
- Certified International Supply Chain Professional
- Drop-shipping Certification
- Certified Social Media Professional
Training
- RDPP program – through Saber Middle East
- Marketing training for entrepreneurs - MARCH NGO
- Marketing Workshop – International Committee of the Red Cross
- Marketing Workshop 'How to start and Grow Your business?' – PCHDE
- Marketing and design workshop – Middle East University
- Marketing workshops - the British Council: 'How To Market your start-up?'
- The Ultimate Social Media Marketing Workshop
Languages
Arabic
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Timeline
Regional marketing manager
Silkor
02.2022 - 07.2022
Instructional designer
SELF EMPLOYED
01.2020 - Current
Communications and social media Manager / Trainer
Middle East University
01.2020 - 01.2021
Trainer
SELF EMPLOYED
01.2017 - Current
Marketing Manager
Ahmad El Sawi Zantout Establishments
03.2014 - 07.2017
Advertising executive
Group Magazine
02.2010 - 02.2013
events manager
king food s.a.l.
01.2009 - 01.2010
birthday manager
king food s.a.l.
01.2007 - 01.2019
MBA - business MArketing
Middle East university
bachelor - business ADMINISTRATION
Middle East university
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