Rachelle Pownall-Brown

Currently, I oversee the marketing and communications for the largest-scale mixed-use real estate development project in BPGs portfolio located in the Lower Hill District (Pittsburgh, PA) and focus locally on BPGs downtown South Market St. expansion - Riverfront East, (Wilmington, DE).

• I develop positive relationships with key stakeholders (public-private), including construction teams, engineers, clients, community partners, and implement strategic marketing initiatives to bridge project goals with community collaboration and local wealth building benefits agreements.
• Oversee development and maintenance of brand identities, ensuring consistent messaging across marketing channels.
• Enhance company reputation through successful public relations initiatives and positive media coverage.
• Streamline internal communication processes within the department, improving overall efficiency and project completion times. Ex. Created databases for MWBE vendors and workforce lead data. Set up weekly automations for reporting and team status updates.
• Improve return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
• Event planning and execution: Ex. lead community meetings (virtual and in-person), job fairs, construction milestone events. Recruit, train, and manage volunteer and field teams to provide additional support during large-scale events.

I oversaw the corporate brand for Buccini Pollin Group (BPG), and managed brand implementation and creative direction for subsidiaries, BPGS Construction, BPG360 (commercial management), Coreten (finance & acquisition), Reside BPG (residential management) and the 76ers Fieldhouse (sports & entertainment).

• Improved operational efficiency, streamlined data, and maximized overall market impact by implementing strategies to enhance internal communication and external outreach.
• Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
• Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
• Developed comprehensive style guides to maintain brand consistency across all channels.
• Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
• Developed talent acquisition strategies for attracting top-tier creative professionals, resulting in an expanded skill set within the department and company
• Developed strategic communication and marketing plans.
• Optimized website content for search engine visibility, driving an increase in organic traffic growth.
• Developed strong partnerships with key industry influencers to amplify brand messaging and reach new audiences.
• Work with graphic designers and writers to establish theme and tone for content.

I developed comprehensive marketing strategies aligned with market trends and quarterly business goals to promote Pernod Ricard's wine and spirits brands through experiential marketing campaign execution, on and off-premise in the Philadelphia market

• Metrics and Reporting: Established and tracked key performance indicators (KPIs) to measure the success and impact of community initiatives, including shared KPIs with all internal community partners.
• Provided regular reports and insights to senior leadership on community engagement, user satisfaction, and business outcomes
• Boosted sales through effective collaboration with trade staff to promote products in high-traffic areas (on and off premise).
• Optimized budget allocation, ensuring efficient use of resources to drive sales growth and profitability.
• Mentored junior team members to develop their skills and further their professional growth within the organization.

I used analytical planning to develop Uber Technologies' business strategy and bring it to life, driving mobile app user engagement and driver-partner acquisition to successfully launch Uber's first digital products (P2P, Black, UberEATS) in the Philadelphia market, and beyond - DE, DC, MD, NJ

• Increased market share through the execution of targeted product launches and promotional campaigns.
• Collaborated with product, marketing, and customer support teams to align community efforts with overall business strategies.
• Worked with local operators and policy-making teams to formulate best practices and improve operating procedures
• Developed and executed communication plans to penetrate diverse communities, driving user acquisition and retention.
• Created short form content for internal and external use. Ex. Wrote content for the internal knowledge base, produced tutorial videos and educational decks for driver onboarding.
• Worked with local municipalities and non-profits to increase engagement and improve positioning in the community. Ex. Oversaw Adopt-A-Highway corporate roadway cleanup and Uber-In-The-Community initiatives.
• Utilized analytics tools to query data sets, track metrics, and provide regular reports and insights to inform decision-making.

I held the roles of Brand Representative and Field Ambassador prior to rejoining Legacy Marketing Partners as a Brand Manager (2018 - 2019) This career progression fulfilling different roles gave me a solid foundation and understanding of best-in-class field execution and experiential marketing campaign management.

• Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
• Generated leads for future business opportunities by collecting customer contact information during promotional events.
• Ensured accurate representation of brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
• Represented brands at industry conferences and trade shows, increasing visibility among potential clients and partners.
• Developed a thorough understanding of competing products, enabling effective differentiation and promotion of the brand''s unique offerings.