Open To Work
Rachel Morris
Digital Marketing Manager
Eaton,NY
Summary
Digital Marketing Manager with experience leading full-funnel campaigns in the healthcare and medical device space. Specializes in go-to-market strategy, audience segmentation, and cross-channel execution across paid media, email, and web. Known for translating business goals into high-impact campaigns that drive engagement and support revenue growth.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Baxter
Skaneateles, NY
04.2022 - Current
- Led digital marketing strategy, execution, optimization, and reporting as central subject matter expert
- Build, launch, and optimize integrated digital campaigns across web, SEO, SEM, paid media, ABM, and marketing automation
- Collaborated with Marketing Communications, Sales, global stakeholders, and agencies to align and deliver integrated digital initiatives
- Define success metrics and reporting frameworks; track and report on performance KPIs and progress against business goals
- Own digital marketing budgets and continuously optimize spend, performance, and channel mix based on insights and trends
- Lead SEO strategy to increase awareness, visibility, and demand across key FLC product portfolios
- Amplify campaign impact by repurposing content across conventional, collateral, and digital channels
- Translate data from CRM, marketing automation, and analytics platforms into market insights, messaging optimization, and ABM strategy
- Communicated digital strategy, performance, and recommendations to influence senior leadership and cross-functional teams
Channel Marketing Manager
InMotion Hosting
Virginia Beach, VA
07.2021 - 04.2022
- Built and executed demand generation campaigns across email marketing, social media, online advertising, influencer marketing, and community forums
- Monitored social communities and consumer feedback channels to protect brand reputation and respond to inquiries, comments, and reviews in a timely, professional manner
- Grew subscriber bases across multiple channels through lead magnets, content marketing, social acquisition, and automated nurture sequences aligned to company goals
- Evaluated and tracked performance metrics for social media, inbound web traffic, SEO, and email marketing campaigns to inform strategic decisions
- Analyzed key marketing metrics and delivered performance reports monthly, quarterly, and annually, providing actionable insights and recommendations for campaign optimization
- Conducted market research to assess industry trends, customer behavior, and competitive positioning; synthesized findings into actionable reports
- Created and optimized motion graphics and video content using multiple product tools to support storytelling and campaign engagement
Marketing Manager
Colgate University
Hamilton, NY
07.2019 - 06.2021
- Grew social media following and engagement by 50% within six months
- Executed marketing campaigns that enhanced awareness and participation in campus dining programs
- Managed marketing projects, campaigns, and events, ensuring adherence to approved budget
- Planned and executed food-related campus events, serving as lead event planner from concept through execution
- Designed creative brochures and print marketing materials for programs and campus events
- Communicated with students through text-to-solve programs, social media, and email to promote dining initiatives
- Implemented program initiatives to engage on-campus clients and stakeholders
Digital Marketing Specialist
Madison Avenue Inc
Columbia, MD
07.2017 - 06.2019
- Managed e-commerce website on Magento CRM platform, overseeing pricing, content updates, and promotional codes to enhance user experience
- Developed and executed weekly email marketing campaigns through HubSpot, promoting product samples and educational content
- Created and scheduled social media content for Instagram and Facebook to increase brand visibility and product engagement
- Published blog content to educate prospects and customers about products, driving informed purchasing decisions
- Monitored, analyzed, and reported on key marketing KPIs and ROI across Facebook advertising, email campaigns, and e-commerce performance
Marketing Assistant/Graphic Designer
EMA Design Automation
Rochester, NY
09.2016 - 06.2017
- Supported development and execution of marketing campaigns and product-line strategies to enhance brand visibility
- Created digital advertisements and marketing content using Adobe Photoshop and Illustrator
- Coordinated nationwide trade shows and seminars, overseeing logistics and marketing support to maximize engagement
- Managed Google AdWords and AdRoll retargeting campaigns in B2B market, driving targeted outreach and lead generation
- Performed lead entry, data processing, and reporting using the company CRM system
Marketing Intern
Zimmer Biomet
Warsaw, IN
01.2016 - 08.2016
- Conducted research for cross-functional projects and initiatives, aiding US Marketing teams in informed decision-making
- Created reports to track project progress, facilitating data-driven decisions
- Designed and edited marketing advertisements and product imagery
- Coordinated incoming field requests and insights, enhancing communication between teams
- Managed in-house inventory of marketing materials and coordinated distribution to the sales field
Scheduler
RIT Access Services
Rochester, NY
01.2015 - 12.2015
- Coordinated scheduling of deaf interpreters to ensure seamless support for students across classrooms and campus locations
- Communicated with students, interpreters, and staff to confirm accurate coverage and enhance support services
- Managed daily administrative operations, streamlining scheduling updates and providing after-hours office support
- Organized, compiled, and generated required documentation and paperwork
- Independently supported office operations outside of standard business hours to maintain continuity of services
Education
BFA - Marketing/Illustration
Rochester Institute of Technology
Rochester, NY05-2015
Skills
Marketing Strategy
- Demand Generation
- Full-Funnel Campaign Strategy
- Customer Journey Development
- Campaign Planning & Execution
- Brand Development
Digital Advertising
- Google Ads
- PPC Advertising
- Paid Media Strategy
- SEM Strategy
- Lead Generation
Marketing Platforms
- Salesforce
- Adobe Experience Manager (AEM)
- Pardot
- HubSpot
- Magento
Analytics & Optimization
- Google Analytics
- Google Search Console
- SEMrush
- Crazy Egg
- Campaign Performance Analysis
Automation & Email
- Marketing Automation
- Email Marketing Strategy
- Lifecycle Campaign Development
Content & Creative
- Copywriting
- Content Marketing
- Canva
Operations & Tools
- Workfront
- Asana
- Alchemer (Customer Research & Surveys)
Tools And Platforms
- Salesforce
- Salesforce Marketing Cloud
- Pardot
- HubSpot
- Magento
- Canva
- Crazy Egg
- SEMrush
- Alchemer
- Jira
- Google Ads
- Google Search Console
- Google Analytics
Timeline
Digital Marketing Manager
Baxter
04.2022 - Current
Channel Marketing Manager
InMotion Hosting
07.2021 - 04.2022
Marketing Manager
Colgate University
07.2019 - 06.2021
Digital Marketing Specialist
Madison Avenue Inc
07.2017 - 06.2019
Marketing Assistant/Graphic Designer
EMA Design Automation
09.2016 - 06.2017
Marketing Intern
Zimmer Biomet
01.2016 - 08.2016
Scheduler
RIT Access Services
01.2015 - 12.2015
BFA - Marketing/Illustration
Rochester Institute of Technology
Work Preference
Job Search Status
Open to workDesired start date: Flexible